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Making Social Media Workfor Your Nonprofit<br />An overview <br />by Trish Perkins<br />Nonprofit Technology Consultant<br />
Secretaries…<br />Paper…<br />Dictaton and transcription.<br />Snail mail. <br />It was a simpler world. <br />
Now there’s just too much information. It’s too complex. <br />Isn’t it?<br />
Social Media is…<br />Social media is people using tools (like blogs and video) <br />and sites (like Facebook and Twitter...
Where are you now?<br />The first on your block?<br />Early Adopter?<br />Slow and careful?<br />Resistant?<br />It’s a to...
About me<br />Writer<br />2001—began taking courses in Information Systems. <br />Nepal and India—working in the NGO space...
Before you leap…<br />Web site<br />Online donations<br />Email that complies with federal anti-spam laws<br />A website a...
1. Social media are powered by the Internet.<br />
2. Social media are NOT mass media.<br />
3. Social media are accessible to any organization or anyone with an Internet connection.<br />
4. Social media enable people to connect to each other across space and time.<br />
5. All communications strategies and tools must be driven by the needs and requirements of an audience, NOT the needs of a...
(It’s a conversation.)<br />
Best In-Depth Primer<br />www.wearemedia.org<br />
Best Social Media Guru<br />Beth Kanter<br />www.bethkanter.org<br />
Best 12-Step Guide<br />Red Cross Social Media Handbook<br />http://sites.google.com/site/wharman/social-media-strategy-ha...
1. Get social media savvy yourself first.<br />
2. Get clear about your goals.<br />Use social media to execute your mission. [Your mission statement here.]<br />Goal: To...
3. Start by just listening.<br />“Social media is not about you. It’s about people’s relationships with you.”<br />
From Flickr: Colleen AF Venable<br />
Listening Tools<br />RSS<br />Google Alerts<br />SocialMention<br />Technorati<br />Twitter Search<br />Delicious<br />
4. Engage, invite engagement<br />
Offer your content, invite content<br />Share This<br />Flickr Photos in Creative Commons so people can download them.<br ...
5. Give up control<br />“If you want people to spread your message, you have to trust them. Let go.”<br />
What to do when someone comments:<br />Thank them.<br />Point them to a resource.<br />Ask them a question.<br />
Problem?<br />Offer correct information.<br />Try to solve the problem.<br />Ask them to contact you directly. <br />Here’...
http://www.flickr.com/photos/cambodia4kidsorg/3226367547/<br />
Basic Tools & Sites<br />Let’s see a few…<br />
Blogs<br />
Facebook<br />
Twitter<br />
YouTube/Vimeo<br />Video sharing<br />
Photo Sharing<br />
Best Practice<br />Test everything. <br />
Measure Everything<br />Google Analytics<br />Click-throughs to your web site<br />Donations - Segment by source<br />http...
Start Small<br />Pick out one channel and get your feet wet (find one that won’t take much time and relates to your org’s ...
Have fun!<br />…and thanks for coming!<br />
Credits<br />Blind Stenographer using dictaphone, Library of Congress collection, Flickr.com<br />Shattered glass, Julian ...
