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B2B Social Media Marketing

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B2B Social Media Marketing presentation outlines key strategies, tactics and stats for success in social media for B2B brands. Includes examples of great B2B social media executions.

B2B Social Media Marketing presentation outlines key strategies, tactics and stats for success in social media for B2B brands. Includes examples of great B2B social media executions.

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B2B Social Media Marketing B2B Social Media Marketing Presentation Transcript

  • B2B SOCIAL MEDIA MARKETING
  • Topics for today•The 3 evolutions of the Internet and what to expect next• How the consumption of media has changed – forever•How Australians are using social media and current trends•The 10 Essential Elements to a Social Media Strategy•The most effective ways for B2B brands to engage in social media•Examples of great B2B social media strategies•How to measure your brands success with social media monitoringtools• Questions
  • About Me Matt Forman (@mattforman) • Founder & Managing Director @traffika • Oversee digital strategies & campaigns for clients including education, property, finance, business services, publishing & retail. • Previously CEO at one of Australia’s fastest growing niche social networks • 12 years digital marketing experience including senior online leadership positions at The Perfume Connection and FuelWatch • Google Qualified Adwords Individual
  • How the web has evolvedPhase 1: Connecting computers
  • How the web has evolvedPhase 1: Connecting Phase 2: Connecting computers content
  • How the web has evolvedPhase 1: Connecting Phase 2: Connecting Phase 3: Connecting computers content people
  • How the web has evolved Phase 1: Phase 2: Phase 3: Phase 4:Connecting Connecting Connecting people Connecting datacomputers content
  • Media consumption has changed
  • Internet has taken over from TV 20 15Hours / Week 10 16.1 12.9 5 8.8 3.7 2.8 0 Online TV Radio Mobile Newspapers *Source: Nielsen Online Internet and Technology Report March 2009
  • Media Share Subscription TV, 2.2% Cinema, 0.7% Outdoor, 3.2% Magazines, 5.4% Newspapers Free TV Radio, 7.2% Newspapers, 30.3% Online Radio Magazines Online, 11.9% Outdoor Subscription TV Cinema Free TV, 24.0%201510 16.1 12.9 5 8.8 3.7 2.8 0
  • B2B decision makers turn to search & social media for answers Top 5 Australian Websites Audience Share YouTube, 1.9% ninemsn, 2.2% Google Australia, 9.5% Windows Live Google Australia Mail, 2.9% Facebook Windows Live Mail ninemsn Facebook, 7.6% YouTube*Source: Hitwise Top Websites report 17/04/10
  • Australian Social Media Usage Facebook 75% YouTube 70% Wikepedia 65% Yahoo Answers 48% Friends Reunited 37% Twitter 35% Flikr 34% Whirlpool Forums 33% Yahoo Groups 33% Photobucket 28% Blogger / Blogspot 24% Bebo 23% LinkedIn 22% Windows Live Spaces 18% 0% 10% 20% 30% 40% 50% 60% 70% 80%*Source: Neilson Online Social Media Report March 2010
  • Australian Facebook users as % of population – April 2010 Canberra 67% Brisbane 51% Sydney 41% Perth 40%Melbourne 40% Adelaide 34% Hobart 20% Darwin 5% 0% 10% 20% 30% 40% 50% 60% 70% Source: Facebook Advertising and Wikipedia, Estimates taken on 26th of April 2010
  • 0 1 2 4 5 6 7 8 9 3 Jan08Feb08Mar08Apr08May08 Jun08 Jul08Aug08Sep08 Oct08Nov08Dec08 Jan09Feb09Mar09Apr09May09 Jun09 Jul09Aug09Sep09Oct-09 active usersNov-09 Over 8 millionDec-09Jan-10Feb-10 Facebook User Growth – Australia Active Users
  • 10 Essential Social Media Elements1. Goals2. Objectives3. People4. Measurement5. Content6. Listening7. Conversation & Engagement8. Community9. Tools10. Policies
  • 3 “Es” of Social Media Educate Engage Entertain*Courtesy Jay Berkowitz www.jayberkowitz.com
  • Social Media for B2B Educate and Engage
  • Platforms for B2B Social Media Success
  • B2B companies that have acquired customers on social media LinkedIn 45% Blog 43% Twitter 38% Facebook 33% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%*Source: Hubspot State of Inbound Marketing Report
  • Blog frequency & customer acquisition Multiple Times / Day 100% Daily 90% 2-3 Times / Week 69% Weekly 58% Monthly 38% Less than Monthly 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%*Source: Hubspot State of Inbound Marketing Report
  • Measuring & monitoring social media
  • Take aways1. B2B decision makers turn to the internet – both search & social media to find solutions2. All social media activity must start with a plan – consider the 10 elements3. Start listening now – conversations are happening right now!4. Start small – don’t need to boil the ocean5. Be consistent & authentic – quality and frequency matter
  • Connect With Us facebook.com/traffika twitter.com/traffika slideshare.net/traffika traffika.com.au/blog