Table of Contents Introduction Competitive Analysis Overview of Client Service Plan Overview of Country Distribution PESTLE Analysis – Info Advertising & Promotion Graphic Strategy Target Market Analysis SWOT Analysis Market Entry Conclusion
Introduction Poland is currently a developed country with minimal risk of war or natural disaster. In today’s society it will be in the best interest of Basecamp International to set up an online application forum for Polish post-secondary students. Have a Basecamp International representative visit each of the post-secondary institutions throughout Poland twice a year to educate and recruit meaningful potential volunteers. High school and Polish churches will be secondary targets of this representative when possible.
Basecamp International Volunteer Organization Dedicated to ensuring that a positive difference is made by each + every volunteer experience Helps to adequately prepare volunteer for placement Enters suffering countries to do a needs assessment Discovers issues + volunteer opportunities Gathers specific info regarding skills + experience necessary to complete work Finds current projects in need of volunteer experience Matches appropriate volunteers to placement opportunities Provides accommodations throughout Internships also available working closely with government + non government organizations, international development organizations + local groups
Overview of Country - Poland 38 million people Rapidly developing country 6th most attractive country Boarders: Lithuania, Belarus, Ukraine, Slovakia, Czech Rep., Germany President: Bronislaw Komorowski Capital: Poznan National Sport: Soccer
Market Entry & Diversification Poland has numerous world-class post-secondary institutions Due to the size of Poland it is not unrealistic to have one representative to travel throughout the country and possibly neighboring European countries in search if recruits Primary target market is post-secondary students/young adults.
Polish Universities• Academy of Economics,• Wroclaw Adam Mickiewicz University • University Nicolaus Copernicus• American Academy of English • University Pedagogical College of Science, • University of Krakow• Warsaw Cracow University of Technology • Politechnika Poznanska• Franco-Polish School of New • Politechnika Szczeciñska Information and Communication Technologies • Silesian Technical University• Gdansk Medical Academy • Stanislaw Staszic University of• Gdansk Technical University Mining And Metallurgy• Gdynia Maritime Academy • Uniwersytetu Gdanskiego• Jagiellonian University • Warsaw School of Economics• Katolicki Uniwersytet Lubelski (KUL)• Lodz Technical University • Warsaw University• Maria Curie-Sklodowska • Warsaw University of Technology • Wroclaw Technical University
Global Competitor – Red CrossInternational Committee of International Federation of Red Cross Red Cross Founded 1863 Founded 1919 Nobel Peace Prize; ‘17, ‘44, 187 societies in movement ’63 Leads + organizes relief 25 member committee assistance to large scale Protect life and dignity of National Red Cross international and internal armed conflicts Nearly every country Emergency healthcare
Indirect CompetitorsUnited Nations sustainable development, environment and refugees protection, Global Vollunteers Care for children disaster relief, Teach english counter terrorism, Assist with health care disarmament and non-proliferation, promoting democracy, human rights, gender equality and the advancement of women, governance, economic and social development international health and more…
Service Plan Attract target market Focus on helping others Making a positive difference Maximize your contribution Market Considerations Social trends Government Policies Competitive Advantage Matching volunteers to appropriate placement opportunities Gathers personal information and past work experience Guided step-by-step placements registration Personal education sessions by representative Accommodation assistance Preparation of necessary ground work Pre-departure Orientation Materials Fundraising Support Language Training
Distribution Basecamp International will be using a personal interaction distribution strategy and recruiting and connecting with potential volunteers through internet distribution channels. Hiring a representative to hold personal education sessions at the post-secondary educations across Poland creating awareness Creating an online website to educate and recruit volunteers in Poland also allowing the public to contact the representative
Advertising and Promotion Where Social media When 24/7 Challenges Understanding attitudes, behavior, beliefs Operating under policies under law political future Why ad plan differs due to global marketplace Polish use social media for business over celebrity Many social mediums in-country that dominate market Small economy – large growth potential
SWOT - Analysis STRENGTHS Weaknesses emerging economy Patriotic internet influence Flooding increasing pollution Natural Resources Opportunities Threats Digital communication Flooding Technology use increase EU dependence Social media (in-country) Patriotism
Recommendations In conclusion we recommend that Basecamp International focuses its efforts on recruiting volunteers from the large amount of post- secondary intuitions in Poland. From such a developed country it is certain that the population is more likely to have the means of accommodating the funds necessary for projects such as BaseCamp International placements. Poland is a very technologically dependent country which is why we think it best to enter the marker through word of mouth and internet mediums.
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