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Social Recruiting

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  • 1. Social Recruiting Post openings Follow Influential pools (career centers etc) Goals Promote recruiting events X Number of followers per week X Number of Brand mentions Name? Twitter Ratio fans to fans who left Implementation Metrics Mentions and retweets Google + Integrated Strategy Ratio new followers to unfollows Training Guides Twitter Placements Marketing Glosary Branding in Sobiz Foursquare Microsoft Retail Stores Social Recruiting Showcase Employee Testimonies (> 30 Seconds) Recruitment Showcase "store experiece" Listen. Understand what is being said and who is saying it Answer difficult questions (i.e) I love APPLE why should I work there? Goals Channels Overall Goals Youtube Channel Conduct Market research for future store openings Own Content such as this What is the lifetime $value of a Social Candidate? SCLV= CLV (Candidate lifetime value)+ Placements Word of Mouth + Candidate Support Savings + Product Revenue from crowd sourced ideas Recruit Authentic Tech Bloggers X Number of views Metrics Use facebook as a recruiting tool Goals Branched out X Number of followers per week Facebook X number of fans Metrics X Number of Brand mentions It does not make sense to start a social recruiting campaign outside of the already established Facebook Store Pages Generate Candidate Leads Candidate Segmentation Goals LinkedIn Ideal for leadership positions # Conversions Metrics 2012