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El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright
 

El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright

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Webinar Travel Innova. "El dinámico mercado de viajes en línea en América Latina". Por Patricia Rasore, Director Latin América - PhoCusWright. Realizado el 23 de setiembre como parte del 1er foro ...

Webinar Travel Innova. "El dinámico mercado de viajes en línea en América Latina". Por Patricia Rasore, Director Latin América - PhoCusWright. Realizado el 23 de setiembre como parte del 1er foro de nuevas tecnologías aplicadas al turismo www.travelinnova.com

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  • Note: First I will introduce the slide layout overall. “U.S. is on the upper left due to high penetration and low growth,

El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin América - PhoCusWright Presentation Transcript

  • September 23, 2011 travel innova virtual forum, Peru
    All Travel Markets Move Online:Latin America Included
    Patricia Rasore
    Director, Latin America
    PhoCusWright Inc.
  • Global Opportunities Matrix
    U.S.
    Lower Higher
    Online Travel Penetration
    SCAN
    U.S.
    CHILE
    U.K.
    JAPAN
    INDIA
    SING
    MEXICO
    BRAZIL
    SPAIN
    COL
    ARG
    PERU
    Source: PhoCusWright’s Global Online Travel Overview Second Edition
    U.S.
    Europe
    APAC
    LATAM
    Lower Higher
    Annual Growth Online Sales
  • The Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings (US$B), Online Growth and Penetration, 2008-2012
    Source: PhoCusWright's Latin America Online Travel Overview, 2011
    68.1
    62.8
    58.0
    54.1
    52.3
  • Latin America: What’s Now, What’s Next
    Demand for travel technology solutions accelerates
    20% smartphone penetration critical mass to be reached by year end
    Currently, the biggest opportunity in online media is social media
    Coming soon, biggest opportunity could become flash sales
  • The Future Is A Real-Time,
    Connected Marketplace
  • Thank you!
    Any questions?
    prasore@phocuswright.com
    Twitter @patrasore