Blogging

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  • Blogging

    1. 1. BLOGGINGChelle Yarbrough, CTC
    2. 2. BLOGGING Chelle Yarbrough, CTC• WP-TravelDesign.com
    3. 3. What We’ll Cover Today…
    4. 4. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.
    5. 5. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“
    6. 6. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task
    7. 7. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task• How to utilize WordPress to gain "back door entry" into Google‘s search engine listings in hours instead of months
    8. 8. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task• How to utilize WordPress to gain "back door entry" into Google‘s search engine listings in hours instead of months• How to update your website using email (even from your mobile phone)
    9. 9. What We’ll Cover Today (continued…)
    10. 10. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources
    11. 11. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely
    12. 12. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately
    13. 13. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately• What themes are, and the difference between free and premium themes
    14. 14. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately• What themes are, and the difference between free and premium themes• What the difference is between wordpress.com and wordpress.org
    15. 15. The strategy of Blogging
    16. 16. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel
    17. 17. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.
    18. 18. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be
    19. 19. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR
    20. 20. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice)
    21. 21. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice) – ENGAGING AND INCLUSIVE
    22. 22. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice) – ENGAGING AND INCLUSIVE – NOT SPAMMY
    23. 23. The strategy of Blogging
    24. 24. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS
    25. 25. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”
    26. 26. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”• Drip your content - create a series of posts about the same destination over a few days/weeks
    27. 27. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”• Drip your content - create a series of posts about the same destination over a few days/weeks• Post to social media every time you blog, then again later that same day, then again throughout the week at different times - hitting different audiences
    28. 28. WordPress Beginnings
    29. 29. WordPress Beginnings• Started in 2003 as one line of code to help document websites better
    30. 30. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System)
    31. 31. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System) • Manages Text, Images, Video, Podcasts and Documents in a point and click environment
    32. 32. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System) • Manages Text, Images, Video, Podcasts and Documents in a point and click environment • Database systems keep the design and the content separate – allowing design updates in a matter of clicks
    33. 33. WordPress Advantages
    34. 34. WordPress Advantages• Open Source = Open Innovation
    35. 35. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users.
    36. 36. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered
    37. 37. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered – Open Source allows for massive innovation coupled with modular development – meaning, you get what you need and the cost is generally…. Wait for it… FREE.
    38. 38. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered – Open Source allows for massive innovation coupled with modular development – meaning, you get what you need and the cost is generally…. Wait for it… FREE.• Crowdsourcing – Updates and Innovations from Developers Worldwide
    39. 39. Design Considerations…
    40. 40. Design Considerations…Themes – Designs are Flexible, but not generic
    41. 41. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/
    42. 42. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com
    43. 43. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation
    44. 44. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/
    45. 45. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com
    46. 46. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com
    47. 47. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com• http://cruisetastic.com
    48. 48. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com• http://cruisetastic.com• http://wp-traveldesign.com
    49. 49. Integrations and Partnerships
    50. 50. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions
    51. 51. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn
    52. 52. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags
    53. 53. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags – Outside Content Providers – Signature Travel Network, Online Agency, Voyager Travel Guides
    54. 54. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags – Outside Content Providers – Signature Travel Network, Online Agency, Voyager Travel Guides – Customer Management – Integration with Email Management, Invoicing, Online Payment Processors
    55. 55. The Wonder of Plugins
    56. 56. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a Fam
    57. 57. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a FamPossible client visits website, sees great video, posts comment, receives automatic emails based on category of original post
    58. 58. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a FamPossible client visits website, sees great video, posts comment, receives automatic emails based on category of original postReceive email offer from supplier, forward email to website – it’s autoposted to Facebook/Twitter
    59. 59. Great Site Design… How do you get eyeballs?
    60. 60. Great Site Design… How do you get eyeballs?• Search Engine Optimization
    61. 61. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891)
    62. 62. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months
    63. 63. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months – Street Cred with Google (and others) comes with consistency, good content and NO DUPLICATION of information
    64. 64. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months – Street Cred with Google (and others) comes with consistency, good content and NO DUPLICATION of information • Affiliates are duplicate content – no way around that.
    65. 65. WordPress.com versus WordPress.org
    66. 66. WordPress.com versus WordPress.org• WordPress.com
    67. 67. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins
    68. 68. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins – Alternate for travel industry www.travelwebserver.com
    69. 69. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins – Alternate for travel industry www.travelwebserver.com – 100 Travel Themes + Travel Plugins
    70. 70. WordPress.ORG
    71. 71. WordPress.ORG• Open source software
    72. 72. WordPress.ORG• Open source software – Many hosts have 1-click install
    73. 73. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard
    74. 74. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale
    75. 75. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale – WP-TravelDesign.com for travel themes, plugins, reviews and installation assistance around $600
    76. 76. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale – WP-TravelDesign.com for travel themes, plugins, reviews and installation assistance around $600 – Custom Themes from $1500
    77. 77. Resources
    78. 78. Resources• Free Themes:
    79. 79. Resources• Free Themes: – http://wordpress.org/extend/themes/
    80. 80. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins
    81. 81. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/
    82. 82. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes
    83. 83. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com
    84. 84. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com
    85. 85. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com
    86. 86. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com• Training
    87. 87. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com• Training – http://travelgeekschool.com
    88. 88. Questions
    89. 89. Questions• 1) What is a blogroll and how is it used?
    90. 90. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?
    91. 91. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.
    92. 92. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.• 4) What is an R.S.S feed and how do they work?
    93. 93. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.• 4) What is an R.S.S feed and how do they work?• 5) What are TAGS and how do I use them on Wordpress?
    94. 94. Questions & Answers
    95. 95. Questions & Answers• Chelle Honiker Yarbrough, CTC
    96. 96. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com
    97. 97. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975
    98. 98. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975
    99. 99. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975 THANK YOU FOR ATTENDING!

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