Please play along:       @travelinreid       @weldtheweb     @WVwhitewater     @BechtelSummit        #WELDology       #gam...
HELLOmy name is
My Office 3 Years Ago                       14ft.
My Office 2.5 Years Ago                     6.25 ft.
My Office In January                      12,000 ft.
Room 4 Talent
WE BELIEVE THATADVENTURE,ADRENALINE &WILD PLACESENRICH LIVES& CHANGE PEOPLEFOR THE BETTER
#WELDology  1. Start w/ the ʻWhyʼ
Why?
#WELDology     2. Peopleconsume information, butthey remember stories        ... and they share them.
I should justtell peoplewe make apps
Content marketing is thecreation of media andimmersion, crafted in sucha manner as to promote abehavior from the audiencet...
content marketing =∑    n                              action    (stories + experiences)    0               #WELDology    ...
Content   4.   BuildsCommunity            #WELDology
Game Mechanic   Appointments
Gamification   Alarm-Clocking
Game Mechanics                      Avoidance          Behavioral Momentum Cascading Information Theory           Communal...
Status (Level Up)AchievementChain SequenceGame Mechanics
The community that plays5.together stays together           #gamification           #WELDology
www.SummitBechtelReserve.org
10,600 acres70,000 NPS acres next door   2013 National Jamboree   2017 National Jamboree      2019 World Jamboree      Hig...
Guys & Girls Active Life    Causes       Gear      Tunes
Play Music Explore OutdoorsFeel Empowered Buy GearShare Friendship Take ActionPlay Games Explore ServiceFeel Fit Buy Threa...
Game Mechanics                      Avoidance          Behavioral Momentum Cascading Information Theory           Communal...
FTW!
Reid WilliamsChief Content Officer, WELDreid@weldtheweb.com
WELD, Why, Content Marketing & Gamification
WELD, Why, Content Marketing & Gamification
WELD, Why, Content Marketing & Gamification
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WELD, Why, Content Marketing & Gamification

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This is a presentation I gave recently to the West Virginia chapter of the Public Relations Society of America. My goal was to introduce our firm and its specialization to the state's PR network, as well as tell them about our unique approach to content marketing and the exciting projects we're working on currently.

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  • WELD, Why, Content Marketing & Gamification

    1. 1. Please play along: @travelinreid @weldtheweb @WVwhitewater @BechtelSummit #WELDology #gamification
    2. 2. HELLOmy name is
    3. 3. My Office 3 Years Ago 14ft.
    4. 4. My Office 2.5 Years Ago 6.25 ft.
    5. 5. My Office In January 12,000 ft.
    6. 6. Room 4 Talent
    7. 7. WE BELIEVE THATADVENTURE,ADRENALINE &WILD PLACESENRICH LIVES& CHANGE PEOPLEFOR THE BETTER
    8. 8. #WELDology 1. Start w/ the ʻWhyʼ
    9. 9. Why?
    10. 10. #WELDology 2. Peopleconsume information, butthey remember stories ... and they share them.
    11. 11. I should justtell peoplewe make apps
    12. 12. Content marketing is thecreation of media andimmersion, crafted in sucha manner as to promote abehavior from the audiencetoward a specific goal.
    13. 13. content marketing =∑ n action (stories + experiences) 0 #WELDology 3.
    14. 14. Content 4. BuildsCommunity #WELDology
    15. 15. Game Mechanic Appointments
    16. 16. Gamification Alarm-Clocking
    17. 17. Game Mechanics Avoidance Behavioral Momentum Cascading Information Theory Communal Discovery Leaderboards Chain SequenceFixed Interval Reward ScheduleVariable Ratio Reward Schedule Free Lunch Epic Meaning
    18. 18. Status (Level Up)AchievementChain SequenceGame Mechanics
    19. 19. The community that plays5.together stays together #gamification #WELDology
    20. 20. www.SummitBechtelReserve.org
    21. 21. 10,600 acres70,000 NPS acres next door 2013 National Jamboree 2017 National Jamboree 2019 World Jamboree High Adventure BaseLeadership Training Center Amphitheater World-Class Action SportsSummit Bechtel Reserve
    22. 22. Guys & Girls Active Life Causes Gear Tunes
    23. 23. Play Music Explore OutdoorsFeel Empowered Buy GearShare Friendship Take ActionPlay Games Explore ServiceFeel Fit Buy Threads ShareAchievement Lead ActionPlay A Role ExploreEnvironment Feel ChangeShare Anything That Matters
    24. 24. Game Mechanics Avoidance Behavioral Momentum Cascading Information Theory Communal Discovery Leaderboards Chain SequenceFixed Interval Reward ScheduleVariable Ratio Reward Schedule Free Lunch Epic Meaning
    25. 25. FTW!
    26. 26. Reid WilliamsChief Content Officer, WELDreid@weldtheweb.com

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