Your SlideShare is downloading. ×
0
Game design that goes viral

       Sana N Choudary
          Social Fest
       October 24, 2009
What you think you are here for

To learn

   what social hooks are about


   get ideas for some quick fixes


So you can...
But actually...

There are no silver bullets

Why?

Anything that worked in the past has diminishing returns over
time bec...
What do you have to do to succeed?

 Build virality into game play
 Provide social media and marketing support
 Look at an...
Who am I?
  Sana N Choudary aka traffichoney.

  Work with traditional game developers

  Help them use and optimize Faceb...
How?

   1) effective in game virality

   2) social media and community marketing
What is virality?
Virality defined
techniques that use pre-existing social networks to
increase customer acquisition to your application
thr...
Why viral loops are important?
  Gets past Facebook allocations limits
  Exponentially increases number of users to moneti...
Casestudy: Farmville
What is Farmville?
  Facebook farm game where you
       grow, harvest, and sell fruits and vegetables

        rear farm ...
Keys to success

  1) effective in game virality

  2) social media and community marketing
Viral Channel 1: Minifeed
Photos
Viral Channel 1: Minifeed
In game acts
Viral Channel 1: Minifeed
Rewards
Viral Channel 1: Minifeed
Status messages
Viral Channel 2: Newsfeed
Viral Channel 3: Invite with a twist
Add and Remind neighbor
Viral Channel 3: Invite with a twist
Send gifts
Other support
Cross promotion
Community marketing
Blog
Community marketing
Application fan page
Social media marketing
Caveats
 Spending millions upon millions of dollars on
 advertising. They're reportedly spending 50 million
 dollars a yea...
Summary

 Incorporate viral elements within game play--EARLY!



 Dedicate resources to community and social media
 market...
Q & A?
Think you have the next transformative game
idea?
 Consult for a very limited number games that I think are
 creative and ...
Social Fest 10 7 09 Deck V2
Upcoming SlideShare
Loading in...5
×

Social Fest 10 7 09 Deck V2

1,655

Published on

Building popular social games through in game virality, social and community marketing, case of Farmville. Presentation at Oct 07, 2009 Social Fest.

Published in: Business, Technology
2 Comments
3 Likes
Statistics
Notes
  • Here is the world's handpicked resource for Farmville strategy guide on


    http://farmvilleriches.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Cool, those are interesting for making viral social app . I wonder why I've never thought of them before. Thanks for sharing. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,655
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
42
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Social Fest 10 7 09 Deck V2"

  1. 1. Game design that goes viral Sana N Choudary Social Fest October 24, 2009
  2. 2. What you think you are here for To learn what social hooks are about get ideas for some quick fixes So you can go back to what your enjoy and are good at focus on game design
  3. 3. But actually... There are no silver bullets Why? Anything that worked in the past has diminishing returns over time because: users get desensitized over time Facebook changes technology rules
  4. 4. What do you have to do to succeed? Build virality into game play Provide social media and marketing support Look at analytics and constantly iterate and optimize (not covered in this presentation)
  5. 5. Who am I? Sana N Choudary aka traffichoney. Work with traditional game developers Help them use and optimize Facebook viral channels and social media marketing to build popular social apps Curious?
  6. 6. How? 1) effective in game virality 2) social media and community marketing
  7. 7. What is virality?
  8. 8. Virality defined techniques that use pre-existing social networks to increase customer acquisition to your application through self-replicating viral processes, enhanced by the network effects of the Internet--paraphrased Wikipedia
  9. 9. Why viral loops are important? Gets past Facebook allocations limits Exponentially increases number of users to monetize Viral factor discounts customer acquisition cost
  10. 10. Casestudy: Farmville
  11. 11. What is Farmville? Facebook farm game where you grow, harvest, and sell fruits and vegetables rear farm animals and sell them or their produce buy other decorative farm items Have your friends as farming neighbors Top Facebook game since August More than 51 million monthly active users (As of Oct 1st)
  12. 12. Keys to success 1) effective in game virality 2) social media and community marketing
  13. 13. Viral Channel 1: Minifeed Photos
  14. 14. Viral Channel 1: Minifeed In game acts
  15. 15. Viral Channel 1: Minifeed Rewards
  16. 16. Viral Channel 1: Minifeed Status messages
  17. 17. Viral Channel 2: Newsfeed
  18. 18. Viral Channel 3: Invite with a twist Add and Remind neighbor
  19. 19. Viral Channel 3: Invite with a twist Send gifts
  20. 20. Other support Cross promotion
  21. 21. Community marketing Blog
  22. 22. Community marketing Application fan page
  23. 23. Social media marketing
  24. 24. Caveats Spending millions upon millions of dollars on advertising. They're reportedly spending 50 million dollars a year buying up facebook's ad inventory. Good at viral growth, user engagement, etc. But also spending dollars Intensive Cross promotion and leverage
  25. 25. Summary Incorporate viral elements within game play--EARLY! Dedicate resources to community and social media marketing--focus on small measurable goals and results for whatever time you can spend on this.
  26. 26. Q & A?
  27. 27. Think you have the next transformative game idea? Consult for a very limited number games that I think are creative and have solid business potential. Contact: Sana N Choudary www.facebook.com/traffichoney @traffichoney traffichoney@gmail.com Do keep in touch! Blog: www.traffichoney.com weekly post dissecting virality elements and marketing of a top social game
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×