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Online Consumer Behaviors, Patterns and Trends Research Panel: Bill Tancer
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Online Consumer Behaviors, Patterns and Trends Research Panel: Bill Tancer

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Understand every aspect of how internet, online, mobile and social media technologies and marketing strategies are affecting your consumer. Make sense of the latest international trends, ...

Understand every aspect of how internet, online, mobile and social media technologies and marketing strategies are affecting your consumer. Make sense of the latest international trends, psychographics, demographics, online customer satisfaction drivers and click stream traffic trends. This general session will include a riveting overview of research case studies and custom reports from the some of the most accomplished speakers in the industry.

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  • Bill Tancers presentation was really interesting and packed with very useful information. Felicia Fairchild, Exec. Dir. Saugatuck-Douglas Convention & Visitors Bureau
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Online Consumer Behaviors, Patterns and Trends Research Panel: Bill Tancer Online Consumer Behaviors, Patterns and Trends Research Panel: Bill Tancer Presentation Transcript

  • TravelCom Dallas Online Consumer Behaviors, Patterns and Trends March 2010 Bill Tancer GM, Global Research Experian © 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.
  • About Experian Hitwise 25 Million Internet Users (Worldwide) 10 Million Internet Users (U S ) (U.S.) Data on Over One Million Websites Ontology of 174 Industry Categories gy y g Over 5 Million Search Terms Updated Weekly Rankings and Clickstream Available Monthly, Weekly and Daily © 2010 Experian Information Solutions, Inc. All rights reserved. 2009 22 2
  • Experian Hitwise and the Travel Category Visits to the U.S. Online Travel Category Down 14.3% (February 2009 versus February 2010) © 2010 Experian Information Solutions, Inc. All rights reserved. 3
  • Change In Traffic To Travel Sub-Categories Transport Sites Had The Largest Drop Year Over Year Agencies (1,708 sites) - Travel agencies and businesses that provide planning services for travel. Cruises (375 sites) - Cruise ship operators or websites that provide cruise information. Destinations & Accommodation (8,163 sites) - Travel sites including resorts, tourist locations, hotels, and amusement parks. Maps (299 sites) - Includes maps, resources, and route planners. d t l Transport (1,384 sites) - Businesses that supply transportation-related services to individuals for business and vacation travel, including airlines, rental cars, and public airlines cars transportation. © 2010 Experian Information Solutions, Inc. All rights reserved. 4
  • Industries Driving Traffic To The Travel Industry Traffic From Search Engines Increased In 2010 Search continues t dominate as a traffic source for the S h ti to d i t t ffi f th Travel Category at 39.05% While email marketing is declining (-21%) Social Networking is showing healthy g g g y growth ((58%) ) © 2010 Experian Information Solutions, Inc. All rights reserved. 5
  • Twitter and the Travel Category Twitter.com was responsible for .042% of traffic to the Travel Category in February 2010. © 2010 Experian Information Solutions, Inc. All rights reserved. 6
  • Terms Driving Traffic To The Travel Industry © 2010 Experian Information Solutions, Inc. All rights reserved. 7
  • Charting Search Term Share To Travel Industry Terms Including “cheap” Accounted For More Traffic cheap © 2010 Experian Information Solutions, Inc. All rights reserved. 8
  • Online Budget Traveler Persona Uses travel metasearch Will consult with to find best deal on TripAdvisor when airfare choosing hotel Brand-loyal for hotels a d oya o ote s More likely to book travel separately then to visit and airline choices preferring Starwood, major OTA to book all elements Hyatt, major airlines, Jetblue and Southwest Reads online travel More likely to section of the New York comparison shop for the p p Times best price on airfare and hotels © 2010 Experian Information Solutions, Inc. All rights reserved. 9
  • Bill Tancer GM, Global Research, Experian www.ilovedata.com www ilovedata com bill.tancer@hitwise.com © 2010 Experian Information Solutions, Inc. All rights reserved. 10