Easywpseo 1.5-user-guide

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  • 1. Easy WP SEO User Guide Version 1.5 Released: April 28, 2011
  • 2. Table of Contents1. Installation.............................................................................................................................4 1.1 Download Easy WP SEO...............................................................................................4 1.2 Sign-Up to the Update List.............................................................................................4 1.3 Download the “easywpseo.zip” File................................................................................5 1.4 Unzip and Extract the Easy WP SEO Plugin Files.........................................................5 1.5 Upload the Easy WP SEO Plugin...................................................................................5 1.5.1 Upload Easy WP SEO to Your Wordpress Site Through FTP................................5 1.5.2 Upload Easy WP SEO to Your Wordpress Site Without FTP.................................6 1.6 Activate the Plugin..........................................................................................................7 1.7 Upload Troubleshooting..................................................................................................7 1.8 Validate Your License.....................................................................................................72. Configure Settings................................................................................................................9 2.1 Automatic Decoration Settings.......................................................................................9 2.1.1 Decoration Type......................................................................................................9 2.1.2 Keyword Decorations............................................................................................10 2.1.3 Image ALT Attribute...............................................................................................11 2.1.4 REL=”No Follow” Attribute.....................................................................................12 2.1.5 REL=”No Follow” White List URLs........................................................................12 2.1.6 REL=”No Follow” White List URLs........................................................................12 2.2 Miscellaneous Settings.................................................................................................12 2.2.1 Keyword Density...................................................................................................12 2.2.2 Description Meta Tag.............................................................................................13 2.2.3 Post/Page Content (Minimum Words)...................................................................14 2.2.4 Title Length............................................................................................................14 2.2.5 Manage Keywords Display Posts Per Page.........................................................14 2.2.6 Request Timeout...................................................................................................15 2.2.7 Internal Links.........................................................................................................15 2.2.8 Internal Images......................................................................................................15 2.3 Keyword Settings..........................................................................................................16 2.4 Developer License Holders – How to Hide License Information From Clients............16 2.5 Upgrade Easy WP SEO................................................................................................173. Manage Keywords...............................................................................................................18 3.1 Manually Add Keywords...............................................................................................18 3.1.1 Select the Bulk Action............................................................................................18 3.1.2 Filter the Results...................................................................................................18 3.1.3 Enter the Primary Keywords.................................................................................19 3.1 Import Keywords...........................................................................................................20 3.2 Manually Enter Keywords.............................................................................................21
