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Trampoline Crowdfunding Presentation (Minibar London, 29 Jan 2010)
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Trampoline Crowdfunding Presentation (Minibar London, 29 Jan 2010)

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Slides from Charles Armstrong's presentation at Minibar London on 29 January 2010. More info:

Slides from Charles Armstrong's presentation at Minibar London on 29 January 2010. More info:
http://crowdfunding.trampolinesystems.com
Follow Trampoline: http://twitter.com/tramp0

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Trampoline Crowdfunding Presentation (Minibar London, 29 Jan 2010) Trampoline Crowdfunding Presentation (Minibar London, 29 Jan 2010) Presentation Transcript

  • Crowdfunding
    New financing choices
    for growth ventures
  • I’m Charles Armstrong
    • Ethnographer & business innovator
    • SPS at St John’s College Cambridge View slide
    • CEO of Trampoline Systems View slide
    • Social analytics for enterprises
    • IDC Top 10 Innovators (2009)
  • Established finance routes
  • Spin the wheel
    • Venture capital
    • Friends & family
    • Angel investors
    • Loan finance
  • Problems with VC
    • Preference stock
    • Increased complexity in governance
    • Stealth control
    • Hostage to fund’s life-cycle
  • The current crisis in VC
    • 30% decline in aggregate global investment since 2008
    • Fewer deals, larger average size
    • Focus on seed & post-breakeven
    • Need to prop up existing portfolio
  • Crowdfunding
  • What is crowdfunding?
    • Uses the internet to scale private investor model
    • More investors, smaller stakes
    • Transparency instead of secrecy
  • The rise of crowdfunding
    • Term appeared in early 2000s.
    • First wave in media industry (egsellaband.com, ageofstupid.net).
    • Second wave in non-profit world (egkickstarter.com).
    • Third wave in journalism (egspot.us).
  • Trampoline case study
    • Raised $6m from VC in 2007.
    • VC withdrew from market in 2008.
    • Bad time to bring in new VC.
    • Became first crowdfunded tech venture.
    • Raising £1m over 12 months, first tranche closed October 2009.
  • Pros & cons
  • Benefits
    • Simplified governance & equity structure.
    • Freedom from VC market cycles.
    • Larger pool of expertise & networks.
    • EIS benefits for UK taxpayers.
  • Difficulties
    • FSA regulations are a minefield.
    • Making a mistake could put you in prison or bar you from directorship.
    • Need to speak to a lot of people.
  • My advice to you
    Be as innovative in your financing as your are in your business
  • Case studies & background
    crowdfunding.trampolinesystems.com
  • Visit our new co-working space in the centre of Shoreditch!
    thetrampery.com
  • This is me
    @car0lus
    charlesarmstrong.net