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ig   ht
                    tU   pN
             Star
       elr @
t r av




                                      Angelo...
CONCEPT



      “The project aims to realize a service
      that follows and supports travelers
      during the entire ...
EXPERIENCE’s CYCLE


                                     planning
                                  Collaborazione con al...
POSITION / EXPERIENCE’s CYCLE




 research > planning > booking   leaving > experience > return   remember > sharing

   ...
COMPETITOR




                     Social Network/forum   Guide cartacee e
Agenzie di Viaggio   sul turismo            ri...
MERCATO / Segmenti di mercato




                           (expedia,
             17-18   1%    worldnomads)
           ...
MERCATO / Canali di distribuzione




  Motori di ricerca   Social Network          Universitari
  Social network      MKT...
RISORSE NECESSARIE / COMPETENZE MANAGEMENT



                   Economia del Turismo
                   Esperto Comunicaz...
RISORSE NECESSARIE / PARTNERSHIP ESTERNE




                     Agenzie di settore


       Comunità associazioni di vol...
RICAVI vs COSTI / STRUTTURE DEI RICAVI




Affiliate Model            Advertising Model/1           Advertising Model/2   ...
RICAVI vs COSTI / STRUTTURE DEI RICAVI




         1° anno   Marketing settoriale
         2° anno   Agenzie di viaggio e...
RICAVI vs COSTI / STRUTTURE DEI COSTI




                Apertura società
                Spese di gestione
             ...
Svilupp
                                                                                              ato dur
            ...
travel costumer journey
                  project
                Attention
                         this prese
          ...
CUSTUMER JOURNEY

                                 John           Needs
                                       Lock
      ...
CUSTUMER JOURNEY

                 Needs
                 Research
                 Registration
                 Plan the...
CUSTUMER JOURNEY

                        Needs
                        Research
                        Registration
    ...
CUSTUMER JOURNEY

                                     Needs
                                     Research
               ...
CUSTUMER JOURNEY

                             Needs
                             Research
                             Re...
CUSTUMER JOURNEY

                                          Needs
                                          Research
     ...
CUSTUMER JOURNEY

                      Needs
                      Research
                      Registration
          ...
He writes his mail and his
                   preferred nick name, that’s all
                                            ...
He is happy about all stuff he found
and he starts to create a travel.

1. Pick out a name

2. set the privacy level as pu...
CUSTUMER JOURNEY
                   He is looking for some travel mate
                                                   ...
CUSTUMER JOURNEY

                                      Needs
                                      Research
             ...
CUSTUMER JOURNEY
                 Lostipedia
                                         Needs
                              ...
CUSTUMER JOURNEY

                              Needs
                              Research
                             ...
CUSTUMER JOURNEY

               Needs
               Research
               Registration
               Plan the trip


...
CUSTUMER JOURNEY

                           Needs
                           Research
                           Registra...
CUSTUMER JOURNEY

                    Needs
                    Research
                    Registration
                ...
Every notes, video, Pictures
              are geotagged (latitude and longitude)


                                      ...
CUSTUMER JOURNEY

            Needs
            Research
            Registration
            Plan the trip


            ...
When he comes back, John synchronizes all
acquired information with the online’s one.




                                ...
CUSTUMER JOURNEY

                           Needs
                           Research
                           Registra...
And another user is already reading that page.
He is thinking “I want to do the same trip!”


                            ...
Sharing
knowledge




                            36/30
            alessandro silipo (Flickr)
Collaboration




           37/30
Por
      tab
            ility




                    Littlecateye (Flickr)
                               38/30
Pe   tri
                                                                                 d ro
                           ...
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Travelr @ Startup Night

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Transcript of "Travelr @ Startup Night"

