Vye 2013 final pitching

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My Presentation in Viet Youth Entrepreneur talks about idea creating website that allow the customers sell or exchange their used book.
This idea is in Top 5 of competition :)

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Vye 2013 final pitching

  1. 1. So do I Where we help you to sell your used book
  2. 2. Habibah Risk Manager Mai Team leader David Mentor Vu Developer Trang General manager Izzah Marketin g manager
  3. 3. Board of Advisor • James Vuong IDG Ventures Viet Nam Huynh Kim Tuoc Facebook Tran Ngoc Thai Son CEO Tiki.vn
  4. 4. Who is our customer? • University student • Age: 18-24 • Take care of saving money for book • Active and easy to approach technology
  5. 5. Customer’s pain • Don’t know how to sell or exchange their used book • Hard to find their desired used book in one second-hand bookshop • Book prices are so expensive these days • Existent online bookshops and other forums and social networks do not fulfill customer’s needs
  6. 6. Solution C2C •Allow the customer post the news (announce that they want to sell their used book) C2B2C •Help the reader (seller) sell their used book through website’s marketing effort
  7. 7. Why should you use our product?
  8. 8. What’s difference? • A large number of book (all kinds of book) • Easy to search their desired book • Perfect customer service
  9. 9. What’s perfect service? • For buyer Free shipping for loyal customer • For seller Return consign fee for the seller when we cannot help them sell their book
  10. 10. Partner • Carriers (giaohangnhanh.vn, FedEx…) • Publishers (Young Publisher, Literature Publisher…) Potential stakes to bet on the Partnership Partner can give Partner can get Resources Human, time, product Money Relationships Strategic partnership Brand equity on the website Reputation Credibility Core competencies Increasing the efficiency of the service Trust from customers Chemistry of Key People Dedication, innovation, responsibility Long-standing relationship Company Vision Increasing profits Expanding the market
  11. 11. Market size Total: Nearly 1,5 million University Student in 2013 2,2 million University Student in 2016 Number of University Student Hanoi HCMC Other
  12. 12. Sales-Marketing Plan Time The 1st 6 months The 2nd 6 months The 3rd 6 months State Preparation for lauching website Lauching website Building Website system MKT mission Building community Get user Get user, push sales Marketing tool - Fanpage (Facebook) with 20.000 fans - Blog - Fanpage - SEO - Event in University - Youtube channel - SEO - Offline event - Promotion Traffic 1.500 – 2.000 visits/day 3.000 – 4.000 visits/day Fee - C2C: Free - C2B2C: $ 1 (average) - C2C: Free - C2B2C: $ 1(average) - C2C: $ 0,15 - C2B2C: $ 1(average) Sales target - C2C: $ 0 - C2B2C: $ 4.500 - C2C: $ 0 - C2B2C: $ 6.000 - C2C: $ 9.000 - C2B2C: $ 10.000
  13. 13. Business model canvas Assumption Value proposition Cheap and convenient Revenue - Posting fee : $ 0,15/book - Consign fee : 1-3 books: $ 0,5 4-10 books: $ 1 11-20 books: $ 2 >20 books: $ 3-4
  14. 14. Year Year 1 Year 2 Year 3 Year 4 Revenues Revenue from C2C $ 0 $25.000 $35.000 $40.000 Revenue from C2B2C $10.500 $35.000 $45.000 $55.000 Total Revenue $ 10.500 $55.000 $80.000 $95.000 Expenses Salaries & Wages $25.000 $30.000 $40.000 $50.000 Marketing $1.000 $2.000 $2.000 $3.000 Product Development $3.000 $3.000 $4.000 $5.000 Outsourced Maufacturing $6.000 $5.000 $3.000 $3.000 Office space & supplies $7.000 $8.000 $8.000 $8.000 Total expenses $42.000 $48.000 $57.000 $69.000 Net Profit ($31.500) ($8.000) $23.000 $26.000
  15. 15. Risk management Major risk Mitigation Strategy Contingency Plan Customer do not want to change their habit (buy used book offline instead of online) Raising our community by social media tool (Facebook) Organizing offline events in some big universities to advertise People can find books for free from libraries Provide books that are not available and limited in the libraries Get some international books Increase number of digital books Expand our market by providing more products and services Become partnership with the digital book’s publishers Sell digital books People prefer new books Educate people to use the used books Do public awareness through marketing communication
  16. 16. Thank you for your attention  So do I

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