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Module 2
 

Module 2

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    Module 2 Module 2 Presentation Transcript

    • Adapting Your Message to Your AudienceModule 2, Locker/Kaczmarek’s Business Communication
    • Emphasizing the importance ofaudience, marketers frequently say, “The customer is in control.” Towhat extent do you feel in control as a customer, a student, a citizen? What actions could you take to increase your control?
    • Why do internal audiences,especially your boss, sometimes feel more important than primary audiences outside your organization?
    • What are your options if your boss’scriteria for a document are differentthan those of the primary audience?
    • AudienceEverything (yes everything) dependson the way your audience perceives you message. Clear? Compelling?
    • Primary AudienceThe people or person you would like to take action.
    • Secondary AudienceThese are the people watching,keeping records, evaluating, etc.
    • Initial AudienceRoutes the message to the correct recipient.
    • GatekeeperBasically, a filter. Evaluates messages.Works to make the primary audience more efficient.
    • Watch Dog AudiencePolitical, social, economic, or legal interests or concerns.
    • Discourse CommunityDetermine conventions within adiscipline, industry, process, etc.
    • Organizational Culture Values, attitudes, philosophies, and conventions within a given organization.Sometimes conflicts with the conventions of the larger discourse community.
    • Empathy The ability to experience orunderstand the emotions of another person or audience.
    • What do you know/assume about your audience? (inventory)How can you learn more about your audience?Which of those facts/assumptions are relevant to your message?
    • Thank you.