• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Internet Marketing - where are we headed and how to use it. ENACT National Conference
 

Internet Marketing - where are we headed and how to use it. ENACT National Conference

on

  • 694 views

 

Statistics

Views

Total Views
694
Views on SlideShare
670
Embed Views
24

Actions

Likes
0
Downloads
1
Comments
0

4 Embeds 24

http://austop1a.com.au 12
http://ag3ntz.ning.com 8
http://www.slideshare.net 2
http://wtf-highschool.ning.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Internet Marketing - where are we headed and how to use it. ENACT National Conference Internet Marketing - where are we headed and how to use it. ENACT National Conference Presentation Transcript

    • welcomeRussell Bullen – OMCMatt Forman - Traffika
    • our conversation today.. What’s happening online …right now How it worksHow you can make it work for your clients
    • What’s happening right now
    • Medi a cons um i on has ptchanged
    • I nt er net has t aken over f r omTV? *Source: Nielsen Online Internet and Technology Report March 2009
    • Ad $ keep f l owi ngonl i ne
    • Bi g r et ai l er s have f al l en as l eepat t he wheel
    • Spendi ng bi g BUT not wher e t he audi ence i s•Opportunity knocks for nimble SME’s
    • Fi s hi ng wher e t he f i s h ar e
    • Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
    • Or gani c – FREE Tr af f i c72% ofsearchersuse organicresults •Fresh, unique & quality content •Back links are like votes from other websites
    • Pai d – Googl e Adwor dsJust 95charactersto tell yourstory •Instant traffic – pay per click •100% control of keywords & landing pages
    • Let’s talk Product Sales Someone throw me a line !
    • Per f or mance Medi aPay only when your marketing objective has been achieved
    • Let’s talk Lead Generation Someone throw me another line !
    • What’s all this twittering about? Social media…how to join the global conversation
    • Soci al Medi a3 E’s of Social Media:•Educate•Engage•Entertain
    • Facebook•More than 200 million activeusers•More than 100 million userslog on to Facebook at leastonce each day•The fastest growingdemographic is those 35years old and older•More than 4 billion minutesare spent on Facebook eachday•More than 6 million usersbecome fans of Pages eachday
    • Twi t t e r•More than 25 million users•More than 2 million‘tweets’per day•55% Twitter user female /45% male
    • W s us i ng ho’Twi t t er Educate Engage Entertain
    • Let’s tweetSomeone throw me a line
    • hook, line and sinkerwe found them, we caught them now we want to eat keep them
    • The power of CRMUsing email to engage and retain your customers
    • Thank you Russell  www.twitter.com/rbullen  russell@onlinemarketingcollective.com Matt  www.twitter.com/mattforman  matt@mattforman.info