  • 3. 3.2.1 Enter the Primary Keyword...................................................................................21 3.2.2 Enter the Secondary Keywords.............................................................................21 3.2.3 Edit a Secondary Keyword....................................................................................22 3.2.4 Delete a Secondary Keyword................................................................................22 3.2.5 Clear All of the Secondary Keywords....................................................................23 3.2.6 Switch Between Scores and Suggestions............................................................234. On-Page SEO Analysis.......................................................................................................24 4.1 On-Page SEO Score....................................................................................................24 4.2 Keyword Density...........................................................................................................24 4.3 SEO Suggestions.........................................................................................................25 4.3.1 Title Tag.................................................................................................................25 4.3.2 URL.......................................................................................................................26 4.3.3 Meta Tags..............................................................................................................26 4.3.4 Heading Tags.........................................................................................................27 4.3.5 Content...................................................................................................................275. LSI Keywords......................................................................................................................29 5.1 Select the Keyword.......................................................................................................29 5.2 Generate a List of LSI Keywords..................................................................................29 5.3 Drag-and-Drop LSI Keywords into Your Content.........................................................306. Readability...........................................................................................................................31 6.1 Readability Scores........................................................................................................31 6.2 Readability Statistics.....................................................................................................317. Miscellaneous......................................................................................................................32 7.1 Internal Links................................................................................................................32 7.2 Internal Images.............................................................................................................33 7.3 Help...............................................................................................................................338. System Reset/Uninstall......................................................................................................34 8.1 Clear All Keywords........................................................................................................34 8.2 Reset Options To Defaults............................................................................................34 8.3 Uninstall Easy WP SEO................................................................................................349. Troubleshooting..................................................................................................................35 9.1 Why Do I Get Red Xs For Things That I Know are 100% Correct (e.g., Title, H1, Meta Tags)?...................................................................................................................................35 9.2 Why Does Easy WP SEO Display a Red X For “Title Contains Up To 66 Characters” When My Title Is Only 55 Characters?.................................................................................35 9.3 Why Does Easy WP SEO Display a Red X For “Title Begins With Keyword” When My Title DOES Begin with the Keyword?...................................................................................36 9.4 What Should I Do if I Automatically Upgraded From Version 1.4 to Version 1.5 and the Plugin Disappeared?............................................................................................................37
  • 4. 1. Installation1.1 Download Easy WP SEOClick the download link in the email (with the “Your Easy WP SEO Download Instructions...) subjectline) you received after your investment in Easy WP SEO.1.2 Sign-Up to the Update List At the top of the download page, enter your name and email address and click the Sign Up Now button to opt-in to the update list so you receive all of the latest updates and announcements about Easy WP SEO. 4
  • 5. 1.3 Download the “easywpseo.zip” FileOn the download page, scroll down to STEP #1 and click the Download button. Save theeasywpseo.zip file to your computers hard drive.1.4 Unzip and Extract the Easy WP SEO Plugin Files Right click on the “easywpseo.zip” file and click the Extract to easywpseo menu to extract the Easy WP SEO plugin files to a directory on your hard drive.1.5 Upload the Easy WP SEO PluginAfter you extract the Easy WP SEO plugin files, you need to upload the easywpseo files to the /your-wordpress-directory/wp-content/plugins directory of your Wordpress site.1.5.1 Upload Easy WP SEO to Your Wordpress Site Through FTP 1. Open an FTP client on your computer, and connect to your sites web hosting server through your FTP account. If you do not have an FTP client, you can go to http://www.download.com and search for “FTP client.” I personally recommend a free FTP client called FileZilla. You can also refer to your web hosting providers help or support section for more information on how to connect through FTP to the web server. 2. From your FTP client, navigate to your Wordpress directory, and then go to the wp-content/plugins directory. 5
