OUR STRATEGY: EXPERIENCE THE BREAKFAST BEFORE THE BREAKFAST Those who attend understand how powerful it is...once they’re there. How can we help them experience how purposeful, emotional, and exhilarating the actual event is prior to it happening? Compel supporters to take action, whatever the action may be. Some may see it as a fundraising event, others as a new organization to mentor through, as a partner for a future project, etc. Let’s show them there’s something for each of them - art heals in many ways. Tell a single unified story about our event. Free Arts supporters likely have a mixed bag of knowledge about the Art Heals event in November. How can we help all of them better understand what the breakfast is about?Wednesday, October 5, 2011
SOCIAL MEDIA CONTENT OVERVIEW Current Subscriber / Fan Database Facebook: 2,100 fans Twitter: 1,300 followers Art Heals Content: Dates & Frequency Begin posting “Art Heals” themed content on October 27 and run through November 10. Art Heals content 2-3 times per week.Wednesday, October 5, 2011
CONTENT STRATEGY BUCKETS Theme Art Heals Breakfast Entertainment Miscellaneous Art Heals Stories Percentage of Posts 30% 10% 10% 50% Invitation to this year’s Video from last year’s Questions Stories from youth event breakfast performance Sneak peek: designers Videos / interviews from well Stories from fans / friends Messaging Buckets and posters known artists Polls (prompted by a question) What to expect at this Stories from local or well Photos Quotes / Inspiration year’s breakfast loved artistsWednesday, October 5, 2011
NEXT STEPS Outline Calendar Wednesday, October 5 committee meeting Gather & Create Content Begin to pull images, videos and stories this week Reach out to past artists and mentors as needed Assign the creation of breakfast related content to appropriate staffWednesday, October 5, 2011
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