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Transcript

  • 1. BLOGGINGChelle Yarbrough, CTC
  • 2. BLOGGING Chelle Yarbrough, CTC• WP-TravelDesign.com
  • 3. What We’ll Cover Today…
  • 4. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.
  • 5. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“
  • 6. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task
  • 7. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task• How to utilize WordPress to gain "back door entry" into Google‘s search engine listings in hours instead of months
  • 8. What We’ll Cover Today…• I’m a WordPress “FAN GIRL” - It’s unbeatable.• Why WordPress is no longer considered blogging software, but rather a "content management system“• How WordPress combines website design/updates with website marketing into one task• How to utilize WordPress to gain "back door entry" into Google‘s search engine listings in hours instead of months• How to update your website using email (even from your mobile phone)
  • 9. What We’ll Cover Today (continued…)
  • 10. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources
  • 11. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely
  • 12. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately
  • 13. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately• What themes are, and the difference between free and premium themes
  • 14. What We’ll Cover Today (continued…)• How using an open-source platform allows freedom and flexibility to integrate supplier information from multiple sources• Resources for converting your site to WordPress, integrating WordPress to power portions of your site, or having a separate site completely• What plugins are, and how and why they power specific things separately• What themes are, and the difference between free and premium themes• What the difference is between wordpress.com and wordpress.org
  • 15. The strategy of Blogging
  • 16. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel
  • 17. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.
  • 18. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be
  • 19. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR
  • 20. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice)
  • 21. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice) – ENGAGING AND INCLUSIVE
  • 22. The strategy of Blogging• Blogging is not a “personal diary” gone wild - it can be, but is most effective when it’s a regular series of posts used as part of your sales funnel• Selling Travel is not the same as selling a widget or book - you need to sell yourself first - build trust, and relationships and showcase your knowledge.• Your blog needs to be – REGULAR – YOUR VOICE (even if it’s your company’s voice) – ENGAGING AND INCLUSIVE – NOT SPAMMY
  • 23. The strategy of Blogging
  • 24. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS
  • 25. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”
  • 26. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”• Drip your content - create a series of posts about the same destination over a few days/weeks
  • 27. The strategy of Blogging• Look quarterly at your upcoming seasons - Wave Season, Alaska, Spring Break - and PLAN YOUR POSTS• Write for a real audience, pepper your post with lead prices but remember your blog posts are most effective when they’re “evergreen”• Drip your content - create a series of posts about the same destination over a few days/weeks• Post to social media every time you blog, then again later that same day, then again throughout the week at different times - hitting different audiences
  • 28. WordPress Beginnings
  • 29. WordPress Beginnings• Started in 2003 as one line of code to help document websites better
  • 30. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System)
  • 31. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System) • Manages Text, Images, Video, Podcasts and Documents in a point and click environment
  • 32. WordPress Beginnings• Started in 2003 as one line of code to help document websites better• Originally thought of as blogging software, but has now morphed into a fully functional CMS (Content Management System) • Manages Text, Images, Video, Podcasts and Documents in a point and click environment • Database systems keep the design and the content separate – allowing design updates in a matter of clicks
  • 33. WordPress Advantages
  • 34. WordPress Advantages• Open Source = Open Innovation
  • 35. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users.
  • 36. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered
  • 37. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered – Open Source allows for massive innovation coupled with modular development – meaning, you get what you need and the cost is generally…. Wait for it… FREE.
