What is persuasion?A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
ARGUMENT SUPPORT requires the student to investigate a topic, collect & evaluate evidence, and establish a position on the topic. takes a position on one side of a controversial issue or simply, argues a point. An argument needs to be narrow enough for you to defend in the length of essay assigned. You need to be able to find enough evidence to support your assertions. **You need to make a point worth arguing: a point that elicits a "so what?" from your reader will not generate a strong essay.
Persuasion Is All Around You! “Can You Hear Me Now?”
Common Persuasive Techniques Word Choice Repetition Rhetorical Question Purpose? Bandwagon Testimonial Glittering Generality Appeal to Authority Hyperbole Symbol Card Stacking
Emotional Appeals in Persuasive Writing Writers and advertisers use many techniques to convince you to agree with them or buy their product. An emotional appeal tries to make the reader connect the writer’s message with an important feeling.
Symbols the candidate becomes associated with symbols of America, or trust, etc.
let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see. Card Stacking
Glittering Generalization Statement jumps from a few cases to all. “Glittering” because it’s falsely attractive Often used by politicians Have it your Uses a “positive” connotation to encourage way! audiences to accept the This slogan implies “choice” which is a product or person without founding principle of examining the evidence. democracy.
Testimonial Statement endorsing an idea/product by a prominent person. Product does not have to be related to “star’s” field. Commonly uses musical artists, sports giants, actors/actresses
Bandwagon persuasive technique that invites you to join the crowd. Everybody’s doing it! Often uses weasel words Everyone in Auburn is supporting Bob Riley. Shouldn’t you be part of the winning team?
Whose slogan is:13 “Think Outside the Bun.” SuperSlogans 2
Whose slogan is:10 “Expect More. Pay Less.” SuperSlogans 2
Whose slogan is:8 “Thousands of Possibilities. Get Yours.” SuperSlogans 2
Whose slogan is:7 “Live in your world, play in ours.” SuperSlogans
Whose slogan is:6 “Buy it. Sell it. Love it.” SuperSlogans
Whose slogan is: “We3 bring good things to life.” SuperSlogans
Whose slogan is:2 “I’m Loving It” SuperSlogans
Whose slogan is:1 “Maybe she’s born with it, maybe it’s…” SuperSlogans
Government SupportUnited States – Uncle Sam: I Want Russia – Look familiar?You!
Pathos (Emotional Appeal) means persuading by appealing tothe readers emotions. Language choice affects the audiencesemotional response, and emotional appeal can effectively beused to enhance an argument.Ethos (Ethical appeal) means convincing by the character ofthe author. We tend to believe people whom we respect. One ofthe central problems of argumentation is to project an impressionto the reader that you are someone worth listening to, in otherwords making yourself as author into an authority on the subjectof the paper, as well as someone who is likable and worthy ofrespect.Logos (Logical Appeal) means persuading by the use of reasoning.Look at deductive and inductive reasoning, and discuss whatmakes an effective, persuasive reason to back up your claims.Giving reasons is the heart of argumentation, and cannot beemphasized enough.
“The Greatest Struggle” Tools of Persuasion
Let’s Establish a Purpose “The trouble with TV is that…”
Background Information Children’s programming has changed from the beginning of the 1940s. It included early shows titled, Lassie (1954-1964), then moved into the cartoon network. MTV began in 1981 and a recent study found that fourth and fifth graders watch MTV. Is this appropriate?
Think about it… Think about Robert MacNeil, well-known how many journalist, stated that the average American watched hours a day nearly four hours of TV every the TV is day. At that rate, a seventy- turned on at year old person who began your home. watching TV age the age of five has spent TEN years sitting in front of the TV. Why has this number declined?
Persuasive Techniques Support points with facts, statistics, and quotations Use words that have strong emotional impact Repeat key ideas or beliefs Use slogans or chants that can stir an audience to action RELEVANT DETAILS
“The Trouble with TV”“Sharing the American Dream”
From Sharing in the American Dream Discuss an inspirational speech you have heard before. Think… what might a speaker’s purpose be for giving a speech? How can persuasive techniques be incorporated into inspirational speeches?
From Sharing in the American DreamReading Strategy: Evaluating the message of a speech can help you form an opinion about the speaker’s position. Summarize the main idea of the speech. Look for relevant details that support the speaker’s opinion.
Persuasive Essay PlanOutline Format (for each body paragraph)T.S. A. 1. 2. B. 1. 2. C. 1. 2.C.S.
Thursday, November 17, 2011Materials Needed:-Outline-Paragraph-Pencil-Notes on the 10 Persuasive Techniques
Quiz-Quiz-Trade1. Hand Up, Pair UP2. Student A quizzes Student B B answers (A may need to support B)3. Student B quizzes Student A A answers (B may need to support A)4. Trade quiz cards5. Repeat with new partner
Self-Edit3 minutes Peer Support 5 minutes per partner