Travel Industry Innovator of the Year Award: Orlando/Orange Country Convention and Visitors Bureau, Danielle Courtenay

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Travel Industry Innovator of the Year Award …

Travel Industry Innovator of the Year Award
Orlando/Orange County Convention and Visitors Bureau
Danielle Courtenay presents the "67 Days of Smiles" Campaign

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  • I really enjoyed this presentation. The Orlando/Orange County CVB showed incredible
    creativity in their '67 Days of Smiles' Campaign. Great use of social media.
    Felicia Fairchild
    Exec. Dir. Saugatuck-Douglas CVB
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Transcript

  • 1. Orlando/Orange County Convention & Visitors Bureau, Inc. Bureau Inc Danielle Courtenay APR Courtenay, Chief Marketing Officer
  • 2. Engaging Consumers
  • 3. Global Search
  • 4. 67 Days of Smiles Bootcamp
  • 5. Kyle Post & Stacey Doornbos
  • 6. Social Media
  • 7. 67 Days of Smiles • 10,632 – Total Facebook Fans • 4,222 – Total Twitter Followers • 28 345 – You Tube Video Views 28,345 • 80,000 – Blog Hits • 919 – Media Hits
  • 8. Lessons Learned • Ask and you may be surprised at what you receive. • Content is definitely king in the social media world. • Content lives on forever. • Be patient.
  • 9. Part II STAY TUNED!