Analysis of
qualitative data
ACTION RESEARCH

CUSTOMER INTERACTION
WITH PROTOTYPE
PIN POINT

GENERAL
CUSTOMER
INTERACTIONS

ANALYSIS

FINALIZED
CONCEPT...
PIN POINT INTERESTING AREAS TO RESEARCH FURTHER.
FRAME THE PROJECT
GENERAL CUSTOMER
INTERACTIONS

BEHAVIOURS
NEEDS
DRIVING FORCES
KNOWLEDGE
EXPECTATIONS
DREAMS
ANALYSIS
CLUSTERS OF INSIGHTS
& PRINCIPLES
PATTERNS
RE-OCCURING TENDENCIES
HIGHEST RELEVANCE
CJM, BEHAVIORAL GROUPS
VISUAL...
CLUSTERS OF INSIGHTS & PRINCIPLES

ANALYSIS - CUSTOMER INSIGHTS

CUSTOMER PROOVEN
SOLUTION
CLUSTERS OF INSIGHTS & PRINCIPLES

ANALYSIS - CUSTOMER INSIGHTS

WHY?

CUSTOMER PROOVEN
SOLUTION

WHAT?
CLUSTERS OF INSIGHTS & PRINCIPLES
EXAMPLES

To administer a child is
a family matter
!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0...
ANALYSIS

!"#$%&'(#)*+,'-&.),*
/"#0)*1#2&..(*3
4"#5'(&.(#6(*('&7#)*3)6%.3
ANALYSIS

!"#$%&'(#)*+,'-&.),*
" " !"<%.+"(3-"0,-%'40%5*"0,"2'(3&
" " !"=077"0,"50-$"9(3'"%>&%'0%,)%"6'(8"9(3'"0,-%'.)-0(,...
ANALYSIS

/"#0)*1#2&..(*3
" " !"<%.+".77"-$%"&(*-!0-*"(3-"7(3+".,+"&7.)%"-$%8"(,"."5.77
" " !"F(4%"&(*-!0-*".'(3,+"-("6('8...
ANALYSIS

4"#5'(&.(#6(*('&7#)*3)6%.3
" " !"I((/".-"-$%"&(*-!0-*"0,"%.)$")73*-%'".,+"-'9"-("*388.'0J%"
" " ""-$%8"0,".")(88...
EXAMPLE OF GENERAL INSIGHT

To administer a child is
a family matter
!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(...
SUMMARY
REMEMBER TO:

THE GOAL IS TO HAVE A JOINT UNDERSTANDING FOR THE CUSTOMERS:
-­
-­
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Götgatan Jam 2014 - Analysis of qualitative data

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Götgatan Jam 2014 - Analysis of qualitative data

  1. 1. Analysis of qualitative data
  2. 2. ACTION RESEARCH CUSTOMER INTERACTION WITH PROTOTYPE PIN POINT GENERAL CUSTOMER INTERACTIONS ANALYSIS FINALIZED CONCEPT PROTOTYPE DESIGN ANALYSIS AND IMPROVEMENT OF PROTOTYPE
  3. 3. PIN POINT INTERESTING AREAS TO RESEARCH FURTHER. FRAME THE PROJECT
  4. 4. GENERAL CUSTOMER INTERACTIONS BEHAVIOURS NEEDS DRIVING FORCES KNOWLEDGE EXPECTATIONS DREAMS
  5. 5. ANALYSIS CLUSTERS OF INSIGHTS & PRINCIPLES PATTERNS RE-OCCURING TENDENCIES HIGHEST RELEVANCE CJM, BEHAVIORAL GROUPS VISUALIZE!
  6. 6. CLUSTERS OF INSIGHTS & PRINCIPLES ANALYSIS - CUSTOMER INSIGHTS CUSTOMER PROOVEN SOLUTION
  7. 7. CLUSTERS OF INSIGHTS & PRINCIPLES ANALYSIS - CUSTOMER INSIGHTS WHY? CUSTOMER PROOVEN SOLUTION WHAT?
  8. 8. CLUSTERS OF INSIGHTS & PRINCIPLES EXAMPLES To administer a child is a family matter !"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(, !"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079 !"#$%"8(8"0*"0,"6()3* !":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%' WHY? WHAT?
  9. 9. ANALYSIS !"#$%&'(#)*+,'-&.),* /"#0)*1#2&..(*3 4"#5'(&.(#6(*('&7#)*3)6%.3
  10. 10. ANALYSIS !"#$%&'(#)*+,'-&.),* " " !"<%.+"(3-"0,-%'40%5*"0,"2'(3& " " !"=077"0,"50-$"9(3'"%>&%'0%,)%"6'(8"9(3'"0,-%'.)-0(,* " " !"?0*)3**"9(3'"23-"6%%70,2 " " !"@'0-%"+(5,".77"/%9"6.)-('*"(,"&(*-!0-*"AB3(-%*C"(;*%'4.-0(,*C"" " " "".)-0(,*C"&'(;7%8*C"-$(32$-*C"-(3)$&(0,-*C";%$.40(3'*C",%%+*C" " " ""+'040,2"6(')%*C"/,(57%+2%C"%>&%)-.-0(,*C"+'%.8*"%-)DE
  11. 11. ANALYSIS /"#0)*1#2&..(*3 " " !"<%.+".77"-$%"&(*-!0-*"(3-"7(3+".,+"&7.)%"-$%8"(,"."5.77 " " !"F(4%"&(*-!0-*".'(3,+"-("6('8")73*-%'*"50-$")(88(,"" " " ""+%,(80,.-('* " " !"G%%&"."704%"+0*)3**0(,"0,"-$%"2'(3&"5$%,"6('80,2" " " "")73*-%'*" " " !"H''.,2%".,+"'%.''.,2%"-077"-$%"2'(3&"6%%7"*.-0*69%+
  12. 12. ANALYSIS 4"#5'(&.(#6(*('&7#)*3)6%.3 " " !"I((/".-"-$%"&(*-!0-*"0,"%.)$")73*-%'".,+"-'9"-("*388.'0J%" " " ""-$%8"0,".")(88%," " !"K0)/"L!M"&(*-!0-*"6'(8"-$%")73*-%'"-$.-"*3&&('-"-$%")(88%," " !"N(8;0,%"-$%")(88%,-".,+"&(*-!0-*"-(")'%.-%"-$%"2%,%'.7" " " ""0,*02$" " !"?("-$0*"6('".77"-$%")73*-%'*
  13. 13. EXAMPLE OF GENERAL INSIGHT To administer a child is a family matter !"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(, !"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079 !"#$%"8(8"0*"0,"6()3* !":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'
  14. 14. SUMMARY REMEMBER TO: THE GOAL IS TO HAVE A JOINT UNDERSTANDING FOR THE CUSTOMERS: -­ -­
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