  • 6. 3. Upload the easywpseo directory (with the Easy WP SEO files) to the wp-content/plugins directory.1.5.2 Upload Easy WP SEO to Your Wordpress Site Without FTP 1. Click the Add New button in the Plugins menu (found on the left sidebar of the Wordpress Administrative Dashboard). 2. Click the Upload link on the “Install Plugins” screen. 3. On the “Install Plugins” screen, click the Choose File button, and select the easywpseo.zip file from your computer. 4. Click the Install Now button to upload the plugin to your Wordpress site. 6
  • 7. 1.6 Activate the PluginGo to the Plugins screen in the Wordpress Administrative Dashboard, and click the Activate link in theEasy WP SEO plugin section.1.7 Upload TroubleshootingAfter you upload the easywpseo directory (that contains the Easy WP SEO plugin files) to the wp-content/plugins directory, do you receive a “This plugin does not have a valid header...” errormessage? Or does Easy WP SEO not appear on the Plugins screen in the Wordpress AdministrativeDashboard (so you cannot activate the plugin)? 1. Check your wp-content/plugins directory to see if you uploaded Easy WP SEO inside of another directory like this... 2. If so, you need to re-upload the plugin so the directory structure looks like this...1.8 Validate Your License 1. Click the Settings link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard). 2. Enter your email address and serial number (refer to the email you received after your purchase of Easy WP SEO – read Section 1.1 of the Users Guide), and click the Save Changes button to validate your license. 7
  • 8. 8
  • 9. 2. Configure Settings After you activate Easy WP SEO and validate your license, click the Settings link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) to configure the plugin settings.2.1 Automatic Decoration SettingsWith Easy WP SEOs automatic decoration feature, you can... ✔ Automatically decorate your primary keywords with bold, italic, or underline styling; ✔ Insert your primary keywords into the ALT attribute of images; ✔ Add rel="nofollow" and target=”_blank” attributes to external links.2.1.1 Decoration TypeThe Decoration Type setting determines how Easy WP SEO automatically decorates your content.Easy WP SEO provides you with three decoration type options: (a) Turned Off This is the default setting. When you select this option, it “turns off” the automatic decoration feature in Easy WP SEO. (b) Client-Side The client-side option automatically decorates your content “on-the-fly” when someone visits a post or page on your Wordpress site. Pros: Decorates your content without the need to permanently change your post and page title or content. 9
  • 10. Cons: Can slow your sites load time because the plugin has to decorate the content in the background before Wordpress displays the post or page. (c) Admin-Side The admin-side option automatically decorates your content when you publish or edit your post or page (and when you save a draft). Pros: Permanently decorates your content. Even if you decide to uninstall Easy WP SEO, your content remains decorated for the search engines. Cons: You have to manually remove the decorations through the Wordpress Dashboard if you change your keyword or decide to remove automatic decorations.2.1.2 Keyword DecorationsThe Keyword Decorations setting allows you to automatically decorate your primary keywords withbold, italic, and underline styling. Also, it allows you to specify which HTML tags you want to useto decorate your content. 10
  • 11. (a) Bold Bold Keyword – Select the checkbox next to “Bold Keyword” to automatically bold your primary keywords. Bold Style – Select the HTML tag you want Easy WP SEO to use to bold your primary keywords. You can select <b>...</b>, <strong>...</strong>, or <span style=”font- weight:bold;”>...</span>. (b) Italic Italicize Keyword – Select the checkbox next to “Italicize Keyword” to automatically italicize your primary keywords. Italic Style – Select the HTML tag you want Easy WP SEO to use to italicize your primary keywords. You can select <i>...</i>, <em>...</em>, or <span style=”font- style:italic;”>...</span>. (c) Underline Underline Keyword – Select the checkbox next to “Underline Keyword” to automatically underline your primary keywords. Underline Style – Select the HTML tag you want Easy WP SEO to use to underline your primary keywords. You can select <u>...</u> or <span style=”text- decoration:underline;”>...</span>.2.1.3 Image ALT AttributeSelect the checkbox next to “Image ALT Attribute” to automatically insert your primary keyword intothe ALT attribute of images in your post and page content. Easy WP SEO only inserts your keywordif an image does NOT already have an ALT attribute.Here is an example of what your HTML code looks like after Easy WP SEO inserts your primarykeyword into the ALT attribute of an image:<img src=”http://www.your-domain.com/images/your-image.jpg” alt=”your primary keyword” /> 11
