Sexy times with A/B testing for profit

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An introduction guide to AB Testing for growth hackers. Starts with why we test, how we prove a winner and ultimately how to make more money with better converting sites and applications. It includes rules to live by when AB Testing and as well as examples from sites like http://raygun.io and 37 Signals.

This presentation was for the Wellington Growth Hackers group in New Zealand but is applicable to both technical and non-technical users.

Presentation was for about 30 minutes and presented by John-Daniel Trask.

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Sexy times with A/B testing for profit

  1. SEXYTIMES WITH A/BTESTSHow to put more money in your pocketJohn-DanielTraskMindscape
  2. WHAT DO WE WANT?WHAT DO WE WANT?
  3. WHAT DO WE HAVE?
  4. TYPICAL EXAMPLEWith some ideas
  5. WHERETOTESTBuild a funnel.Find biggest drop offs.Fix them with tests.More bling in your wallet.
  6. WHERETOTEST
  7. 37 SIGNALSTwoTests.
  8. LONG FORM37 Signals37% more signups!
  9. HUMANS37 Signals
  10. RAYGUN.IOOne test.
  11. ORIGINALVERSION
  12. VERSION 1Test 1 - An account in seconds
  13. VERSION 2Test 1 - under 1 minute!
  14. VERSION 3Test 1 - create my account now!
  15. ANDTHE WINNER IS...
  16. SLOTH HAS CALCULATED...Test Visitors Conversions ChangeOriginal / Control 10 1 -Account in seconds 10 4 300% moreUnder 1 minute 10 5 400% moreCreate account now 10 2 100% more
  17. YOU SURE?I have no confidence (those numbers were a trick!)
  18. MATHS IS HARDhttps://developer.amazon.com/sdk/ab-testing/reference/ab-math.html
  19. SLOTH HAS CALCULATED...Original / Control -Account in seconds 125% more signupsUnder 1 minute 100% more signupsCreate account now 62% more signups
  20. YOU SURE SLOTH?96% confident bro! Real numbers!
  21. TOOL OFTHETRADEVisualWebsiteOptimizer.com
  22. RULES ARE FOR LOSERS(and good A/B testers)Test one thing at a time.Always include your hypothesis.Make sure it’s statistically significant.Don’t waste your time building your own system.Test everything.“I like it this way” - prove it’s better buster!Sad rule: If it looks like shit it probably converts better.
  23. JUST DO IT!Take an hour & make some money!
  24. KEEP INTOUCHI like to get around@traskjdjd@mindscape.co.nzQuestions? Lets go A/BTest some beers!

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