11 Free Traffic
Geyser Online
Video Marketing
Tips

Online Video Marketing is a
more engaging way of
marketing yourself on the
web, and reach out to
millions of prospects.

Benefits of Online
Video Marketing

Cuts through Clutter
• A video marketing campaign
that focuses on defining a
problem, discussing solutions,
and helping out people -
woven together with a focus
on your brand cuts through
the hard-core sales clutter
that people see on the web
every day.

365-24-7
Unlike most marketing campaigns,
an online video marketing
campaign lasts forever. You pay
the cost just once, but it stays
online forever, and garners more
and more hits as time passes.

Cost Effective
If executed properly, an online
video marketing campaign will
bring greater ROI than any
other medium.

How to get started?

Create a Video
The first step is to create a video that
has information that your prospective
customers are looking for. For
example, a video about - How to
Bake a Chocolate Cake? - is a very
good start for companies like
Hershey's, which can use such a
video to promote sales of its bakery
ingredients.

Create a YouTube
Channel
If you are just starting out - YouTube is a
great place. Create your own channel, and
upload your videos there. Have a few
friends comment and get a conversation
going. People are interested in seeing
what others have to say about something,
and that helps them form positive opinions
about you.

Have your brand displayed
prominently
Let the video itself be focused on
content, and being useful to the
reader. For branding purposes, have
your company logo displayed
prominently somewhere on the
screen.

Link back to your site
End each video by enticing
users to visit your website for
more information.

Use your own Website
Start with YouTube, as it is easy and
popular - but don't end there. Have
videos on your own website too, this
will increase the amount of time;
people spend on your website.

Offer Multiple Resolutions and
Formats
Allow people to download videos from your
website, so that they can view it multiple times.
Also, allow multiple formats, as different people
have different viewers. While high resolution
movies are great, they become bulky, and difficult
to download - for people with slower connections.
Include a low resolution - smaller format for such
people.

Common Pitfalls of Online
Video Marketing

Keep these two things in
mind, as they are the number
one reasons online marketing
videos fail:

Create Useful Content
Your content should not be a
sales pitch. In order to sell
something, you need to first
provide useful content, if you don't
have useful content - then you
won't get very far.

Create a Campaign, Not a
Video
You need to create a series of videos and
promotional content - published regularly,
in order to get noticed. A stand alone
video - no matter how good it is - will just
not do the trick.

To learn more about Traffic
Geyser and dominating
keyword search engine
rankings overnight with online
video, visit the Traffic Geyser
website.