  • 12. 2.1.4 REL=”No Follow” AttributeSelect the checkbox next to “No Follow” to automatically insert rel=”no follow” into all external linksin your post or page content.2.1.5 REL=”No Follow” White List URLsEnter URLs, separated by a new line (press the “Enter” key after each URL), into the text area next to“No Follow (White List URLs)” so Easy WP SEO does not add rel=”no follow” to these external links.2.1.6 REL=”No Follow” White List URLsSelect the checkbox next to “Open External Links In New Browser Window” to automatically addtarget=”_blank” to external links (so external URLs open in a new browser window).2.2 Miscellaneous Settings2.2.1 Keyword DensityEasy WP SEO lets you set several factors concerning your contents keyword density. 12
  • 13. (a) Keyword Density (Minimum Score) Enter a percentage into the textbox next to “Keyword Density (Minimum Score)” to determine the minimum keyword density score required for your content. I recommend around 2%. (b) Keyword Density (Maximum Score) Enter a percentage into the textbox next to “Keyword Density (Maximum Score)” to determine the maximum keyword density score required for your content. I recommend around 4%. (c) Keyword Density Formula Select the formula you want Easy WP SEO to use to calculate your contents keyword density score. The first formula (Total Keywords / Total Words * 100) does not take into account the number of words in a keyword phrase, but is used by most other plugins to calculate keyword density. The second formula (Total Keywords / (Total Words / Total Words in Keyword Phrase)) * 100 calculates your keyword density score based on how many words are in your keyword phrase.2.2.2 Description Meta TagEnter the maximum number of characters for your Description meta tag in the textbox next to“Description Meta Tag (Maximum Characters)”. I recommend around 160 characters. 13
  • 14. 2.2.3 Post/Page Content (Minimum Words)Enter the minimum number of words for your post and page content in the textbox next to “PostContent (Minimum Words)”. I recommend around 300-500 words.2.2.4 Title LengthThe Title Length settings enable you to set the minimum and maximum number of words for yourcontents Title tag. (a) Title Length (Minimum Words) Enter the minimum number of words for your Title tag in the textbox next to “Title Length (Minimum Words)”. I recommend around 3 words. (b) Title Length (Maximum Characters) Enter the maximum number of characters for your Title tag in the textbox next to “Title Length (Minimum Characters)”. I recommend around 66 characters.2.2.5 Manage Keywords Display Posts Per PageEnter the number of posts/pages to display per page on the Manage Keywords screen (found at EasyWP SEO → Manage Keywords). 14
  • 15. 2.2.6 Request TimeoutEnter the number of seconds to wait for a request connection to a URL (set a higher number of secondsif you experience “timeout” errors).2.2.7 Internal LinksEnter the maximum number of related posts and pages to display in the “Internal Links” tab (found inthe Misc tab in the Easy WP SEO metabox on the Add New Post/Page or Edit Post/Page screens).2.2.8 Internal ImagesEnter the maximum number of images to display in the “Internal Images” tab (found in the Misc tab inthe Easy WP SEO metabox on the Add New Post/Page or Edit Post/Page screens). 15
  • 16. 2.3 Keyword SettingsAdjust the settings for the Latent Semantic Indexing (LSI) keywords. (a) Default Region/Language Display semantically related keywords in 25 different languages from 41 regions around the world (select which one you want to display). (b) Maximum Results Enter the maximum number of keywords to display in the LSI keywords tab (found in the Easy WP SEO metabox on the Add New Post/Page or Edit Post/Page screens). (c) Sort Method Select the method to sort LSI keywords. “Frequency” sorts LSI keywords by the total number of occurrences. “Alphabetical” sorts the LSI keywords alphabetically.2.4 Developer License Holders – How to Hide License Information From ClientsIf you own a “Developer” license, you can install Easy WP SEO on your clients sites and hide yourlicense information by clicking the “Hide License Information” button.IMPORTANT: To reverse this action, you need to go to Easy WP SEO → Manage Keywords andclick the Uninstall Easy WP SEO button. 16
  • 17. 2.5 Upgrade Easy WP SEO 1. Click the "Settings" link in the Easy WP SEO menu. 2. Click the "Upgrade Plugin" button (found at the bottom of the screen). 3. On the “Easy WP SEO License Upgrade” page, select the appropriate license upgrade, and click the “Upgrade” button. 17
  • 18. 3. Manage Keywords After you configure the Easy WP SEO settings, click the Manage Keywords link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) to import or manually add primary keywords to your posts and pages.3.1 Manually Add KeywordsWith Easy WP SEO, you can quickly and easily add primary keywords to multiple posts and pages andcalculate on-page SEO and keyword density scores.3.1.1 Select the Bulk ActionSelect your desired action from the “Bulk Actions” drop-downmenu. You can select either “Update” or “Clear Keywords”. (a) Update The “Update” action updates the primary keyword and the SEO and keyword density scores for all selected posts and pages. (b) Clear Keywords The “Clear Keywords” action deletes the primary keyword and the SEO and keyword density scores for all selected posts and pages.3.1.2 Filter the ResultsHere is how to filter the results on the “Manage Keywords” screen: (a) Filter by Post Type Select from the “Post Type” drop-down men to filter the results by post type. You can select “View all post types” to display posts, pages, and custom post types. Select “Posts” to display only posts and select “Pages” to display only pages. Also, if your Wordpress version and theme supports custom post types, you can filter by the desired custom post type. 18
