Social Media Marketing - Digital Strategies Seminar

SOCIAL MEDIA FOR YOUR BUSINESS

Goals for tonight

Understand what Social Media Marketing is
Discover the importance of using Social Media in partnership with Search
Learn about using Facebook and Twitter for business
Case Study: Getting results from Social Media
Take away some Social Media Marketing tips you can start using right away.

About Me
Matt Forman (@mattforman)

Founder & Managing Director @traffika
Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)
12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch
Google Qualified Adwords Individual

What is Social Media Marketing
“The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…”
Wikipedia Social Media Marketing definition

“Es” of Social Media
Educate
Engage
Entertain

Search Engines & Social Networks

Search Engines are not the only sites capable of driving large volumes of traffic anymore
Same rules apply – CONTENT IS STILL KING
Well optimised content distributed through social networks turbo charges your SEO

Images from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914

Fishing Where The Fish Are

Aussies are a social bunch
*Source: Hitwise Top Websites report 13/07/09

We’re even social in our searches
*Source: Hitwise Top Search Terms report 13/07/09

Social Networks We’ll Discuss Tonight
Over 5.3 million adult Australian members*
Over 750,000 Australian members**
*Source: Facebook Advertising13/07/09
**Source: Nielsen Netview, May 2009

Facebook

More than 250 million active users
More than 100 million users log on to Facebook at least once each day
The fastest growing demographic is those 35 years and older
More than 4 billion minutes are spent on Facebook each day
More than 6 million users become fans of Pages each day

Would be the world’s 5th largest country

Brisbane Is A Social City
Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008

Twitter

More than 25 million users
More than 2 million ‘tweets’per day
55% Twitter users female / 45% male

Twitter bandwagon gains momentum
Source: Nielsen Netview, March 2009

Elements of a Successful Social Media Campaign

CASE STUDY:- The Triumphant Child

Independent book & web publisher
Specialist resources for parents & grandparents of young children (new born to 5 years)
Based in Australia but sells globally
Online (direct-to-consumer) is largest distribution channel

Goals

Launch & build a new brand online
Develop a trusted relationship with target market
Build database of parents
Sell books

Strategy

Display ads on premium parenting websites for branding
Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)
Microsite to support book launch
Give away much of the content through blog
Distribute blog content freely & virally

Facebook

Regular content updates including blog syndication & video
Actively engaging fans by stimulating conversations around parenting tips & stories
Viral competition – upload pic of your child ‘being triumphant’ to win
Answering specific parenting questions
Crowd sourcing for content for a new book

Twitter

Regular content updates including blog syndication
Actively engaging fans by stimulating conversations around parenting tips
Responding to every @reply and DM personally
Answering specific parenting questions
Crowd sourcing for content for a new book

RSS Distribution

Regular quality articles
Giving away value creates value
RSS syndication of content to Twitter, Facebook + 12 other social platforms
Regular social bookmarking with Digg, Delicious & Stumbleupon

SEO Boost
19 of top 20 Google results

Getting Started
Start listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are having
Protect your brand. Create profiles and register your vanity URLs on the leading social sites
Get involved. Start contributing to the conversations. Ask questions. Add value.

How We Can Help
FREE Social Media consult
(valued @ $300)

Connect With Us

More Info