By 2016, advertisers will spend $77 billion marketing online.        (Forrester Interactive Marketing Forecast, August 201...
Why work with travel bloggers?                                                                                            ...
Think of the blogger, not just the blog. Bloggers are the talent - experts,writers, photographers, videographers, speakers...
Blog teams - Ogilvy PR, Mexico and 24 bloggersFor more information about Solo Traveler contact Janice Waugh at info@solotr...
Speakers - Beth Whitman of Wanderlust & Lipstick and Briggs & Riley                                                       ...
Spokesperson - Jeff Jung of Career Break Secrets & gAdventures           As seen in...                                    ...
Photography - Ken Kaminesky and the Jordan Tourism Board                                                                  ...
Video - Cailin O’Neil of Travel Yourself, Diamond PR       and Puerto Rico                                                ...
Enter new markets - mass tourism growing at 4% - adventure     tourism at 17%. (ATTA)                                     ...
Email marketing and list development - the glue that holds it all together                                                ...
Bloggers - not just blogs.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
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Working With Travel Bloggers - Janice Waugh Solo Traveler

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Working With Travel Bloggers - Janice Waugh Solo Traveler

  1. 1. By 2016, advertisers will spend $77 billion marketing online. (Forrester Interactive Marketing Forecast, August 2011) That’s the equivalent of all television spending today.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  2. 2. Why work with travel bloggers? Trust Respect RelationshipsFor more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  3. 3. Think of the blogger, not just the blog. Bloggers are the talent - experts,writers, photographers, videographers, speakers and spokespeople.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  4. 4. Blog teams - Ogilvy PR, Mexico and 24 bloggersFor more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  5. 5. Speakers - Beth Whitman of Wanderlust & Lipstick and Briggs & Riley Win Win WinFor more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  6. 6. Spokesperson - Jeff Jung of Career Break Secrets & gAdventures As seen in... 40 interviews in print, on radio, television and online in one week.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  7. 7. Photography - Ken Kaminesky and the Jordan Tourism Board Professional photos plus added value of blog.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  8. 8. Video - Cailin O’Neil of Travel Yourself, Diamond PR and Puerto Rico Video plus added value of blog.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  9. 9. Enter new markets - mass tourism growing at 4% - adventure tourism at 17%. (ATTA) Tap a new a niche. thePlanetD, sponsored by American Express travel card.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  10. 10. Email marketing and list development - the glue that holds it all together Email list generation is the challenge.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com
  11. 11. Bloggers - not just blogs.For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

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