Götgatan Jam 2014 - Analysis of qualitative data
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Götgatan Jam 2014 - Analysis of qualitative data

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Götgatan Jam 2014 - Analysis of qualitative data Götgatan Jam 2014 - Analysis of qualitative data Presentation Transcript

  • Analysis of qualitative data
  • ACTION RESEARCH CUSTOMER INTERACTION WITH PROTOTYPE PIN POINT GENERAL CUSTOMER INTERACTIONS ANALYSIS FINALIZED CONCEPT PROTOTYPE DESIGN ANALYSIS AND IMPROVEMENT OF PROTOTYPE
  • PIN POINT INTERESTING AREAS TO RESEARCH FURTHER. FRAME THE PROJECT
  • GENERAL CUSTOMER INTERACTIONS BEHAVIOURS NEEDS DRIVING FORCES KNOWLEDGE EXPECTATIONS DREAMS
  • ANALYSIS CLUSTERS OF INSIGHTS & PRINCIPLES PATTERNS RE-OCCURING TENDENCIES HIGHEST RELEVANCE CJM, BEHAVIORAL GROUPS VISUALIZE!
  • CLUSTERS OF INSIGHTS & PRINCIPLES ANALYSIS - CUSTOMER INSIGHTS CUSTOMER PROOVEN SOLUTION
  • CLUSTERS OF INSIGHTS & PRINCIPLES ANALYSIS - CUSTOMER INSIGHTS WHY? CUSTOMER PROOVEN SOLUTION WHAT?
  • CLUSTERS OF INSIGHTS & PRINCIPLES EXAMPLES To administer a child is a family matter !"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(, !"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079 !"#$%"8(8"0*"0,"6()3* !":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%' WHY? WHAT?
  • ANALYSIS !"#$%&'(#)*+,'-&.),* /"#0)*1#2&..(*3 4"#5'(&.(#6(*('&7#)*3)6%.3
  • ANALYSIS !"#$%&'(#)*+,'-&.),* " " !"<%.+"(3-"0,-%'40%5*"0,"2'(3& " " !"=077"0,"50-$"9(3'"%>&%'0%,)%"6'(8"9(3'"0,-%'.)-0(,* " " !"?0*)3**"9(3'"23-"6%%70,2 " " !"@'0-%"+(5,".77"/%9"6.)-('*"(,"&(*-!0-*"AB3(-%*C"(;*%'4.-0(,*C"" " " "".)-0(,*C"&'(;7%8*C"-$(32$-*C"-(3)$&(0,-*C";%$.40(3'*C",%%+*C" " " ""+'040,2"6(')%*C"/,(57%+2%C"%>&%)-.-0(,*C"+'%.8*"%-)DE
  • ANALYSIS /"#0)*1#2&..(*3 " " !"<%.+".77"-$%"&(*-!0-*"(3-"7(3+".,+"&7.)%"-$%8"(,"."5.77 " " !"F(4%"&(*-!0-*".'(3,+"-("6('8")73*-%'*"50-$")(88(,"" " " ""+%,(80,.-('* " " !"G%%&"."704%"+0*)3**0(,"0,"-$%"2'(3&"5$%,"6('80,2" " " "")73*-%'*" " " !"H''.,2%".,+"'%.''.,2%"-077"-$%"2'(3&"6%%7"*.-0*69%+
  • ANALYSIS 4"#5'(&.(#6(*('&7#)*3)6%.3 " " !"I((/".-"-$%"&(*-!0-*"0,"%.)$")73*-%'".,+"-'9"-("*388.'0J%" " " ""-$%8"0,".")(88%," " !"K0)/"L!M"&(*-!0-*"6'(8"-$%")73*-%'"-$.-"*3&&('-"-$%")(88%," " !"N(8;0,%"-$%")(88%,-".,+"&(*-!0-*"-(")'%.-%"-$%"2%,%'.7" " " ""0,*02$" " !"?("-$0*"6('".77"-$%")73*-%'*
  • EXAMPLE OF GENERAL INSIGHT To administer a child is a family matter !"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(, !"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079 !"#$%"8(8"0*"0,"6()3* !":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'
  • SUMMARY REMEMBER TO: THE GOAL IS TO HAVE A JOINT UNDERSTANDING FOR THE CUSTOMERS: -­ -­