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Presentation for Interactive Minds in Brisbane on Search & Social Media metrics. What's important and what tools used to monitor them.

Presentation for Interactive Minds in Brisbane on Search & Social Media metrics. What's important and what tools used to monitor them.

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    Search & Social Media Metrics Search & Social Media Metrics Presentation Transcript

    • SEARCH & SOCI AL M A EDI METRI CS
    • W I S TRAFFI KA HO• Fast growing online marketing agency• Offices in Brisbane & Sunshine Coast – team of 15• Exist to help our clients profitably grow their business by integrating onlinemore effectively into marketing mix• 4 brand pillars: results, service, quality, passionate people• Search Engines, Social Media, Online Media Planning & Buying, Analytics &Optimisation• Clients include education, retail, property, finance, mining, publishing &professional serviceswww.traffika.com.au
    • WHAT SHOULD W M E EASURE • Business KPIs • What are the metrics that drive bottom line business results? • Campaign KPIs • What are the campaign levers that can be influenced to deliver on the business metrics?www.traffika.com.au
    • SEO METRI CSwww.traffika.com.au
    • TOOLS FOR MEASURI NG SEO• Google Analytics – free (www.google.com/analytics)• Google Webmaster Tools – free (www.google.com/webmaster)• Market Samurai – free version + subscription (www.marketsamurai.com)www.traffika.com.au
    • GOOGLE ANALYTI CS FOR SEO Filter SEO traffic with Advanced Segmentwww.traffika.com.au
    • GOOGLE ANALYTI CS FOR SEO Create custom Filter by report – visits & Organic traffic conversions by keywordwww.traffika.com.au
    • MARKET SAMURAI FOR SEO Indexed Total pages backlinkswww.traffika.com.au
    • MARKET SAMURAI FOR SEO Backlinks by AuthorityBacklinks by keywords www.traffika.com.au
    • GOOGLE W ASTER TOOLS FOR SEO EBMwww.traffika.com.au
    • SEM METRI CSwww.traffika.com.au
    • GOOGLE ADWORDS - BRANDI NG Impression Avg Ad CTR Position Share (SOV)www.traffika.com.au
    • GOOGLE ADWORDS – DI RECT RESPONSE Number of Conversion Cost per transactions rates transactionwww.traffika.com.au
    • SOCI AL M A M EDI ETRI CSwww.traffika.com.au
    • TOOLS FOR MEASURI NG SOCI AL M A EDI• Google Analytics – free (www.google.com/analytics)• Facebook Insights – free (www.facebook.com/insights)• Hootsuite – free version + subscription (www.hootsuite.com)• Twitalyzer – free (www.twitalyzer.com)• Radian6 – subscription (free trial) (www.radian6.com)www.traffika.com.au
    • GOOGLE ANALYTI CS FOR SOCI AL Create custom segment to issolate Social Media trafficwww.traffika.com.au
    • FACEBOOK I NTERACTI ONSwww.traffika.com.au
    • FACEBOOK I NTERACTI ONSwww.traffika.com.au
    • HOOTSUI TE EXAMPLEwww.traffika.com.au
    • TW TALYZER EXAM I PLEwww.traffika.com.au
    • RADI AN6 EXAMPLEwww.traffika.com.au
    • TOP 5 TAKE AWAYS1. Define your business metrics first, then campaign metrics2. Create & use custom traffic segments in Google Analytics to measure ROI and post click engagement3. Google Webmaster Tools help track Impressions, CTR and Avg Position for SEO4. SEM metrics are unique for either brand or DR campaigns5. Consider platform specific and broad social metrics www.traffika.com.au
    • CONNECTwww.traffika.com.au