El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright

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Webinar Travel Innova. "El dinámico mercado de viajes en línea en América Latina". Por Patricia Rasore, Director Latin América - PhoCusWright. Realizado el 23 de setiembre como parte del 1er foro de nuevas tecnologías aplicadas al turismo www.travelinnova.com

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  • Note: First I will introduce the slide layout overall. “U.S. is on the upper left due to high penetration and low growth,
  • El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright

    1. 1. September 23, 2011 travel innova virtual forum, Peru<br />All Travel Markets Move Online:Latin America Included<br />Patricia Rasore<br />Director, Latin America<br />PhoCusWright Inc.<br />
    2. 2. Global Opportunities Matrix<br />U.S.<br />Lower Higher<br />Online Travel Penetration<br />SCAN<br />U.S.<br />CHILE<br />U.K.<br />JAPAN<br />INDIA<br />SING<br />MEXICO<br />BRAZIL<br />SPAIN<br />COL<br />ARG<br />PERU<br />Source: PhoCusWright’s Global Online Travel Overview Second Edition<br />U.S.<br />Europe<br />APAC<br />LATAM<br />Lower Higher<br />Annual Growth Online Sales<br />
    3. 3. The Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings (US$B), Online Growth and Penetration, 2008-2012<br />Source: PhoCusWright's Latin America Online Travel Overview, 2011<br />68.1<br />62.8<br />58.0<br />54.1<br />52.3<br />
    4. 4. Latin America: What’s Now, What’s Next<br />Demand for travel technology solutions accelerates<br />20% smartphone penetration critical mass to be reached by year end <br />Currently, the biggest opportunity in online media is social media<br />Coming soon, biggest opportunity could become flash sales<br />
    5. 5. The Future Is A Real-Time, <br />Connected Marketplace<br />
    6. 6. Thank you!<br />Any questions?<br />prasore@phocuswright.com<br />Twitter @patrasore<br />

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