  • 19. (b) Filter by Post Status Select from the “Post Status” drop-down menu to filter the results by status. You can select “View all published” to display all posts, pages, and custom post types (regardless of status). Select “Pending” to display pending posts and pages. Select “Draft” to display draft posts and pages. Select “Future” to display future posts and pages. Select “Private” to display private posts and pages. And select “Trash” to display posts and pages in the Trash section. (c) Filter by Categories Select from the “Categories” drop-down menu to filter the results by category. You can select “View all categories” to display all posts in all categories. Also, you can select a category like “Uncategorized” to display all posts in that specific category. (d) Filter by Date Select from the “Date” drop-down menu to filter the results by date. You can select “Show all dates” to display all posts and pages from all dates. Also, you can select a date like “April 2011” (for example) to display all posts from that specific date. Click the “Apply” or “Filter” buttons to filter the results.3.1.3 Enter the Primary Keywords 1. Enter in your primary keyword next to the post or page that you want to update. 2. Also, make sure you select the checkbox next to the post /page title (or the primary keyword and SEO and keyword density scores will not change). 3. Finally, click the “Apply” button. 19
  • 20. 3.1 Import KeywordsEasy WP SEO can instantly import your keywords from SEOPressor, ClickBump SEO!, WP SEOBeast, and BloggerHigh SEO.NOTE: You do NOT need any of these plugins to use Easy WP SEO. The import keywords featuremakes it so you do not have to waste your time typing all of those keywords again. 1. Click the “Import Keywords” button that corresponds to the desired plugin. 2. Click “OK” to confirm and Easy WP SEO will import your keywords from the plugin. (Just for the record, Easy WP SEO does not delete keywords from these other plugins.) 20
  • 21. 3.2 Manually Enter KeywordsTo manually enter your primary and secondary keywords for a single post or page, go to the Add NewPost or Page or the Edit Post or Page screen in the Wordpress Administrative Dashboard.3.2.1 Enter the Primary Keyword 1. Select the “Primary Keyword” tab (if not already selected) in the Easy WP SEO metabox, and enter your primary keyword into the textbox. 2. Click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button to update your SEO and keyword density score and display the suggestions.IMPORTANT: The SEO and keyword density scores, suggestions, LSI keywords, readability scores,and internal links and images do NOT appear unless you enter a primary keyword and click thePublish, Update, or Save Draft buttons.3.2.2 Enter the Secondary Keywords 1. Click the “Secondary Keywords” tab in the Easy WP SEO metabox. 2. Enter your secondary keyword into the textbox. 3. Click the “Add” button to add the keyword to your list of secondary keywords.IMPORTANT: You must click the Publish (for a newpost or page), Update (for an old post or page), orSave Draft button to update your post or page beforea new secondary keywords SEO and keyword densityscores and suggestions appear in the Easy WP SEOmetabox. 21
  • 22. 3.2.3 Edit a Secondary Keyword 1. Select the keyword you want to edit from the list of secondary keywords. 2. Enter a new keyword into the textbox to the right of the “Add” button. 3. Click the “Edit” button to automatically edit the keyword. REMEMBER: You must click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button to update your post or page before a new secondary keywords SEO and keyword density scores and suggestions appear in the Easy WP SEO metabox.3.2.4 Delete a Secondary Keyword 1. Select the keyword you want to delete from the list of secondary keywords. 2. Click the “Delete” button. 3. Click the “OK” button on the confirmation pop- up. 4. Click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button to permanently delete the secondary keyword and its SEO and keyword density scores and suggestions. 22
  • 23. 3.2.5 Clear All of the Secondary Keywords 1. Click the “Clear All” button. 2. Click the “OK” button on the confirmation pop- up. 3. Click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button to permanently delete all of the secondary keywords.3.2.6 Switch Between Scores and Suggestions 1. Click the “Primary Keywords” or “Secondary Keywords” tab to switch between the SEO and keyword density scores and suggestions for primary and secondary keywords. 2. After you click the “Secondary Keywords” tab, highlight a keyword to displays its scores and suggestions. 3. After you highlight a secondary keyword, you can click the up and down arrow keys on your keyboard to quickly and easily move through your secondary keywords.IMPORTANT: You must click the Publish (for a newpost or page), Update (for an old post or page), or SaveDraft button to update your post or page before a newprimary or secondary keywords SEO and keyworddensity scores and suggestions appear in the Easy WP SEO 23
