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Score Corpus Christi

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Transcript

  • 1. Tech Tools & Social Media for Non-Profits
    • Chelle Honiker-Yarbrough, CTC
    MyGeekSchool.com // Crossover Consulting
  • 2. We’ve Only Got An Hour...
    • Today is all about the SPARK - an idea farm.
    • Let’s review the WHY of Social Media, but quickly get past that. It’s the REALITY of today’s business environment. Period. No Kidding.
    • Let’s focus on HOW to manage it effectively.
  • 3. Don’t Jump On The Bandwagon
    • Social Medial Platforms to Consider:
      • Facebook
      • Twitter
      • Blogs
      • YouTube / Video
      • LinkedIn
    Photo Courtesy of Flickr ( http://www.flickr.com/photos/matthamm/ )
  • 4. The Q&D of Social Media
    • Consider Your Audience & Objectives
    • Create a social media plan, complete with what platforms (Facebook, Twitter, YouTube, Blog, Foursquare, etc.) that make sense
    • Delegate, or assume long-term responsibility for posts and discussions
    • Follow the Plan, then adjust the plan as needed - but DO NOT QUIT.
  • 5. This is NOT
    • the objective of Social Media Management
  • 6. HOOTSUITE
    • Rocking the Social Media Profiles
  • 7. Hot Hootsuite Features
    • Twitter
    • Facebook Personal
    • Facebook Business Pages
    • Foursquare
    • MySpace
    • LinkedIn
    • WordPress
    • PingFM
    • Co-Tweeting, Scheduled Posts, Monitor Lists, Keywords
  • 8. Tweet Tweet
    • Best Practices for Twitter
  • 9. When and What to Tweet
    • Remember: it’s SOCIAL Media - not spray and pray. ENGAGE, DISCUSS, ANSWER AND ASK
    • Don’t be a social vampire - you’ll get staked
    • Use Hootsuite to follow keywords and discussions, then add to the conversation - DO NOT SELL.
    • Tweet relevant information during the “Drive Time” - 7am, noon & 4pm
  • 10. When and What to Tweet
    • Use Google Spreadsheet to create a posting schedule
    • Use HootSuite to schedule tweets in one of the slots, then reply throughout the day so it doesn’t become time suckage
    • 3 out of every 10 posts should be an answer, or a Retweet
    • Have a WRITTEN policy discussing personal/business (mashups allowed?)
  • 11. Facebook - Yes, it works.
    • Excellent resource for:
      • BRAND Awareness (Facebook Page)
      • ENGAGEMENT (Places, Polls, Questions)
      • EDUCATION (Tell your constituents what you do, why you’re passionate & how they can get involved)
      • DONATIONS - but don’t count on this to be a cash cow - statistically, it’s low.
  • 12. Virtual Office 101
    • In this economy, you might need to bootstrap even more than you already do.
    • Consider:
      • Google Docs vs. Microsoft Office
      • Google Voice / RingCentral vs. Traditional Phone Service/ PBX
      • DropBox.com vs. Hardware Servers
      • WordPress vs. Dreamweaver
  • 13. And Now...
    • You’re Brilliant
    • But if you need some Geeky Refreshers:
    • MyGeekSchool.com
    • [email_address]
    • 361-589-9265
  • 14. Q&A
    • And a Special Offer!
    • Friend Me on Facebook or Follow Me on Twitter
    • @chelleyarbrough
    • Facebook.com/chelleyarbrough
    • $10 off GeekSchool