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How daily small actions can improve your well-being. A presentation given at the Games For Health conference on May 25th, 2010.

How daily small actions can improve your well-being. A presentation given at the Games For Health conference on May 25th, 2010.

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  • The pursuit of well-being is not on or off.It is not like you are at the gym or you are not.Well-being is every choice.
  • Create epiphanies
  • Supportive, Realistic, Convenient, Conversational, Immediate, Just-in-time Personal.
  • Help people discover that they are already succeeding in many areas.Shape the path to this discovery by using small actions.Deliver these actions through technological disruptions in 15-30 second engagements.Create small victories every day that empower people to create new healthy behaviors.

Transcript

  • 1. Do, Learn, Create
    How daily small actions can improve your well-being.
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 2. Empathy through Ethnography
    Everyone is different. They start in different levels of mindfulness and readiness. They are motivated to use products by different primary experiences and results.
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 3. Who needs the help?
    MYH customers
    Idle
    Or
    Bored
    Excuse
    Maker
    Aware and Achieving
    Enlightened and Discovering
    Me-Time Impoverished
    External Validation Seeker
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 4. Our Framework
    Do
    (what is suggested to me)
    Learn
    (about myself, my support network, my bright spots)
    Create
    (new healthy behaviors)
    Small actions each day to increase mindfulness around choices.
    Increase readiness around areas of well-being to work on.
    Empowered to work on me and help you.
    "The idea is not to give them the answers, but to encourage them to solve their own exercise problems," -- Mary Ganzel, YMCA exercise expert. The Power of Nudge
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 5. What are people motivated by?
    Exploring
    Achieving
    points
    knowledge
    progress
    immersive
    score
    badges
    smart
    story
    content
    levels
    learning
    grind
    GAMES!
    a resource
    confidence
    …the mechanics
    friends
    messaging
    emotion
    winning
    groups
    bonding
    zero-sum
    leaderboards
    storytelling
    political
    status
    reality
    Socializing
    Competing
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 6. Products for everyone
    Exploring for people who like to learn.
    Achieving for people who like to progress.
    Socializing for people who like to bond.
    Competing for people who like to win.
    Our products need a certain percentage of all of these at different times.
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 7. Health Tennis (the wrong customers)
    The “game” works for the aware and achieving.
    To keep playing, you have to think you can win.
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 8. Daily small actions
    Not a new idea
    Rob Friedman - Community Health Advice by Telephone (CHAT) trial. 2007
    Instead of just phone, use email, social network messaging, mobile push.
    Currently in private beta with 1,500 people.
    Daily Challenge Delivered via notification
    Reminders used to drive adherence
    Celebration with points and social feedback
    8
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 9. Validating other systems/experiences
    Mobile applications
    Desktop Applications (Adobe AIR)
    Device integration (pedometers, accelerometers)
    Information applications
  • 10. How do we know it is working?
    Using a validated personal assessment produced by Healthways.
    29 Indicators that provide a predictive Well-being rating for an individual.
    MYH delivering it via an iterative experience to maximize longitudinal data gathering.
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 11. Why well-being?
    Total Life
    Quality
    Increases
    Well-Being
    Improves
    Performance Increases
    Medical Cost Decreases
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 12. Summary
    "Tell me and I'll forget; show me and I may remember; involve me and I'll understand”-- Chinese Proverb
    Empathy through Ethnography
    Products for those that need it
    Small actions = Mindfulness
    Mindfulness increases Readiness
    Readiness empowers Action
    Action creates healthy behaviors
    New healthy behaviors increase well-being
    Interested in Partners
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 13. Resources
    The Power of Nudge (Wall Street Journal)
    Rob Friedman, Ongoing physical activity advice by humans versus computers: the Community Health Advice by Telephone (CHAT) trial.
    The Bartle Test, (Wikipedia) Psychology of MMO players.
    TranstheoreticalModel, (Wikipedia) James Prochaska, ProChange
    Switch: How to change things when change is hard (Amazon)
    Connected: The surprising Power of Social Networks (Amazon)
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com
  • 14. Trapper Markelz
    trapper.markelz@meyouhealth.com
    @trappermarkelz
    http://www.meyouhealth.com
    http://www.trappermarkelz.com
    MeYou Health LLC, is a subsidiary of HealthwaysInc.
    meyouhealth.com