Homegrown videos for nonprofits
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Homegrown videos for nonprofits

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Video should be cheap, easy to do and quick to produce. We in the nonprofit world are uniquely suited to getting on this bandwagon.

Video should be cheap, easy to do and quick to produce. We in the nonprofit world are uniquely suited to getting on this bandwagon.

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    Homegrown videos for nonprofits Homegrown videos for nonprofits Presentation Transcript

    • Homegrown Videos for Nonprofits
      Do it yourself for fun and profit!
    • Who’s Trish?
      Affordable nonprofit technology consultant
      Trainer—Google, Salesforce, Office, Video, Social Networks
      Movies without Borders: Video for immigrant stories
    • Today’s Plan
      • Telling Your Story
      • What Story?
      • Plan your video
      • The Hardware
      • The Software
      • Share
      • Measure the Impact
    • Goals
      High Google Ranking
      Influence over Conversation/Policy
      Action
    • YouTube: Why Video Matters
      % Users
      Users (M)‏
      Age

      57.1
      All
      19%
      11.0
      <18
      19%
      11.1
      18-34
      22%
      12.3
      35-44
      21%
      11.9
      45-54
      19%
      10.9
      55+
      Gender
      52%
      29.8
      Male
      48%
      27.3
      Female
      In 1 Minute
      20 hours of video are uploaded to YouTube
      #4 Biggest Site in the World
      Bigger than MySpace and Wikipedia
      Source: Alexa
      58 Minutes
      Average time spent on YouTube
      Source: Nielsen//NetRatings (October 2007) - US audience.
    • Your Audience isWatching
    • “Organic” Video
      No need to hire a whole crew.
      Consumer equipment and existing computersare all you need.
      Your videos as a WHOLE, your archives, are the ongoing story—not one single video.
    • Basic Workflow
      Decide on a Topic
      Gather footage
      Edit if needed
      Upload to Web
      Blog it, Twitter it, Spread the Word
    • Tell a Story
      • Above all, tell a story
      • Show it visually
      • Sound is critical
      • Prepare a script and get feedback
    • Ten stories to tell
      Document a Process
      Interview co-workers
      Interview clients
      Interview thought-leaders in the field
      Comment on Issues
      6. Public Service Announcement
      Promote an Event
      Build Community
      9. Show passionate truth
      10. Take viewers inside your work.
    • Advice from FlipVideo
    • The Hardware
    • The Camera We Love
      http://www.theflip.com/
    • 2 for the price of 1
    • Late, breaking news!
    • Sound
    • Tripod
    • To the Internet to see:
      Shooting Tips from Flip
    • The Software
    • Free Editing Software
      -Free
      -Simple to Learn
      Windows XP and Vista
      Windows Movie Maker
    • Free Editing Software
      -Free
      -Simple to Learn
      -Converts Everything
      Apple
      iMovie
    • Audio Editing
      Open Source, Free Audio Editing How-to Manual
      http://audacity.sourceforge.net/manual-1.2/tutorials.html
    • Audio
      Creative Commons Music
      • http://ccmixter.org
      • www.freeplaymusic.com 
      • http://podsafeaudio.com/jamroom/index.php?t=browse_genre&g=audio
      Creative Commons Sound Effects
      • http://www.partnersinrhyme.com/pir/PIRsfx.shtml
      • More: http://www.pacdv.com/sounds/index.html
      • http://www.findsounds.com/
    • Share
      Distribute your videos far and wide
    • Where do my videos go?
      • Blogs, website.
      • Burn DVDs to pass around.
      • Make available for creators to use.
      • Make available for Media to use.
      • Vimeo
      • YouTube
    • The YouTube Nonprofit Program
      Organizations must be nonprofits based in US, UK, Canada, or Australia
      Increased branding capabilities
      • HTML channel banner
      • Branded side column image
      Ability to add Call to Action overlay and externally linkable annotations
      More info: http://www.youtube.com/nonprofits
    • YouTube Channel
      Visit: http://www.youtube.com/vatican
    • Nonprofit Video Awards
    • To the internet
      To check out Trish’s Vimeo Channel
    • Mom says: SHARE!
      Let people download your videos and use them through Creative Commons Licenses.
      creativecommons.com
      Put your videos everywhere:
      www.tubemogul.com
      It’s good to also link to Quicktime so it’s easy to download.
      www.squared5.com/
    • Build community to spread impact
      Talking to people is how we get things done- the same is true online.
      Comment on other people's videos that you truly find interesting.
      Link to people or groups you like.
    • Be the Place Where People Hang Out
      Allow people to comment, even if they disagree with your message. Create real dialog.
      Respond to everything.
      Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/
      Get others to give you video since you're the place that will get attention.
    • Baby Steps
      Take your time.
      A journey of a thousand milesstarts with one video.
      Update often.
      Tiny pieces loosely joined.
    • Measure Impact
    • Metrics
      ____Subscribers
      ____Visits
      ____Page views
      ____Links and referrals
      ____Comments
      ____Content contributed by the community
      (i.e. videos)
      ____New donors, or members
      ____Donations
      ____Press
      ____Relationships
    • Tools to Measure Impact
      Google Analytics
      http://www.google.com/analytics/
      Site Meter
      http://www.sitemeter.com/
      Twitter Search
      http://search.twitter.com/
      PostRank
      http://www.postrank.com/
      WhosTalkin
      http://www.whostalkin.com/
      Social Mention
      http://www.socialmention.com/
      Technorati
      http://technorati.com/
    • On their shoulders…
      Blogging and Storytelling from Britt Bravo
      http://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267
      Video Creation and Sharing from Jay Dedman & RyanneHodson
      https://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7
      Beyond Viral Video
      http://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536
    • Contact Us
      handycapabletrish@gmail.com
      (336) 457-0400
      Facebook & everywhere: travelertrish
    • Photo Credits
      • Audience in 3D Glasses - Diamond Geyser
      • Orange-hatted guy - Wesley Fryer
      • All others – Jean-Francois Llorens or Trish PerkinsAll photographs licensed under Creative Commons