  • 24. 4. On-Page SEO AnalysisTo view Easy WP SEOs on-page SEO analysis of yourpost or page, select the “Analysis” tab.4.1 On-Page SEO Score Click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button, and Easy WP SEO analyzes your post, page, or custom post type for 23 proven on-page SEO factors. Then it displays an on-page SEO score that reveals how well your content is optimized for the search engines.4.2 Keyword DensityThe keyword density score shows you the percentageof how many times your keyword or phrase appears inthe post or page content in comparison to the totalnumber of words. So, for example, if your post or pagehas 500 total words and your keyword appears 25 times,then your keyword density score is 5.00%.To learn more about keyword density:http://en.wikipedia.org/wiki/Keyword_densityEasy WP SEO allows you to choose between two keyword density formulas: 1. (Total Keywords / Total Words) * 100 This is the most common formula used in other plugins (and Easy WP SEO now uses this formula by default). 2. (Total Keywords / (Total Words / Total Words in Keyword Phrase)) * 100 This keyword density formula is more accurate for keyword phrases because it takes into account how many words are in the phrase. To my knowledge, Easy WP SEO is the only Wordpress plugin (out of its competitors) that includes this keyword density formula.Go to Section 2.2.1 of the user guide to learn how to configure the Keyword Density Formula setting. 24
  • 25. IMPORTANT: Some people have thought their keyword density scores for long-tail keyword phraseswere too high in Easy WP SEO compared to other plugins. But these other plugins rely on Formula #1,and do not take into account the total number of words in the keyword phrase. Therefore, the keyworddensity score in Easy WP SEO is actually more accurate (when Formula #2 is selected) because itDOES take into account the total number of words in the keyword phrase.4.3 SEO SuggestionsEasy WP SEO provides you with a detailed checklist of suggested SEO "tweaks". These changes toyour content can dramatically increase your search engine rankings, improve quality scores for GoogleAdwords, and bring you more FREE targeted traffic to your website. A green checkmark next to afactor means it appears in your content, and a red X means it does not appear in your content.4.3.1 Title Tag 1. Title contains keyword. This factor determines if your keyword appears within the Title tag (<title>Keyword</title>) of your post or page. 2. Title begins with keyword. This factor determines if the Title begins with the keyword (<title>Keyword at the beginning</title>). 3. Title contains at least 3 words. This factor determines if the Title contains at least three total words (<title>First Second Third</title>). 4. Title contains up to 66 characters. This factor determines if the Title contains a maximum of 66 characters.IMPORTANT: Some people wonder why they receive a red X for Title begins with keyword or Titlecontains up to 66 characters when their Title is only 55 characters (for example). What they do notunderstand is most plugins and themes add additional information to your Title.So, while you may think your title is like this...<title>This is my test title to give you an example</title> 25
  • 26. The plugin or theme changes your title to the following...<title>This is my test title to give you an example | The Name of Your Site</title>Remember, Easy WP SEO scores your content based on what a visitor to your site sees, not necessarilywhat you see in the Add New Post/Page or Edit Post/Page screens in the Wordpress Dashboard.4.3.2 URL 1. Permalink contains your keyword. This factor determines if your keyword appears in the permalink of your post or page. (For example, http://www.yourdomain.com/your-keyword/)4.3.3 Meta Tags 1. Description meta tag contains keyword. This factor determines if your keyword appears in the Description Meta Tag. (<meta name=”description” content=”Keyword” />) 2. Description meta tag contains up to 160 characters. This factor determines if the Description Meta Tag contains a maximum of 160 characters. 3. Description meta tag begins with keyword. This factor determines if the Description Meta Tag begins with the keyword. (<meta name=”description” content=”Keyword at the beginning” />) 4. Keywords meta tag contains keyword. This factor determines if your keyword appears in the Keywords Meta Tag. (<meta name=”keywords” content=”Keyword” />) 26
  • 27. 4.3.4 Heading Tags 1. H1 tag contains your keyword. This factor determines if your keyword appears within the H1 tag (<h1>Keyword</h1>) of your post or page. 2. H1 tag begins with keyword. This factor determines if the H1 tag begins with the keyword (<h1>Keyword at the beginning</h1>). 3. H2 tag contains your keyword. This factor determines if your keyword appears within the H2 tag (<h2>Keyword</h2>) of your post or page. 4. H3 tag contains your keyword. This factor determines if your keyword appears within the H3 tag (<h3>Keyword</h3>) of your post or page.4.3.5 Content 1. Content contains at least 300 words. This factor determines if your keyword contains a minimum number of 300 words. 2. Content has a 2.0%-5.5% keyword density. This factor determines if your keyword density has a minimum score of 2% and a maximum score of 5.5%. 3. Content contains keyword in the first 50-100 words. This factor determines if your keyword appears in the first 50-100 words of your post or page. 27
