BaseCamp - Poland

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BaseCamp - Poland

  1. 1. BaseCamp - PolandBy: Zach Martel Tyler RathwellFor: Lindsey Fair
  2. 2. Table of Contents Introduction  Competitive Analysis Overview of Client  Service Plan Overview of Country  Distribution PESTLE Analysis – Info  Advertising & Promotion Graphic Strategy Target Market Analysis  SWOT Analysis Market Entry  Conclusion
  3. 3. Introduction Poland is currently a developed country with minimal risk of war or natural disaster. In today’s society it will be in the best interest of Basecamp International to set up an online application forum for Polish post-secondary students. Have a Basecamp International representative visit each of the post-secondary institutions throughout Poland twice a year to educate and recruit meaningful potential volunteers. High school and Polish churches will be secondary targets of this representative when possible.
  4. 4. Basecamp International Volunteer Organization  Dedicated to ensuring that a positive difference is made by each + every volunteer experience  Helps to adequately prepare volunteer for placement Enters suffering countries to do a needs assessment  Discovers issues + volunteer opportunities  Gathers specific info regarding skills + experience necessary to complete work  Finds current projects in need of volunteer experience Matches appropriate volunteers to placement opportunities  Provides accommodations throughout Internships also available working closely with government + non government organizations, international development organizations + local groups
  5. 5. Overview of Country - Poland 38 million people Rapidly developing country 6th most attractive country Boarders: Lithuania, Belarus, Ukraine, Slovakia, Czech Rep., Germany President: Bronislaw Komorowski Capital: Poznan National Sport: Soccer
  6. 6. Pestle Analysis
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
  8. 8. Target Market
  9. 9. Market Entry & Diversification Poland has numerous world-class post-secondary institutions Due to the size of Poland it is not unrealistic to have one representative to travel throughout the country and possibly neighboring European countries in search if recruits Primary target market is post-secondary students/young adults.
  10. 10. Polish Universities• Academy of Economics,• Wroclaw Adam Mickiewicz University • University Nicolaus Copernicus• American Academy of English • University Pedagogical College of Science, • University of Krakow• Warsaw Cracow University of Technology • Politechnika Poznanska• Franco-Polish School of New • Politechnika Szczeciñska Information and Communication Technologies • Silesian Technical University• Gdansk Medical Academy • Stanislaw Staszic University of• Gdansk Technical University Mining And Metallurgy• Gdynia Maritime Academy • Uniwersytetu Gdanskiego• Jagiellonian University • Warsaw School of Economics• Katolicki Uniwersytet Lubelski (KUL)• Lodz Technical University • Warsaw University• Maria Curie-Sklodowska • Warsaw University of Technology • Wroclaw Technical University
  11. 11. Competitive Analysis
  12. 12. Global Competitor – Red CrossInternational Committee of International Federation of Red Cross Red Cross Founded 1863  Founded 1919 Nobel Peace Prize; ‘17, ‘44,  187 societies in movement ’63  Leads + organizes relief 25 member committee assistance to large scale Protect life and dignity of National Red Cross international and internal armed conflicts  Nearly every country  Emergency healthcare
  13. 13. Indirect CompetitorsUnited Nations  sustainable development,  environment and refugees protection,  Global Vollunteers  Care for children  disaster relief,  Teach english  counter terrorism,  Assist with health care  disarmament and non-proliferation,  promoting democracy, human rights, gender equality and the advancement of women,  governance,  economic and social development  international health and more…
  14. 14. Service Plan Attract target market  Focus on helping others  Making a positive difference  Maximize your contribution Market Considerations  Social trends  Government Policies Competitive Advantage  Matching volunteers to appropriate placement opportunities  Gathers personal information and past work experience  Guided step-by-step placements registration  Personal education sessions by representative  Accommodation assistance  Preparation of necessary ground work  Pre-departure Orientation Materials  Fundraising Support  Language Training
  15. 15. Distribution Basecamp International will be using a personal interaction distribution strategy and recruiting and connecting with potential volunteers through internet distribution channels. Hiring a representative to hold personal education sessions at the post-secondary educations across Poland creating awareness Creating an online website to educate and recruit volunteers in Poland also allowing the public to contact the representative
  16. 16. Advertising and Promotion Where  Social media When  24/7 Challenges  Understanding attitudes, behavior, beliefs  Operating under policies under law  political future Why ad plan differs due to global marketplace  Polish use social media for business over celebrity  Many social mediums in-country that dominate market  Small economy – large growth potential
  17. 17. SWOT - Analysis STRENGTHS  Weaknesses  emerging economy  Patriotic  internet influence  Flooding increasing  pollution  Natural Resources Opportunities  Threats  Digital communication  Flooding  Technology use increase  EU dependence  Social media (in-country)  Patriotism
  18. 18. Conclusion
  19. 19. Recommendations In conclusion we recommend that Basecamp International focuses its efforts on recruiting volunteers from the large amount of post- secondary intuitions in Poland. From such a developed country it is certain that the population is more likely to have the means of accommodating the funds necessary for projects such as BaseCamp International placements. Poland is a very technologically dependent country which is why we think it best to enter the marker through word of mouth and internet mediums.
  20. 20. References Burcher, N. (2011). Facebook Usage Figure By Country – July 2008 to July 2011.  http://www.un.org/esa/agenda21/natlinfo/countr/poland/index.htm Personal Thoughts on the Evolution of Media and Advertising. Retrieved from http://www.nickburcher.com  http://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movement CIA. (January 09, 2012). Russia. CIA, The World Fact Book. Retrieved from www.cia.gov  http://www.polishguide2012.pl/en/tourist-guide/description CIA. (January 11, 2012). Poland. CIA, The World Fact Book. Retrieved from www.cia.gov  http://www.polishguide2012.pl/en/warszawa/tourist-guide CIA. (January 17, 2012). China. CIA, The World Fact Book. Retrieved from  http://www.polishguide2012.pl/en/tourist-guide/info/wifi www.cia.gov  http://www.basecampcenters.com/sites/bc-volunteer- CIA. (January 19, 2012). Canada. CIA, The World Fact Book. Retrieved from abroad/index1.cfm?pagename=Home&category=37&page=627 www.cia.gov Heritage. (2012. January). Graph the Data: Freedom From Corruption. Retrieved from www.hertiage.org n.a. (2012, January). 2012 Big Mac Index. The Economist. Retrieved from http://bigmacindex.org/2012-big-mac-index.html n.a. (2012, Feb). Monthly Averages – Temperature. Retrieved from http://www.weather.com Puzyna, S. (n.d.). State of the Republic of Poland. Retrieved from www.eroparl.europa.eu World Stats, Internet. (2012). Poland: Internet Usage Stats and Market Report. Retrieved from http://www.internetworldstats.com/eu/pl.htm

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