- PRESENTS -  1330 Beacon St, Suite 340 Brookline, MA 02446  -  www.transmyt.com Email People Want
What Is TIP Logic™ <ul><li>TIPLogic is a specialized email marketing technology that manages email tip programs and maximi...
In-House Email Works <ul><li>In-house email programs work </li></ul><ul><ul><li>Rated second best form of marketing </li><...
Email Works and Marketers Plan On Doing More Source: Datran Media, January 2008  1330 Beacon St, Suite 340 Brookline, MA 0...
Email Can Be Used for Anything Source: B to B magazine   1330 Beacon St, Suite 340 Brookline, MA 02446  -  www.transmyt.co...
Challenges to Successful In-House Email  <ul><li>Creating email content people want </li></ul><ul><ul><li>Producing useful...
Solution: Email Tips Powered by TIPLogic™ <ul><li>Useful Tips  =  email people want! </li></ul><ul><ul><li>People want con...
Challenges to Maintaining a Tip Email Program <ul><li>As your list grows how to you keep a steady stream of  unique  tips ...
Email Tips + TIPLogic™ <ul><li>Email Tips  give people content that they actually want and need </li></ul><ul><li>TIPLogic...
TIPLogic™: Email Sequencing + Ad Serving <ul><li>Email list server application that allows you to: </li></ul><ul><ul><li>M...
Sample Tips Email Program 1330 Beacon St, Suite 340 Brookline, MA 02446  -  www.transmyt.com 10 617.879.3460 Variable Ad a...
No Wasted Content! TIPLogic™ Email Sequencing, Easy Ad/Offer Serving Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week...
Reporting Dashboard 1330 Beacon St, Suite 340 Brookline, MA 02446  -  www.transmyt.com 12 617.879.3460
Easy Setup and Maintenance <ul><li>Setup </li></ul><ul><ul><li>All tips can be easily created and edited through simple to...
Contact: Jeremy Mays Founder and President   [email_address] 617.879.3460 617.879.3460 1330 Beacon St, Suite 340 Brookline...
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Tip Logic

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Introducing Our New Email Marketing Service TipLogic

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Tip Logic

  1. 1. - PRESENTS - 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com Email People Want
  2. 2. What Is TIP Logic™ <ul><li>TIPLogic is a specialized email marketing technology that manages email tip programs and maximizes the value of expensive content development </li></ul><ul><li>Patent pending </li></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 1 617.879.3460
  3. 3. In-House Email Works <ul><li>In-house email programs work </li></ul><ul><ul><li>Rated second best form of marketing </li></ul></ul>March, 2007 CIMA/William Blair & Company Survey 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 2 617.879.3460
  4. 4. Email Works and Marketers Plan On Doing More Source: Datran Media, January 2008 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 3 617.879.3460
  5. 5. Email Can Be Used for Anything Source: B to B magazine 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 4 617.879.3460
  6. 6. Challenges to Successful In-House Email <ul><li>Creating email content people want </li></ul><ul><ul><li>Producing useful and relevant content that your customers and prospects will want to read </li></ul></ul><ul><li>Content freshness </li></ul><ul><ul><li>Continually coming up with fresh content day after day, week after week or month after month </li></ul></ul><ul><li>Content waste </li></ul><ul><ul><li>Once a piece of content is sent to a list it can never be used again on future subscribers of that list </li></ul></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 5 617.879.3460
  7. 7. Solution: Email Tips Powered by TIPLogic™ <ul><li>Useful Tips = email people want! </li></ul><ul><ul><li>People want content that helps them be successful, happy and healthy in their personal and professional lives </li></ul></ul><ul><li>They want expert tips on: </li></ul><ul><ul><li>Health </li></ul></ul><ul><ul><li>Beauty </li></ul></ul><ul><ul><li>Childcare </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>Hobbies </li></ul></ul><ul><ul><li>Cooking and recipes </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Using your product or technology more effectively </li></ul></ul><ul><ul><li>Anything…there are tips for every industry and interest category under the sun </li></ul></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 6 617.879.3460
  8. 8. Challenges to Maintaining a Tip Email Program <ul><li>As your list grows how to you keep a steady stream of unique tips flowing to your subscribers? </li></ul><ul><li>How do you keep track of who signed up and when so you don’t send a subscriber the same tip twice ? </li></ul><ul><li>How do you make sure all your subscribers receive all the tip content you have invested in creating ? </li></ul><ul><li>Answer: </li></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 7 617.879.3460
  9. 9. Email Tips + TIPLogic™ <ul><li>Email Tips give people content that they actually want and need </li></ul><ul><li>TIPLogic™ is a system that keeps track of who subscribed to receive your email tips and then sequences your content delivery to each subscriber based on when they subscribed </li></ul><ul><li>Together Email Tips and TIPLogic™ create a “Set-it and Forget-It” marketing automation program that maximizes the ROI of your email and content development investments </li></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 8 617.879.3460
  10. 10. TIPLogic™: Email Sequencing + Ad Serving <ul><li>Email list server application that allows you to: </li></ul><ul><ul><li>Manage your tip program’s subscribe and unsubscribe requests </li></ul></ul><ul><ul><li>Keeps track of who signed up and when </li></ul></ul><ul><ul><li>Sends and sequences all your tips to subscribers starting with tip #1 so you never waste any content </li></ul></ul><ul><ul><li>Allows you to easily rotate or change house ads, offers, specials and calls to action through your already created email tips via its internal ad server </li></ul></ul><ul><ul><li>Tracks bounces, open rates, clicks and more </li></ul></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 9 617.879.3460
  11. 11. Sample Tips Email Program 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 10 617.879.3460 Variable Ad and Call To Action real estate managed via easy to use Ad Server
  12. 12. No Wasted Content! TIPLogic™ Email Sequencing, Easy Ad/Offer Serving Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Future Subscribers 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 11 617.879.3460 Tip 2 Tip 1 Tip 4 Tip 2 Tip 5 Tip 3 Tip 3 Tip 1 Tip 7 Tip 5 Tip 2 Tip 8 Tip 6 Tip 3 Tip 6 Tip 4 Tip 1 Cont. Cont. Cont. TIPLogic™ Ad Server* *Unlimited Ad/Offer Spots Per Email as well as unlimited Ad/Offer Email Groups Ads/Offers for Weeks 4-6 Ads/Offers for Weeks 7-8
  13. 13. Reporting Dashboard 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 12 617.879.3460
  14. 14. Easy Setup and Maintenance <ul><li>Setup </li></ul><ul><ul><li>All tips can be easily created and edited through simple to use template system and WYSIWYG template builder </li></ul></ul><ul><li>Maintenance: </li></ul><ul><ul><li>Drive subscribers </li></ul></ul><ul><ul><li>Rotate and test subject lines, calls to action and ads via the easy to use editor, ad/offer server and tracking system </li></ul></ul><ul><ul><li>Develop new batches of content </li></ul></ul><ul><ul><ul><li>Content development cycles are made far easier - for example if 20 weekly tips are loaded up to start, you have 20 weeks from the date of the first subscriber to add more – no more scrambling for good email content </li></ul></ul></ul><ul><ul><li>New tips are easily added to the end of the sequence </li></ul></ul><ul><ul><li>Obsolete tips are easily taken out of the sequence without breaking the whole triggered event chain </li></ul></ul>1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 13 617.879.3460
  15. 15. Contact: Jeremy Mays Founder and President [email_address] 617.879.3460 617.879.3460 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 14
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