  • 28. 4. Content contains at least one image with keyword in ALT attribute. This factor determines if your keyword appears in the ALT attribute of at least one image (<img src=”yourimage.jpg” alt=”Keyword” />)5. Content contains at least one bold keyword. This factor determines if your keyword appears in a bold (<b>Keyword</b>), strong (<strong>Keyword</strong>), or span (<span style=”font-weight:bold;”>Keyword</span>) tag.6. Content contains at least one italicized keyword. This factor determines if your keyword appears in an italic (<i>Keyword</i>), emphasis (<em>Keyword</em>), or span (<span style=”font-style:italic;”>Keyword</span>) tag.7. Content contains at least one underlined keyword. This factor determines if your keyword appears in an underline (<u>Keyword</u>) or span (<span style=”text-decoration:underline;”>Keyword</span>) tag.8. Content contains keyword in anchor text of at least one external link. This factor determines if your keyword appears in the anchor text of at least one external link (<a href=”http://www.google.com”>Keyword</a>).9. Content contains keyword in anchor text of at least one internal link. This factor determines if your keyword appears in the anchor text of at least one internal link (<a href=”http://www.yourdomain.com”>Keyword</a>).10. Content contains keyword in the last 50-100 words. This factor determines if your keyword appears in the last 50-100 words of your post or page. 28
  • 29. 5. LSI KeywordsSelect the “LSI” tab to access the Latent Semantic Indexing(LSI) feature of Easy WP SEO.5.1 Select the Keyword 1. Select the “Primary Keyword” tab to highlight the primary keyword or highlight one of the secondary keywords. IMPORTANT: You are going to generate a list of LSI keywords that are semantically related to the keyword you highlight.5.2 Generate a List of LSI Keywords 1. After you select the “Primary Keyword” tab or highlight a secondary keyword, click the “Display LSI Keywords” button to generate a list of semantically related keywords. 29
  • 30. 5.3 Drag-and-Drop LSI Keywords into Your Content 1. Grab an LSI keyword with your mouse pointer and drag-and-drop the keyword into your post or page title or content through the “Visual” or “HTML” Wordpress Editor. 2. Also, you can drag-and-drop LSI keywords into the primary keyword textbox or into the secondary keyword textbox next to the “Add” button (click the “Secocndary Keywords” tab). 30
  • 31. 6. ReadabilityTo view the readability scores and statistics for your post orpage, select the “Readability” tab.6.1 Readability Scores Easy WP SEO scientifically tests your post or page using six readability formulas to ensure that your content can easily be read by anyone in your target market: 1. Flesch-Kincaid Reading Ease 2. Flesch-Kincaid Grade Level 3. Gunning-Fog Score 4. Coleman-Liau Index 5. SMOG Index 6. Automated Readability Index IMPORTANT: If a score is in red, then your visitor requires a higher average grade level to read and understand your content (it is probably difficult to read). If a score is in green, then your visitor requires a lower average grade level (it is probably easy to read).6.2 Readability Statistics 1. Click the “Readability Statistics” link to view the readability statistics for your post or page content. 2. Is your content is difficult to read? Then you need to go through your content and reduce the number of complex words (complex words have three or more syllables). 3. Click the Publish (for a new post or page), Update (for an old post or page), or Save Draft button to update your contents readability scores and statistics. 31
  • 32. 7. MiscellaneousTo access the miscellaneous features of Easy WP SEO,select the “Misc” tab.7.1 Internal LinksInternal Links are posts or pages that are related to your primary keyword. 1. To insert internal links into your post or page content, grab an internal link with your mouse pointer and drag-and-drop it into your content through the “Visual” or “HTML” Wordpress Editor. It will insert the internal link with your primary keyword as the anchor text (if the “Primary Keywords” tab is selected). 2. To insert the internal link into your content with a secondary keyword as the anchor text, click the “Secondary Keywords” tab, highlight the desired secondary keyword, and drag-and-drop the internal link into your content. 32
  • 33. 7.2 Internal ImagesEasy WP SEO allows you to drag-and-drop the images inyour Wordpress sites Media Library into your contentthrough the “Visual” or “HTML” Wordpress Editor. 1. To insert an internal image into your post or page content, grab an image with your mouse pointer and drag-and-drop it into your content. It will insert the internal link with your primary keyword as the anchor text (if the “Primary Keywords” tab is selected). 2. To insert the internal image into your content with a secondary keyword as the anchor text, click the “Secondary Keywords” tab, highlight the desired secondary keyword, and drag-and-drop the image into your content.7.3 Help 1. Click the “Help” tab to view a list of step-by-step videos for Easy WP SEO. 2. Click the help (?) icon beside a topic and a pop-up will display the video. 3. There are help (?) icons throughout Easy WP SEO that you can click to instantly view helpful videos. 33
