Tech Enhanced Fund Raising

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Tech Enhanced Fund Raising

  1. 1. Tech-enhanced Fund Raising An overview by Trish Perkins, Executive Director Worlds Touch Technology Solutions for Nonprofits
  2. 3. The Nonprofit Tech Picture <ul><li>In more than 400 social change groups: </li></ul><ul><li>59% report are frustrated or really struggling with technology. </li></ul><ul><li>More funding is not the most important factor in tech satisfaction; staff is. </li></ul>
  3. 4. <ul><li>What do they need? Communications and fund raising tools, they said. </li></ul><ul><li>47% do not have online donations from their web sites. </li></ul><ul><li>Over 50% have inadequate data management– slips of paper, Excel spreadsheets, personal address books to manage contacts/donors/content yet 70% consider it important. </li></ul>
  4. 5. Technology Solutions
  5. 6. Attracting New Donors <ul><li>Web Site </li></ul><ul><li>Content Management Systems </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networking Tools </li></ul><ul><li>RSS– Real Simple Syndication </li></ul>
  6. 7. Keeping track of donors <ul><li>Access database in Microsoft Office </li></ul><ul><li>Free: Organizer’s Database </li></ul><ul><li>Free to small nonprofits: Salesforce </li></ul><ul><li>Exceed!:mid-range </li></ul><ul><li>Raiser’s Edge: Expensive </li></ul><ul><li>Convio-GetActive:Expensive </li></ul>
  7. 8. Communicating with Donors <ul><li>Email newsletters </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul><ul><li>RSS—Real Simple Syndication </li></ul>
  8. 9. Online Fund Raising <ul><li>Donate Now Buttons </li></ul><ul><ul><li>Network for Good </li></ul></ul><ul><ul><li>PayPal </li></ul></ul><ul><li>Donate badges </li></ul><ul><ul><li>Charity Badge </li></ul></ul><ul><ul><li>ChipIn Widget </li></ul></ul><ul><li>Online Auctions </li></ul><ul><ul><li>eBay, cMarket.com, benefitevents.com </li></ul></ul>

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