Do, Learn, Create

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How daily small actions can improve your well-being. A presentation given at the Games For Health conference on May 25th, 2010.

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  • The pursuit of well-being is not on or off.It is not like you are at the gym or you are not.Well-being is every choice.
  • Create epiphanies
  • Supportive, Realistic, Convenient, Conversational, Immediate, Just-in-time Personal.
  • Help people discover that they are already succeeding in many areas.Shape the path to this discovery by using small actions.Deliver these actions through technological disruptions in 15-30 second engagements.Create small victories every day that empower people to create new healthy behaviors.
  • Do, Learn, Create

    1. 1. Do, Learn, Create<br />How daily small actions can improve your well-being.<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    2. 2. Empathy through Ethnography<br />Everyone is different. They start in different levels of mindfulness and readiness. They are motivated to use products by different primary experiences and results.<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    3. 3. Who needs the help?<br />MYH customers<br />Idle<br />Or<br />Bored<br />Excuse<br />Maker<br />Aware and Achieving<br />Enlightened and Discovering<br />Me-Time Impoverished<br />External Validation Seeker<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    4. 4. Our Framework<br />Do<br />(what is suggested to me)<br />Learn<br />(about myself, my support network, my bright spots)<br />Create<br />(new healthy behaviors)<br />Small actions each day to increase mindfulness around choices.<br />Increase readiness around areas of well-being to work on.<br />Empowered to work on me and help you.<br />"The idea is not to give them the answers, but to encourage them to solve their own exercise problems," -- Mary Ganzel, YMCA exercise expert. The Power of Nudge<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    5. 5. What are people motivated by?<br />Exploring <br />Achieving<br />points<br />knowledge<br />progress<br />immersive <br />score<br />badges<br />smart<br />story<br />content<br />levels<br />learning<br />grind<br />GAMES!<br />a resource<br />confidence<br />…the mechanics<br />friends<br />messaging<br />emotion<br />winning<br />groups<br />bonding<br />zero-sum<br />leaderboards<br />storytelling<br />political<br />status<br />reality<br />Socializing <br />Competing <br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    6. 6. Products for everyone<br />Exploring for people who like to learn.<br />Achieving for people who like to progress.<br />Socializing for people who like to bond.<br />Competing for people who like to win.<br />Our products need a certain percentage of all of these at different times.<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    7. 7. Health Tennis (the wrong customers)<br />The “game” works for the aware and achieving.<br />To keep playing, you have to think you can win.<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    8. 8. Daily small actions<br />Not a new idea<br />Rob Friedman - Community Health Advice by Telephone (CHAT) trial. 2007<br />Instead of just phone, use email, social network messaging, mobile push.<br />Currently in private beta with 1,500 people.<br />Daily Challenge Delivered via notification<br />Reminders used to drive adherence<br />Celebration with points and social feedback<br />8<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    9. 9. Validating other systems/experiences<br />Mobile applications<br />Desktop Applications (Adobe AIR)<br />Device integration (pedometers, accelerometers)<br />Information applications<br />
    10. 10. How do we know it is working?<br />Using a validated personal assessment produced by Healthways.<br />29 Indicators that provide a predictive Well-being rating for an individual.<br />MYH delivering it via an iterative experience to maximize longitudinal data gathering.<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    11. 11. Why well-being?<br />Total Life<br />Quality<br />Increases<br />Well-Being<br />Improves<br />Performance Increases<br />Medical Cost Decreases<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    12. 12. Summary<br />"Tell me and I'll forget; show me and I may remember; involve me and I'll understand”-- Chinese Proverb<br />Empathy through Ethnography<br />Products for those that need it<br />Small actions = Mindfulness<br />Mindfulness increases Readiness<br />Readiness empowers Action<br />Action creates healthy behaviors<br />New healthy behaviors increase well-being<br />Interested in Partners<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    13. 13. Resources<br />The Power of Nudge (Wall Street Journal)<br />Rob Friedman, Ongoing physical activity advice by humans versus computers: the Community Health Advice by Telephone (CHAT) trial.<br />The Bartle Test, (Wikipedia) Psychology of MMO players.<br />TranstheoreticalModel, (Wikipedia) James Prochaska, ProChange<br />Switch: How to change things when change is hard (Amazon)<br />Connected: The surprising Power of Social Networks (Amazon)<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />
    14. 14. Trapper Markelz<br />trapper.markelz@meyouhealth.com<br />@trappermarkelz<br />http://www.meyouhealth.com<br />http://www.trappermarkelz.com<br />MeYou Health LLC, is a subsidiary of HealthwaysInc.<br />meyouhealth.com<br />

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