  • 34. 8. System Reset/Uninstall Click the Manage Keywords link in the Easy WP SEO menu (found on the left sidebar of the Wordpress Administrative Dashboard) and scroll to the bottom of the page to find the System Reset/Uninstall options.8.1 Clear All Keywords Click the “Clear All Keywords” button to delete all of the primary and secondary keywords from your Wordpress database. After you click the “Clear All Keywords” button, a pop-up confirmation screen will appear. Click the “OK” button and Easy WP SEO will clear all of your keywords.8.2 Reset Options To Defaults Click the “Reset Options To Defaults” button to reset the Easy WP SEO settings (Easy WP SEO → Settings) to their factory default values. Next, a pop-up confirmation screen will appear. Click the “OK” button and Easy WP SEO will reset the options.8.3 Uninstall Easy WP SEO Click the “Uninstall Easy WP SEO” button to uninstall and deactivate Easy WP SEO from your Wordpress site. After the pop-up confirmation screen appears, click the “OK” button to uninstall Easy WP SEO. 34
  • 35. 9. Troubleshooting9.1 Why Do I Get Red Xs For Things That I Know are 100% Correct (e.g., Title, H1, Meta Tags)?Do you use HostGator as your web host? If so, they disable "GET Requests" by default. So, you needto contact them and ask them to "turn GET requests on" for your domain name. They will knowexactly what Im talking about. You can go to http://www.hostgator.com and click the "Live Chat"graphic for the fastest response.If you dont have HostGator, what happens when you type in a word like test or keyword as the primarykeyword? Enter the same word into the Title, Meta, and Heading tags. Do you get the same red Xswhen you update the post or page?If you still receive Xs in the suggestion area, even after you use a simple word like test or keyword,then your web host probably has "GET Requests" turned off for your account. Contact them and askthem to turn GET requests on for your domain name.If your web server doesnt allow Easy WP SEO to request the HTML for your post or page, thenit cant analyze your content, and it is going to display Xs.9.2 Why Does Easy WP SEO Display a Red X For “Title Contains Up To 66 Characters” When My Title Is Only 55 Characters?Just because a theme or plugin like All In One SEO Pack says that your title is only 55 characters (forexample) does not mean this is necessarily true.You may enter your Title like this...Here is an Example of a Title For Your Wordpress Post or Page (61 characters)But the theme or plugin may add “additional” characters or words to your title (making it longer)...Here is an Example of a Title For Your Wordpress Post or Page | Site Name (73 characters)IMPORTANT: While you thought your Title was only 61 characters (because that is what All In OneSEO Pack or some other plugin or theme tells you), your Title is really 73 characters. As a result, EasyWP SEO displays a red X next to “Title contains up to 66 characters” because your Title is 73characters long, which is more than 66 characters. 35
  • 36. 9.3 Why Does Easy WP SEO Display a Red X For “Title Begins With Keyword” When My Title DOES Begin with the Keyword?Just because a theme or plugin like All In One SEO Pack says that your Title begins with your keyworddoes not mean this is necessarily true.For example, you may enter your Title like this...Keyword at the Beginning of the TitleBut the theme or plugin may add “additional” characters or words to the beginning of your title...Site Name | Keyword at the Beginning of the TitleIMPORTANT: While you thought the Title began with your keyword (because that is what All InOne SEO Pack or some other plugin or theme tells you), your Title actually begins with your sitesname. As a result, Easy WP SEO displays a red X next to “Title begins with your keyword” becauseyour Title does NOT begin with your keyword. 1. To know for sure what the Title is for your post or page, view the post or page in your web browser. 2. Click the “View Source” menu in your web browser (to view the HTML code for your post or page). 3. Find the contents of the Title tag (<title>Contents of the Title Tag</title>). 36
  • 37. 9.4 What Should I Do if I Automatically Upgraded From Version 1.4 to Version 1.5 and the Plugin Disappeared?There was a glitch in version 1.4 that updated the plugin like this.../your-wordpress-directory/wp-content/plugins/easywpseo/easywpseoWhen it should have been.../your-wordpress-directory/wp-content/plugins/easywpseoThis was corrected in version 1.5However, anyone who invests in Easy WP SEO now will download version 1.5, so this is not an issueof concern. And for anyone who automatically updated the plugin and experiences the above issue,you just need to do the following... 1. Delete the easywpseo directory from your /your-wordpress-directory/wp-content/plugins directory. 2. Download the latest version of Easy WP SEO (from the link in the "Thank You" email you received with the subject line... "Your Easy WP SEO Download Instructions..."). 3. Unzip and re-upload to the /your-wordpress-directory/wp-content/plugins directory.Here is how to download step-by-step instructions...http://www.easywpseo.com/pdf/automatic-upgrade-fix.pdf 37