  • 38. WordPress Advantages• Open Source = Open Innovation – Companies with proprietary technology have to maintain content from suppliers AND maintain a software platform AND train their users. – Historically, innovation has suffered – Open Source allows for massive innovation coupled with modular development – meaning, you get what you need and the cost is generally…. Wait for it… FREE.• Crowdsourcing – Updates and Innovations from Developers Worldwide
  • 39. Design Considerations…
  • 40. Design Considerations…Themes – Designs are Flexible, but not generic
  • 41. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/
  • 42. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com
  • 43. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation
  • 44. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/
  • 45. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com
  • 46. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com
  • 47. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com• http://cruisetastic.com
  • 48. Design Considerations…Themes – Designs are Flexible, but not generic• http://askyourtravelagent.travel/• http://atickettoparadise.com• http://travelhippy.travelwebmarketing.com/? SelectedTheme=Exotic+Vacation• http://travelhopper.travelwebmarketing.com/• http://visitthecoastalbend.com• http://3ewerks.com• http://cruisetastic.com• http://wp-traveldesign.com
  • 49. Integrations and Partnerships
  • 50. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions
  • 51. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn
  • 52. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags
  • 53. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags – Outside Content Providers – Signature Travel Network, Online Agency, Voyager Travel Guides
  • 54. Integrations and Partnerships• Plugins – Small add-on programs designed to power specific functions – Social Media Integration – Twitter, Facebook, LinedIn – Search Engine Optimization – Meta Tags – Outside Content Providers – Signature Travel Network, Online Agency, Voyager Travel Guides – Customer Management – Integration with Email Management, Invoicing, Online Payment Processors
  • 55. The Wonder of Plugins
  • 56. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a Fam
  • 57. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a FamPossible client visits website, sees great video, posts comment, receives automatic emails based on category of original post
  • 58. The Wonder of PluginsTake photos with your phone/digital camera – email into your website while you’re on a FamPossible client visits website, sees great video, posts comment, receives automatic emails based on category of original postReceive email offer from supplier, forward email to website – it’s autoposted to Facebook/Twitter
  • 59. Great Site Design… How do you get eyeballs?
  • 60. Great Site Design… How do you get eyeballs?• Search Engine Optimization
  • 61. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891)
  • 62. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months
  • 63. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months – Street Cred with Google (and others) comes with consistency, good content and NO DUPLICATION of information
  • 64. Great Site Design… How do you get eyeballs?• Search Engine Optimization – Plugins handle Meta Tags, Descriptions and Sitemaps, as well as compliance, titles and keyword rich titles (www.site.com/cruise-alaska/ and not www.site.com/p=2002/89123891) – Pinging sends the content to engines and directories and the “Google Back Door” – Indexed in HOURS and not weeks, or months – Street Cred with Google (and others) comes with consistency, good content and NO DUPLICATION of information • Affiliates are duplicate content – no way around that.
  • 65. WordPress.com versus WordPress.org
  • 66. WordPress.com versus WordPress.org• WordPress.com
  • 67. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins
  • 68. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins – Alternate for travel industry www.travelwebserver.com
  • 69. WordPress.com versus WordPress.org• WordPress.com – Hosted Solution, Approximately 35 Pre- loaded themes, basic sub-domains, limited plugins – Alternate for travel industry www.travelwebserver.com – 100 Travel Themes + Travel Plugins
  • 70. WordPress.ORG
  • 71. WordPress.ORG• Open source software
  • 72. WordPress.ORG• Open source software – Many hosts have 1-click install
  • 73. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard
  • 74. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale
  • 75. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale – WP-TravelDesign.com for travel themes, plugins, reviews and installation assistance around $600
  • 76. WordPress.ORG• Open source software – Many hosts have 1-click install – Install plugins, themes and updates through Dashboard• Premium Themes for Sale – WP-TravelDesign.com for travel themes, plugins, reviews and installation assistance around $600 – Custom Themes from $1500
  • 77. Resources
  • 78. Resources• Free Themes:
  • 79. Resources• Free Themes: – http://wordpress.org/extend/themes/
  • 80. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins
  • 81. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/
  • 82. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes
  • 83. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com
  • 84. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com
  • 85. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com
  • 86. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com• Training
  • 87. Resources• Free Themes: – http://wordpress.org/extend/themes/• Plugins – http://wordpress.org/extend/plugins/• Premium Themes – StudioPress.com – WooThemes.com – Press75.com• Training – http://travelgeekschool.com
  • 88. Questions
  • 89. Questions• 1) What is a blogroll and how is it used?
  • 90. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?
  • 91. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.
  • 92. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.• 4) What is an R.S.S feed and how do they work?
  • 93. Questions• 1) What is a blogroll and how is it used?• 2) How do we get our blog out there to other bloggers?• 3) How do I see who has subscribed to my blog? I use wordpress.• 4) What is an R.S.S feed and how do they work?• 5) What are TAGS and how do I use them on Wordpress?
  • 94. Questions & Answers
  • 95. Questions & Answers• Chelle Honiker Yarbrough, CTC
  • 96. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com
  • 97. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975
  • 98. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975
  • 99. Questions & Answers• Chelle Honiker Yarbrough, CTC – Email: Chelle@CrossoverConsulting.com – Phone: 877-442-1975 THANK YOU FOR ATTENDING!