10 Technology Tips for Travel Pros
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10 Technology Tips for Travel Pros

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Technology tips and tools from Chelle Honiker Yarbrough, CTC - presented at the 2010 Travel Institute Conference

Technology tips and tools from Chelle Honiker Yarbrough, CTC - presented at the 2010 Travel Institute Conference

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  • 1. 10 Tech Tips & Tools for Today’s Travel Pro
    • Chelle Honiker-Yarbrough, CTC
    TravelGeekSchool.com
  • 2. Think INside The Box
    • Today is all about the SPARK - an idea farm
    • You’re already doing this stuff, for the most part - these tools and tips just make it more efficient and/or effective
  • 3. Formstack.com Form Building & Data Management Form Building & Data Management
    • Point and click design with flexible storage & redirection
      • Contact Forms
      • Honeymoon Registry
      • Online Booking
      • Surveys, Contests
      • Online Payment
    Starts at $14 per month All Paid Plans Include: Secure Forms Payment Pro c e ssing 3rd Party Pa yment Integration Custom Redirects Custom Confirmation Emails
  • 4. You Retain Control of Customer Data Choices change based on input - a highly sophisticated programming feature made simple When the SEARCH BUTTON is pressed several things happen: 1. The data is written into a Google Spreadsheet for easy access and follow up 2. An Email is sent to a designated address (assign leads weekly) 3. The data is submitted to the search engine of the supplier
  • 5.
    • en.gravatar.com
    • Signup with your master email account and upload your favorite “avatar”
    • Works on all major websites and WordPress driven sites when you comment or sign up
    • Free!
    Gravatar - Your Brand Simplified
  • 6. Manage Multiple Images
  • 7. HootSuite. Your Social Media Brain
    • You’ve accepted “Social Media” as part of today’s way of doing business and connecting with customers, potential customers and vendors
    • You’ve created a social media plan, complete with what platforms (Facebook, Twitter, YouTube, Blog, Foursquare, etc.) that make sense
    • You’ve either delegated, or assumed long-term responsibility for posts and discussions
  • 8. This is NOT
    • the objective of Social Media Management
  • 9. All Your Profiles
    • At A Glance
  • 10. Hot Hootsuite Features
    • Twitter
    • Facebook Personal
    • Facebook Business Pages
    • Foursquare
    • MySpace
    • LinkedIn
    • WordPress
    • PingFM
    • Co-Tweeting, Scheduled Posts, Monitor Lists, Keywords
  • 11. Google Calendar Calendar
    • One Calendar to Rule them All.
  • 12. One Office Calendar
    • No More “TAG” - see it all at a glance
    • Recurring Meetings
    • Multiple Administrators
    • Pushes to Mobile Devices
    • Integrates with http://tungle.me
  • 13. Tungle.ME
    • Master Your Appointments
  • 14. Tungle.ME
    • Manage your schedule - not the other way around.
    • Allow clients to schedule appointments with you
    • Automatically syncs with Outlook or Google Calendar to reduce overlaps/overbookings
    • No need to have an account to be invited to meeting or RSVP
  • 15. Feeding the Machine
    • How and Where to Find Content
  • 16. Look Around...
    • Your STAFF & COLLEAGUES have broad experience and knowledge of destinations.
    • Your SUPPLIERS have a wealth of information and ideas
    • Your local COLLEGES AND UNIVERSITIES have interns and programs that can cheaply assist with writing, editing, tweeting and posting
    • SMOOSH them together for content-goodness
  • 17. RSS Feeds & Readers
    • Get to the GOOD STUFF
  • 18. Google Reader / iGoogle
    • Many websites use blogging platforms like WordPress - which automatically publishes an RSS Feed ( www.sitename.com/feed )
    • Feeds can be “aggregated” into Google Reader or the iGoogle home page
    • YOU can publish your deals, news, and relevant information too.
  • 19. Tweet Tweet
    • Best Practices for Twitter
  • 20. When and What to Tweet
    • Remember: it’s SOCIAL Media - not spray and pray. ENGAGE, DISCUSS, ANSWER AND ASK
    • Don’t be a social vampire - you’ll get staked
    • Use Hootsuite to follow keywords and discussions, then add to the conversation - DO NOT SELL.
    • Tweet relevant information during the “Drive Time” - 7am, noon & 4pm
  • 21. When and What to Tweet
    • Use Google Spreadsheet to create a posting schedule
    • Use HootSuite to schedule tweets in one of the slots, then reply throughout the day so it doesn’t become time suckage
    • 3 out of every 10 posts should be an answer, or a Retweet
  • 22. Google Voice
    • Online Voice Mail & Screening
  • 23. Google Voice
    • Awesome for Home-Based phone management, still cool for “fronting” your mobile number
    • Doesn’t replace phone lines - still need mobile or land line
    • Lets you make/receive calls on your mobile OR from computer seamlessly
    • Route calls based on caller ID (icky clients? Mother-in-Law? Auto-transfer to voice mail!)
  • 24. Google Voice
    • More Coolness:
      • Redirect your Mobile voice mail to Google Voice and have messages emailed to you
      • Send Text Messages from Google Voice
      • Add a widget to your website for 1-click calling
  • 25. WiseStamp Signature
    • Signature Creation for Email
  • 26. Point and Click Editing Makes it Easy Easy Easy
  • 27. And Now...
    • You’re Brilliant
    • But if you need some Geeky Refreshers:
    • TravelGeekSchool.com
    • [email_address]