Killer Online Marketing and Lead Generation Strategies
Ultimate All-Inclusive Travel Inc. <ul><li>Overview </li></ul><ul><li>Started in 2003 </li></ul><ul><li>2 Agents, 1 full t...
Using the Internet for Marketing and Generating Leads <ul><li>Who to market and generate leads from: </li></ul><ul><li>Exi...
Ways to Establish a Presence on the Internet <ul><li>Website </li></ul><ul><li>Pay per click advertising </li></ul><ul><li...
Ways to Establish a Presence on the Internet <ul><li>Website </li></ul><ul><li>Pay per click advertising </li></ul><ul><li...
My Travel Agency Business Model
Lead Generation and Marketing
Why $pend Your Money on Marketing
Why $pend Your Money on Marketing
What Does It Cost  YOU  to  Get a New Client
What Does It Cost  YOU  to  Get a New Client
Your Business – Your Decision
Your Business – Your Decision
Thank You <ul><li>Contact: </li></ul><ul><li>Skip Fortier </li></ul><ul><li>An Independent Affiliate of  </li></ul><ul><li...
All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>New cust...
All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>Complete...
All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>They are...
All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>I decide...
TRUST <ul><li>T -  Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks i...
TRUST <ul><li>T –  Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks i...
TRUST <ul><li>T –  Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks i...
TRUST <ul><li>T –  Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks i...
TRUST <ul><li>T –  Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks i...
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Killer Online Marketing and Lead Generation Strategies

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Generating and following up on leads is a tricky process. Learn from a panel of agents who have mastered the art of lead generation and fulfillment.
Panel Moderator: Ken Kiesnoski, Travel Weekly
Panelists:
Geoff Millar, Ultimate All-Inclusive
Skip Fortier, Avoya Travel/America's Vacation Center
Becky Jones, Becky Jones Travel
Pamela (PJ) Ott, Wild Side Destinations & Destination Weddings.travel (Tripology)

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Killer Online Marketing and Lead Generation Strategies

  1. 1. Killer Online Marketing and Lead Generation Strategies
  2. 2. Ultimate All-Inclusive Travel Inc. <ul><li>Overview </li></ul><ul><li>Started in 2003 </li></ul><ul><li>2 Agents, 1 full time IC and 2 part time IC (just added 1 part time IC) </li></ul><ul><li>$3,000,000 in annual sales </li></ul><ul><li>98% of the business comes from all inclusive resort package sales </li></ul><ul><li>Sell Nationally </li></ul><ul><li>Sales are from repeat clients, referrals, new clients, all generated using the Internet </li></ul>
  3. 3. Using the Internet for Marketing and Generating Leads <ul><li>Who to market and generate leads from: </li></ul><ul><li>Existing clients </li></ul><ul><li>Referrals </li></ul><ul><li>New clients </li></ul>
  4. 4. Ways to Establish a Presence on the Internet <ul><li>Website </li></ul><ul><li>Pay per click advertising </li></ul><ul><li>Banner advertising </li></ul><ul><li>Strong SEO = Organic Search </li></ul><ul><li>On-Line Yellow Pages Ad </li></ul><ul><li>Free online business Websites </li></ul><ul><li>Local Google and Yahoo Business listings </li></ul>
  5. 5. Ways to Establish a Presence on the Internet <ul><li>Website </li></ul><ul><li>Pay per click advertising </li></ul><ul><li>Banner advertising </li></ul><ul><li>Strong SEO = Organic Search </li></ul><ul><li>On-Line Yellow Pages Ad </li></ul><ul><li>Free online business Websites </li></ul><ul><li>Local Google and Yahoo Business listings </li></ul>
  6. 6. My Travel Agency Business Model
  7. 7. Lead Generation and Marketing
  8. 8. Why $pend Your Money on Marketing
  9. 9. Why $pend Your Money on Marketing
  10. 10. What Does It Cost YOU to Get a New Client
  11. 11. What Does It Cost YOU to Get a New Client
  12. 12. Your Business – Your Decision
  13. 13. Your Business – Your Decision
  14. 14. Thank You <ul><li>Contact: </li></ul><ul><li>Skip Fortier </li></ul><ul><li>An Independent Affiliate of </li></ul><ul><li>Avoya Travel / America’s Vacation Center </li></ul><ul><li>Skip.Fortier@AvoyaTravel.com </li></ul>
  15. 15. All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>New customers to fill in the blanks </li></ul><ul><li>Travel leads that want what I am the EXPERT in </li></ul><ul><li>Travel leads to destinations I have a passion for </li></ul>
  16. 16. All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>Complete control of what I want, when I want it and how I want it (I want my cake and eat it too) </li></ul><ul><li>NO FEES: NO registration fee, NO monthly fee, No minimum (was I asking too much!) </li></ul><ul><li>U.S. wide reach, not local or zip code specific (I live in Colton, Oregon – where’s that?) </li></ul>
  17. 17. All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>They are MY clients for future travel, NOT someone elses </li></ul><ul><li>Maintain my preferred lifestyle </li></ul><ul><li>I don’t share commissions, I do the work, it’s MY sale </li></ul>
  18. 18. All Lead Generation Services are not the same! <ul><li>Here’s what I wanted – what do you want? </li></ul><ul><li>I decide what I want (travel, retail, other); then I work the leads to get it </li></ul>
  19. 19. TRUST <ul><li>T - Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)        </li></ul>
  20. 20. TRUST <ul><li>T – Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)    </li></ul><ul><li>R – Repeat business and referrals come as a result </li></ul><ul><li>     </li></ul>
  21. 21. TRUST <ul><li>T – Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)    </li></ul><ul><li>R – Repeat business and referrals come as a result </li></ul><ul><li>U – Unmatched, fanatical service time and time again </li></ul>
  22. 22. TRUST <ul><li>T – Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)    </li></ul><ul><li>R – Repeat business and referrals come as a result </li></ul><ul><li>U – Unmatched, fanatical service time and time again </li></ul><ul><li>S – Seamless planning and advice </li></ul>
  23. 23. TRUST <ul><li>T – Trust your travel agent. It is our job to educate the public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)    </li></ul><ul><li>R – Repeat business and referrals come as a result </li></ul><ul><li>U – Unmatched, fanatical service time and time again </li></ul><ul><li>S – Seamless planning and advice </li></ul><ul><li>T – Thankful for true clients and their referrals. Recognize them and show them appreciation. </li></ul>
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