10 Technology Tips for Travel Pros


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Technology tips and tools from Chelle Honiker Yarbrough, CTC - presented at the 2010 Travel Institute Conference

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10 Technology Tips for Travel Pros

  1. 1. 10 Tech Tips & Tools for Today’s Travel Pro <ul><li>Chelle Honiker-Yarbrough, CTC </li></ul>TravelGeekSchool.com
  2. 2. Think INside The Box <ul><li>Today is all about the SPARK - an idea farm </li></ul><ul><li>You’re already doing this stuff, for the most part - these tools and tips just make it more efficient and/or effective </li></ul>
  3. 3. Formstack.com Form Building & Data Management Form Building & Data Management <ul><li>Point and click design with flexible storage & redirection </li></ul><ul><ul><li>Contact Forms </li></ul></ul><ul><ul><li>Honeymoon Registry </li></ul></ul><ul><ul><li>Online Booking </li></ul></ul><ul><ul><li>Surveys, Contests </li></ul></ul><ul><ul><li>Online Payment </li></ul></ul>Starts at $14 per month All Paid Plans Include: Secure Forms Payment Pro c e ssing 3rd Party Pa yment Integration Custom Redirects Custom Confirmation Emails
  4. 4. You Retain Control of Customer Data Choices change based on input - a highly sophisticated programming feature made simple When the SEARCH BUTTON is pressed several things happen: 1. The data is written into a Google Spreadsheet for easy access and follow up 2. An Email is sent to a designated address (assign leads weekly) 3. The data is submitted to the search engine of the supplier
  5. 5. <ul><li>en.gravatar.com </li></ul><ul><li>Signup with your master email account and upload your favorite “avatar” </li></ul><ul><li>Works on all major websites and WordPress driven sites when you comment or sign up </li></ul><ul><li>Free! </li></ul>Gravatar - Your Brand Simplified
  6. 6. Manage Multiple Images
  7. 7. HootSuite. Your Social Media Brain <ul><li>You’ve accepted “Social Media” as part of today’s way of doing business and connecting with customers, potential customers and vendors </li></ul><ul><li>You’ve created a social media plan, complete with what platforms (Facebook, Twitter, YouTube, Blog, Foursquare, etc.) that make sense </li></ul><ul><li>You’ve either delegated, or assumed long-term responsibility for posts and discussions </li></ul>
  8. 8. This is NOT <ul><li>the objective of Social Media Management </li></ul>
  9. 9. All Your Profiles <ul><li>At A Glance </li></ul>
  10. 10. Hot Hootsuite Features <ul><li>Twitter </li></ul><ul><li>Facebook Personal </li></ul><ul><li>Facebook Business Pages </li></ul><ul><li>Foursquare </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>WordPress </li></ul><ul><li>PingFM </li></ul><ul><li>Co-Tweeting, Scheduled Posts, Monitor Lists, Keywords </li></ul>
  11. 11. Google Calendar Calendar <ul><li>One Calendar to Rule them All. </li></ul>
  12. 12. One Office Calendar <ul><li>No More “TAG” - see it all at a glance </li></ul><ul><li>Recurring Meetings </li></ul><ul><li>Multiple Administrators </li></ul><ul><li>Pushes to Mobile Devices </li></ul><ul><li>Integrates with http://tungle.me </li></ul>
  13. 13. Tungle.ME <ul><li>Master Your Appointments </li></ul>
  14. 14. Tungle.ME <ul><li>Manage your schedule - not the other way around. </li></ul><ul><li>Allow clients to schedule appointments with you </li></ul><ul><li>Automatically syncs with Outlook or Google Calendar to reduce overlaps/overbookings </li></ul><ul><li>No need to have an account to be invited to meeting or RSVP </li></ul>
  15. 15. Feeding the Machine <ul><li>How and Where to Find Content </li></ul>
  16. 16. Look Around... <ul><li>Your STAFF & COLLEAGUES have broad experience and knowledge of destinations. </li></ul><ul><li>Your SUPPLIERS have a wealth of information and ideas </li></ul><ul><li>Your local COLLEGES AND UNIVERSITIES have interns and programs that can cheaply assist with writing, editing, tweeting and posting </li></ul><ul><li>SMOOSH them together for content-goodness </li></ul>
  17. 17. RSS Feeds & Readers <ul><li>Get to the GOOD STUFF </li></ul>
  18. 18. Google Reader / iGoogle <ul><li>Many websites use blogging platforms like WordPress - which automatically publishes an RSS Feed ( www.sitename.com/feed ) </li></ul><ul><li>Feeds can be “aggregated” into Google Reader or the iGoogle home page </li></ul><ul><li>YOU can publish your deals, news, and relevant information too. </li></ul>
  19. 19. Tweet Tweet <ul><li>Best Practices for Twitter </li></ul>
  20. 20. When and What to Tweet <ul><li>Remember: it’s SOCIAL Media - not spray and pray. ENGAGE, DISCUSS, ANSWER AND ASK </li></ul><ul><li>Don’t be a social vampire - you’ll get staked </li></ul><ul><li>Use Hootsuite to follow keywords and discussions, then add to the conversation - DO NOT SELL. </li></ul><ul><li>Tweet relevant information during the “Drive Time” - 7am, noon & 4pm </li></ul>
  21. 21. When and What to Tweet <ul><li>Use Google Spreadsheet to create a posting schedule </li></ul><ul><li>Use HootSuite to schedule tweets in one of the slots, then reply throughout the day so it doesn’t become time suckage </li></ul><ul><li>3 out of every 10 posts should be an answer, or a Retweet </li></ul>
  22. 22. Google Voice <ul><li>Online Voice Mail & Screening </li></ul>
  23. 23. Google Voice <ul><li>Awesome for Home-Based phone management, still cool for “fronting” your mobile number </li></ul><ul><li>Doesn’t replace phone lines - still need mobile or land line </li></ul><ul><li>Lets you make/receive calls on your mobile OR from computer seamlessly </li></ul><ul><li>Route calls based on caller ID (icky clients? Mother-in-Law? Auto-transfer to voice mail!) </li></ul>
  24. 24. Google Voice <ul><li>More Coolness: </li></ul><ul><ul><li>Redirect your Mobile voice mail to Google Voice and have messages emailed to you </li></ul></ul><ul><ul><li>Send Text Messages from Google Voice </li></ul></ul><ul><ul><li>Add a widget to your website for 1-click calling </li></ul></ul>
  25. 25. WiseStamp Signature <ul><li>Signature Creation for Email </li></ul>
  26. 26. Point and Click Editing Makes it Easy Easy Easy
  27. 27. And Now... <ul><li>You’re Brilliant </li></ul><ul><li>But if you need some Geeky Refreshers: </li></ul><ul><li>TravelGeekSchool.com </li></ul><ul><li>[email_address] </li></ul>