Tip Logic
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Introducing Our New Email Marketing Service TipLogic

Introducing Our New Email Marketing Service TipLogic

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Tip Logic Presentation Transcript

  • 1. - PRESENTS - 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com Email People Want
  • 2. What Is TIP Logic™
    • TIPLogic is a specialized email marketing technology that manages email tip programs and maximizes the value of expensive content development
    • Patent pending
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 1 617.879.3460
  • 3. In-House Email Works
    • In-house email programs work
      • Rated second best form of marketing
    March, 2007 CIMA/William Blair & Company Survey 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 2 617.879.3460
  • 4. Email Works and Marketers Plan On Doing More Source: Datran Media, January 2008 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 3 617.879.3460
  • 5. Email Can Be Used for Anything Source: B to B magazine 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 4 617.879.3460
  • 6. Challenges to Successful In-House Email
    • Creating email content people want
      • Producing useful and relevant content that your customers and prospects will want to read
    • Content freshness
      • Continually coming up with fresh content day after day, week after week or month after month
    • Content waste
      • Once a piece of content is sent to a list it can never be used again on future subscribers of that list
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 5 617.879.3460
  • 7. Solution: Email Tips Powered by TIPLogic™
    • Useful Tips = email people want!
      • People want content that helps them be successful, happy and healthy in their personal and professional lives
    • They want expert tips on:
      • Health
      • Beauty
      • Childcare
      • Finance
      • Technology
      • Sports
      • Hobbies
      • Cooking and recipes
      • Business
      • Using your product or technology more effectively
      • Anything…there are tips for every industry and interest category under the sun
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 6 617.879.3460
  • 8. Challenges to Maintaining a Tip Email Program
    • As your list grows how to you keep a steady stream of unique tips flowing to your subscribers?
    • How do you keep track of who signed up and when so you don’t send a subscriber the same tip twice ?
    • How do you make sure all your subscribers receive all the tip content you have invested in creating ?
    • Answer:
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 7 617.879.3460
  • 9. Email Tips + TIPLogic™
    • Email Tips give people content that they actually want and need
    • TIPLogic™ is a system that keeps track of who subscribed to receive your email tips and then sequences your content delivery to each subscriber based on when they subscribed
    • Together Email Tips and TIPLogic™ create a “Set-it and Forget-It” marketing automation program that maximizes the ROI of your email and content development investments
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 8 617.879.3460
  • 10. TIPLogic™: Email Sequencing + Ad Serving
    • Email list server application that allows you to:
      • Manage your tip program’s subscribe and unsubscribe requests
      • Keeps track of who signed up and when
      • Sends and sequences all your tips to subscribers starting with tip #1 so you never waste any content
      • Allows you to easily rotate or change house ads, offers, specials and calls to action through your already created email tips via its internal ad server
      • Tracks bounces, open rates, clicks and more
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 9 617.879.3460
  • 11. Sample Tips Email Program 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 10 617.879.3460 Variable Ad and Call To Action real estate managed via easy to use Ad Server
  • 12. No Wasted Content! TIPLogic™ Email Sequencing, Easy Ad/Offer Serving Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Future Subscribers 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 11 617.879.3460 Tip 2 Tip 1 Tip 4 Tip 2 Tip 5 Tip 3 Tip 3 Tip 1 Tip 7 Tip 5 Tip 2 Tip 8 Tip 6 Tip 3 Tip 6 Tip 4 Tip 1 Cont. Cont. Cont. TIPLogic™ Ad Server* *Unlimited Ad/Offer Spots Per Email as well as unlimited Ad/Offer Email Groups Ads/Offers for Weeks 4-6 Ads/Offers for Weeks 7-8
  • 13. Reporting Dashboard 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 12 617.879.3460
  • 14. Easy Setup and Maintenance
    • Setup
      • All tips can be easily created and edited through simple to use template system and WYSIWYG template builder
    • Maintenance:
      • Drive subscribers
      • Rotate and test subject lines, calls to action and ads via the easy to use editor, ad/offer server and tracking system
      • Develop new batches of content
        • Content development cycles are made far easier - for example if 20 weekly tips are loaded up to start, you have 20 weeks from the date of the first subscriber to add more – no more scrambling for good email content
      • New tips are easily added to the end of the sequence
      • Obsolete tips are easily taken out of the sequence without breaking the whole triggered event chain
    1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 13 617.879.3460
  • 15. Contact: Jeremy Mays Founder and President [email_address] 617.879.3460 617.879.3460 1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com 14