  1. 1. ig ht tU pN Star elr @ t r av Angelo Penone
  2. 2. CONCEPT “The project aims to realize a service that follows and supports travelers during the entire experience cycle in an uniform way, through opportunities that Internet and new tecnology provide” 2/30
  3. 3. EXPERIENCE’s CYCLE planning Collaborazione con altri utenti per la pianificazione Accesso a contenuti aggregabili da più sorgenti travel Disponibilità del piano di viaggio sul proprio cellulare, condivisione dell’esperienza remember in tempo reale attraverso Condivisione attraverso testi e media dell’intera esperienza dispositivi mobili Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli 3/30
  4. 4. POSITION / EXPERIENCE’s CYCLE research > planning > booking leaving > experience > return remember > sharing preparation travel remember 4/30
  5. 5. COMPETITOR Social Network/forum Guide cartacee e Agenzie di Viaggio sul turismo riviste di settore expedia.com tripadvisor.com Lonelyplanet edreams.com realtourist.com Guida michelin lastminutes.com turistipercaso.it booking.com 5/30
  6. 6. MERCATO / Segmenti di mercato (expedia, 17-18 1% worldnomads) Universitari 19-29 60% Viaggiatori per lavoro 30-49 30% Pensionati 50+ 9% 6/30
  7. 7. MERCATO / Canali di distribuzione Motori di ricerca Social Network Universitari Social network MKT virale mirato su Viaggiatori per lavoro blog Blogger Pensionati API da social network Forum tematici per status update Free press ALERT per su update Quotidiani ricerche salvate Stampa turismo Stampa internet 7/30
  8. 8. RISORSE NECESSARIE / COMPETENZE MANAGEMENT Economia del Turismo Esperto Comunicazione di Massa Viaggiatore Interaction designer Esperto di comunicazione Sviluppatori web 8/30
  9. 9. RISORSE NECESSARIE / PARTNERSHIP ESTERNE Agenzie di settore Comunità associazioni di volontariato e proloco Freepress / stampa 9/30
  10. 10. RICAVI vs COSTI / STRUTTURE DEI RICAVI Affiliate Model Advertising Model/1 Advertising Model/2 Subscription Model Some examples of website • Google Adsense Some possible clients that User pro: that provide affiliation can be interested to publish • AdBrite • service in “white label” way system advertise on our pages: • Bidvertiser • pages without advertising • Booking.com • Chitika • personalise our own pages • Expedia.com • Transport company • AdToll • Venere.com • Local institute • Exit Junction (agenzie di viaggio, proloco) • Hotels.com • State tourism institute • Yahoo Publisher Network • Event promoters • Target Point • Hotels chain • Fastclick • Company that provide • TradeDoubler services connected to tourims • Zanox • Agency • Tour operator (prodotti collegati: canon, nikon...) 10/30
  11. 11. RICAVI vs COSTI / STRUTTURE DEI RICAVI 1° anno Marketing settoriale 2° anno Agenzie di viaggio e proloco 3° anno Sport estremi 4° anno Avventure nel mondo e eventi sportivi (mondiali, olimpiadi) Vacanze studio e turismo religioso Utenza dopo il 4° anno: 600.000 Ricavi fine 4° anno: €3.300.000 11/30
  12. 12. RICAVI vs COSTI / STRUTTURE DEI COSTI Apertura società Spese di gestione Infrastruttura tecnica Affitto + utility Risorse umane Marketing e redazione Costo medio: € 400.000/anno 12/30
  13. 13. Svilupp ato dur ante RICAVI vs COSTI / BREAK-EVEN Torino 2009 mila € 3000 2000 1000 12 24 36 4° anno 48 mesi 1° anno 2° anno 3° anno totali annuali 30.000 160.000 350.000 600.000 spese annuali 305.000 € 355.000 € 405.000 € 505.000 € ricavi annuali 66.000 € 550.000 € 1.440.000 € 3.300.000 € 13/30
  14. 14. travel costumer journey project Attention this prese ntation contains spoilers!
  15. 15. CUSTUMER JOURNEY John Needs Lock 53 y e ears Research old Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration He would like to visit a place again… 15/30
  16. 16. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...The Island! 16/30
  17. 17. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John checks on google 17/30
  18. 18. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and he finds a page on Travelr! 18/30
  19. 19. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John enlarges the research 19/30
  20. 20. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration He finds many reviewed places connected 20/30
  21. 21. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and also a Guide 21/30
  22. 22. He writes his mail and his preferred nick name, that’s all CUSTUMER JOURNEY Needs He receives immediatly Research the confirmation mail with the Registration password. Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration So registration! 22/30
  23. 23. He is happy about all stuff he found and he starts to create a travel. 1. Pick out a name 2. set the privacy level as public, CUSTUMER JOURNEY 3. set the join system as “by admin approvation” , Needs 4. set the basic “data” , Research 5. and he save it all! Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...now he creates a travel. 23/30
  24. 24. CUSTUMER JOURNEY He is looking for some travel mate Needs Research PS: Before the departure 6 people join Registration Plan the trip this trip: Jack, Kate, Jin, Ben, Sayid, Hurley Collect memory Back/Syncronize Now he can start to plan! Share knowledge Trip inspiration John is looking for interested travelrs 24/30
  25. 25. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Let’s plan.... synchronise calendar 25/30
  26. 26. CUSTUMER JOURNEY Lostipedia Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John and his travelmates select places 26/30
  27. 27. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John downloads the schedule 27/30
  28. 28. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Let’s travel 28/30
  29. 29. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration John takes some pictures 29/30
  30. 30. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration ...and some notes 30/30
  31. 31. Every notes, video, Pictures are geotagged (latitude and longitude) CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration by his own mobile phone 31/30
  32. 32. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Come back 32/30
  33. 33. When he comes back, John synchronizes all acquired information with the online’s one. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Other participants do the same with their mobile phone or directly on the website, writing report or uploading stuff. Trip inspiration John syncronizes the acquired knowledge 33/30
  34. 34. CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Back/Syncronize Share knowledge Trip inspiration Travel page is archivied 34/30
  35. 35. And another user is already reading that page. He is thinking “I want to do the same trip!” CUSTUMER JOURNEY Needs Research Registration Plan the trip Collect memory Char les W 72 y idmo ears re Back/Syncronize old Share knowledge Trip inspiration A new travel experience can raise! 35/30
  36. 36. Sharing knowledge 36/30 alessandro silipo (Flickr)
  37. 37. Collaboration 37/30
  38. 38. Por tab ility Littlecateye (Flickr) 38/30
  39. 39. Pe tri d ro es san | Al iele lla Dan a rce | M Fin o t to hele da ri | M ic Thank you te o No M at han ks Questions? t cial Spe site: www.travelr.it mysite: www.angelopenone.it email: angelo.penone@gmail.com 2003 2008 2009 www.theparks.it www.parkr.info Travelr! www.travelr.it
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