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Making Social Media Work for Your Nonprofit

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Transcript of "Making Social Media Work for Your Nonprofit"

  1. 1. Making Social Media Workfor Your Nonprofit<br />An overview <br />by Trish Perkins<br />Nonprofit Technology Consultant<br />
  2. 2. Secretaries…<br />Paper…<br />Dictaton and transcription.<br />Snail mail. <br />It was a simpler world. <br />
  3. 3. Now there’s just too much information. It’s too complex. <br />Isn’t it?<br />
  4. 4. Social Media is…<br />Social media is people using tools (like blogs and video) <br />and sites (like Facebook and Twitter) to share content and <br />have conversations online. <br />
  5. 5. Where are you now?<br />The first on your block?<br />Early Adopter?<br />Slow and careful?<br />Resistant?<br />It’s a tool of the devil!<br />
  6. 6. About me<br />Writer<br />2001—began taking courses in Information Systems. <br />Nepal and India—working in the NGO space.<br />VISTA<br />FaithAction International House<br />Digital literacy<br />
  7. 7. Before you leap…<br />Web site<br />Online donations<br />Email that complies with federal anti-spam laws<br />A website analytics tool like Google Analytics<br />http://www.nonprofitmarketingblog.com/site/is_your_nonprofit_facebook_page_worth_it_measurements_and_analytics_techniq/<br />
  8. 8. 1. Social media are powered by the Internet.<br />
  9. 9. 2. Social media are NOT mass media.<br />
  10. 10. 3. Social media are accessible to any organization or anyone with an Internet connection.<br />
  11. 11. 4. Social media enable people to connect to each other across space and time.<br />
  12. 12. 5. All communications strategies and tools must be driven by the needs and requirements of an audience, NOT the needs of an organization.<br />http://www.marketingfornonprofits.org/2008/07/primer-on-social-media.html<br />
  13. 13. (It’s a conversation.)<br />
  14. 14. Best In-Depth Primer<br />www.wearemedia.org<br />
  15. 15. Best Social Media Guru<br />Beth Kanter<br />www.bethkanter.org<br />
  16. 16. Best 12-Step Guide<br />Red Cross Social Media Handbook<br />http://sites.google.com/site/wharman/social-media-strategy-handbook<br />
  17. 17. 1. Get social media savvy yourself first.<br />
  18. 18. 2. Get clear about your goals.<br />Use social media to execute your mission. [Your mission statement here.]<br />Goal: To create an empowered online community of [your org name here] supporters.<br />Goal: To listen to supporters and do better.<br />Goal…last and iffiest…to raise money. <br />
  19. 19. 3. Start by just listening.<br />“Social media is not about you. It’s about people’s relationships with you.”<br />
  20. 20. From Flickr: Colleen AF Venable<br />
  21. 21. Listening Tools<br />RSS<br />Google Alerts<br />SocialMention<br />Technorati<br />Twitter Search<br />Delicious<br />
  22. 22. 4. Engage, invite engagement<br />
  23. 23. Offer your content, invite content<br />Share This<br />Flickr Photos in Creative Commons so people can download them.<br />Use videos, upload videos<br />Retweet your content<br />Share Facebook items with friends<br />
  24. 24. 5. Give up control<br />“If you want people to spread your message, you have to trust them. Let go.”<br />
  25. 25. What to do when someone comments:<br />Thank them.<br />Point them to a resource.<br />Ask them a question.<br />
  26. 26. Problem?<br />Offer correct information.<br />Try to solve the problem.<br />Ask them to contact you directly. <br />Here’s what the Air Force does:<br />
  27. 27. http://www.flickr.com/photos/cambodia4kidsorg/3226367547/<br />
  28. 28. Basic Tools & Sites<br />Let’s see a few…<br />
  29. 29. Blogs<br />
  30. 30. Facebook<br />
  31. 31. Twitter<br />
  32. 32. YouTube/Vimeo<br />Video sharing<br />
  33. 33. Photo Sharing<br />
  34. 34. Best Practice<br />Test everything. <br />
  35. 35. Measure Everything<br />Google Analytics<br />Click-throughs to your web site<br />Donations - Segment by source<br />http://www.fundraising123.org/files/Nonprofit911_Nonprofit_Facebook_Page_Worth_It_052510_SLIDES.pdf<br />
  36. 36. Start Small<br />Pick out one channel and get your feet wet (find one that won’t take much time and relates to your org’s goals.)<br />Write down your successes. <br />Write down your challenges. <br />Ask or listen to the people you connect with about what worked and what didn't. <br />Watch other nonprofits and copy and remix for your next project. <br />Rinse, repeat. <br />
  37. 37. Have fun!<br />…and thanks for coming!<br />
  38. 38. Credits<br />Blind Stenographer using dictaphone, Library of Congress collection, Flickr.com<br />Shattered glass, Julian Burgess aka aubergene, flickr.com<br />http://www.fundraising123.org/article/your-nonprofit-facebook-page-worth-it-measurements-and-analytics-techniques<br />What to do with negative comments?<br />http://blog.socialsourcecommons.org/2010/06/im-monitoring-social-media-now-what/<br />Airforce Blog response photo<br />http://www.flickr.com/photos/cambodia4kidsorg/3226367547/<br />
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