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Making Social Media Work for Your Nonprofit
 

Making Social Media Work for Your Nonprofit

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    Making Social Media Work for Your Nonprofit Making Social Media Work for Your Nonprofit Presentation Transcript

    • Making Social Media Workfor Your Nonprofit
      An overview
      by Trish Perkins
      Nonprofit Technology Consultant
    • Secretaries…
      Paper…
      Dictaton and transcription.
      Snail mail.
      It was a simpler world.
    • Now there’s just too much information. It’s too complex.
      Isn’t it?
    • Social Media is…
      Social media is people using tools (like blogs and video)
      and sites (like Facebook and Twitter) to share content and
      have conversations online.
    • Where are you now?
      The first on your block?
      Early Adopter?
      Slow and careful?
      Resistant?
      It’s a tool of the devil!
    • About me
      Writer
      2001—began taking courses in Information Systems.
      Nepal and India—working in the NGO space.
      VISTA
      FaithAction International House
      Digital literacy
    • Before you leap…
      Web site
      Online donations
      Email that complies with federal anti-spam laws
      A website analytics tool like Google Analytics
      http://www.nonprofitmarketingblog.com/site/is_your_nonprofit_facebook_page_worth_it_measurements_and_analytics_techniq/
    • 1. Social media are powered by the Internet.
    • 2. Social media are NOT mass media.
    • 3. Social media are accessible to any organization or anyone with an Internet connection.
    • 4. Social media enable people to connect to each other across space and time.
    • 5. All communications strategies and tools must be driven by the needs and requirements of an audience, NOT the needs of an organization.
      http://www.marketingfornonprofits.org/2008/07/primer-on-social-media.html
    • (It’s a conversation.)
    • Best In-Depth Primer
      www.wearemedia.org
    • Best Social Media Guru
      Beth Kanter
      www.bethkanter.org
    • Best 12-Step Guide
      Red Cross Social Media Handbook
      http://sites.google.com/site/wharman/social-media-strategy-handbook
    • 1. Get social media savvy yourself first.
    • 2. Get clear about your goals.
      Use social media to execute your mission. [Your mission statement here.]
      Goal: To create an empowered online community of [your org name here] supporters.
      Goal: To listen to supporters and do better.
      Goal…last and iffiest…to raise money.
    • 3. Start by just listening.
      “Social media is not about you. It’s about people’s relationships with you.”
    • From Flickr: Colleen AF Venable
    • Listening Tools
      RSS
      Google Alerts
      SocialMention
      Technorati
      Twitter Search
      Delicious
    • 4. Engage, invite engagement
    • Offer your content, invite content
      Share This
      Flickr Photos in Creative Commons so people can download them.
      Use videos, upload videos
      Retweet your content
      Share Facebook items with friends
    • 5. Give up control
      “If you want people to spread your message, you have to trust them. Let go.”
    • What to do when someone comments:
      Thank them.
      Point them to a resource.
      Ask them a question.
    • Problem?
      Offer correct information.
      Try to solve the problem.
      Ask them to contact you directly.
      Here’s what the Air Force does:
    • http://www.flickr.com/photos/cambodia4kidsorg/3226367547/
    • Basic Tools & Sites
      Let’s see a few…
    • Blogs
    • Facebook
    • Twitter
    • YouTube/Vimeo
      Video sharing
    • Photo Sharing
    • Best Practice
      Test everything.
    • Measure Everything
      Google Analytics
      Click-throughs to your web site
      Donations - Segment by source
      http://www.fundraising123.org/files/Nonprofit911_Nonprofit_Facebook_Page_Worth_It_052510_SLIDES.pdf
    • Start Small
      Pick out one channel and get your feet wet (find one that won’t take much time and relates to your org’s goals.)
      Write down your successes.
      Write down your challenges.
      Ask or listen to the people you connect with about what worked and what didn't.
      Watch other nonprofits and copy and remix for your next project.
      Rinse, repeat.
    • Have fun!
      …and thanks for coming!
    • Credits
      Blind Stenographer using dictaphone, Library of Congress collection, Flickr.com
      Shattered glass, Julian Burgess aka aubergene, flickr.com
      http://www.fundraising123.org/article/your-nonprofit-facebook-page-worth-it-measurements-and-analytics-techniques
      What to do with negative comments?
      http://blog.socialsourcecommons.org/2010/06/im-monitoring-social-media-now-what/
      Airforce Blog response photo
      http://www.flickr.com/photos/cambodia4kidsorg/3226367547/