Mobile Media Session: Tony Nethercutt

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This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.

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Mobile Media Session: Tony Nethercutt

  1. 1. AdMob at TravelCom 2010 AdMob, Inc. Confidential & Proprietary
  2. 2. Reach your Audience in our Network of Top Sites & Apps Sample Premium Sites: 54.9% Reach of US Mobile Web Users Entertainment News & Weather 2010 AdMob, Inc. Confidential & Proprietary
  3. 3. Mobile Internet Reach M bil I t Mobile Internet U t Users (i millions) b B (in illi ) by Brand f D d for December 2009 N ti b 2009, National l Yahoo! 37.7 Google 37.4 AdMob 34.0 49.2 Millennial 28.6 15.2 million Quattro 26.1 Apple devices MSN/Windows Live/Bing 23.2 AOL Media Network 22.4 Data provided by CNN Digital Network 12.3 °Orange bar is AdMob data 2010 AdMob, Inc. Confidential & Proprietary
  4. 4. Why Mobile Advertising • 62.0 Million Mobile Users (US) BAGS FLY FREE on SOUTHWEST • Mobile Web Audience 1/3 the size of the PC Web • Research shows strong brand g recall • CTRs can be 5x PC internet 2010 AdMob, Inc. Confidential & Proprietary
  5. 5. Mobile Web Strategy AND Mobile App Strategy 2010 AdMob, Inc. Confidential & Proprietary
  6. 6. Mobile Ads and Tactics 2010 AdMob, Inc. Confidential & Proprietary
  7. 7. Brand & Performance Ad Units on WAP BAGS FLY FREE on SOUTHWEST BAGS FLY FREE on SOUTHWEST BAGS FLY FREE on SOUTHWEST 2010 AdMob, Inc. Confidential & Proprietary
  8. 8. Brand & Performance Ad Units: iPhone State of Play – WatchWatch Video State of Play – Video 2010 AdMob, Inc. Confidential & Proprietary
  9. 9. Mobile Advertising Works…banner vs. banner! Mobile vs. Online: November 2007 – December 2009 +275% +333% % 16% 15% +600% 14% 14% +500% % +450% +300% 12% 12% 10% 10% 9% 9% Mobile Norms 8% Online Norms 6% 6% 4% 3% 3% 2% 2% 2% 2% 0% Unaided Aided Ad Message Brand Purchase Awareness Awareness Awareness Association Favorability Intent Data provided by 2010 AdMob, Inc. Confidential & Proprietary
  10. 10. Ad Campaign Strategies …branded or informational Landing Page …call …app download app …play video …take a Survey take …capture Opt-In Information …download a P d l d Promotional Ri t ti l Ringtone, Wallpaper, or Game …purchase 2010 AdMob, Inc. Confidential & Proprietary
  11. 11. Creative Examples 2010 AdMob, Inc. Confidential & Proprietary
  12. 12. Mobile Web Site and Iphone App Install Page 2010 AdMob, Inc. Confidential & Proprietary
  13. 13. Click to Play Video 2010 AdMob, Inc. Confidential & Proprietary
  14. 14. Travel Creative Examples 2010 AdMob, Inc. Confidential & Proprietary
  15. 15. Travel Creative Examples; iPhone text ad 2009 AdMob, Inc. Confidential & Proprietary
  16. 16. iPhone banner ad State of Play – Watch Video 2010 AdMob, Inc. Confidential & Proprietary
  17. 17. Mobile Creative 2009 AdMob, Inc. Confidential & Proprietary
  18. 18. Mobile Creative 2009 AdMob, Inc. Confidential & Proprietary
  19. 19. Mobile Creative 2009 AdMob, Inc. Confidential & Proprietary
  20. 20. Mobile Creative The image part with relationship ID rId4 was not found in the file. 2009 AdMob, Inc. Confidential & Proprietary
  21. 21. Mobile Creative 2009 AdMob, Inc. Confidential & Proprietary
  22. 22. Why Mobile Advertising • 62.0 Million Mobile Users (US) BAGS FLY FREE on SOUTHWEST • Mobile Web Audience 1/3 the size of the PC Web • Research shows strong brand g recall • CTRs can be 5x PC internet 2010 AdMob, Inc. Confidential & Proprietary

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