Launching products using Social Media  Sana Choudary Product and Market Strategy consultant Traffichoney.com
Why are we here?
Who am I? <ul><ul><li>Sana N Choudary aka  traffichoney </li></ul></ul><ul><ul><li>Work with entrepreneurs who are having ...
Business context for social media <ul><ul><li>Customer ladder </li></ul></ul><ul><ul><li>Where social media helps  </li></...
Customer ladder <ul><ul><li>Customer lifecycle funnel </li></ul></ul><ul><ul><li>Why ladder? </li></ul></ul><ul><ul><li>4 ...
Acquisition <ul><ul><li>Acquire a customer through promotional activities  </li></ul></ul><ul><ul><li>Which social network...
Which network? Source : Conversation Prism, Brian Solis,  http://sparkplug9.com/brian-solis-conversation-prism-the-social-...
How social media helps acquisition <ul><ul><li>Conversation marketing </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><...
Activation <ul><ul><li>Action(s) that reflects deeper engagement than in acquisition such as </li></ul></ul><ul><ul><ul><l...
How social media can help activation <ul><ul><li>Reminder to activate—ex. Facebook app notifications </li></ul></ul><ul><u...
Retention Repeat and frequent engagement with your product
How social media can help retention <ul><ul><li>Investigating what to do to </li></ul></ul><ul><ul><ul><li>Continuously fu...
Referral <ul><ul><li>Customers love your product </li></ul></ul><ul><ul><li>Share with their friends </li></ul></ul>
How social media can help referral <ul><ul><li>Allow sharing with friends </li></ul></ul><ul><ul><li>Remind them to share ...
Summary <ul><li>Keep in mind: </li></ul><ul><ul><li>who are your intended customers </li></ul></ul><ul><ul><li>how can you...
Consult for a very limited number of startups that I think are creative and have solid business potential. If you think th...
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How to launch your product with Social Media

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Talk on October 12th at the Haas School of Business on how to use social media to launch a product.

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  • All of you are here to discover how using social media can help you launch a product. Most entrepreneurs think that if they simply set up a Twitter account or Facebook page and start blasting messages about their offering, people will come explore their product. But actually since so many people are doing this it is not very effective and leaves them frustrated and confused. If you just become clear on the different phases of the customer development process and understand where social media can add value you can derive much more value from your social media efforts.
  • Customer lifecycle funnel Why ladder? Useful in thinking about customer effort required 4 stages Acquisition Activation Retention Referral effort of customer--unique by business and product design help ur social media efforts
  • Acquire a customer through promotional activities how many are there? how many think the number is between 5-6 10 greater than 10 greater than 20
  • http://www.marketingpilgrim.com/2006/10/the-five-pillars-of Which network? Depends on  product you are selling and the customer you are trying to reach
  • twitter--twt2get
  • Customers love your product Share with their friends How social media can help Allow sharing with friends—ex share with Facebook friends, note on profile Remind them to share--fan page and twitter communication Incentivize them to share--tweet and will get free pdf with these secrets. Careful to make sure audience is targeted
  • How to launch your product with Social Media

    1. Launching products using Social Media Sana Choudary Product and Market Strategy consultant Traffichoney.com
    2. Why are we here?
    3. Who am I? <ul><ul><li>Sana N Choudary aka traffichoney </li></ul></ul><ul><ul><li>Work with entrepreneurs who are having the challenge of using social media to effectively connect with their potential customers </li></ul></ul><ul><ul><li>Help them cultivate strong profitable customer and influencer relationships </li></ul></ul>
    4. Business context for social media <ul><ul><li>Customer ladder </li></ul></ul><ul><ul><li>Where social media helps  </li></ul></ul>
    5. Customer ladder <ul><ul><li>Customer lifecycle funnel </li></ul></ul><ul><ul><li>Why ladder? </li></ul></ul><ul><ul><li>4 stages </li></ul></ul>Source : Marketing and Product Development through the customer lifecycle, Traffichoney blog,  http://traffichoney.com/development/marketing-and-product-development-strategy-through-the-customer-funnel
    6. Acquisition <ul><ul><li>Acquire a customer through promotional activities </li></ul></ul><ul><ul><li>Which social network? </li></ul></ul>
    7. Which network? Source : Conversation Prism, Brian Solis,  http://sparkplug9.com/brian-solis-conversation-prism-the-social-web/
    8. How social media helps acquisition <ul><ul><li>Conversation marketing </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Social media </li></ul></ul></ul>
    9. Activation <ul><ul><li>Action(s) that reflects deeper engagement than in acquisition such as </li></ul></ul><ul><ul><ul><li>Deeper page views </li></ul></ul></ul><ul><ul><ul><li>Registration </li></ul></ul></ul><ul><ul><ul><li>Other first time interaction </li></ul></ul></ul>
    10. How social media can help activation <ul><ul><li>Reminder to activate—ex. Facebook app notifications </li></ul></ul><ul><ul><li>Needs analysis--what is most valuable data from acquisition efforts (ex. Metric CTR) </li></ul></ul><ul><ul><li>Listening--what they say regarding experience with your product, competitive products, alternative products </li></ul></ul>
    11. Retention Repeat and frequent engagement with your product
    12. How social media can help retention <ul><ul><li>Investigating what to do to </li></ul></ul><ul><ul><ul><li>Continuously fulfill customer needs </li></ul></ul></ul><ul><ul><ul><li>Give them a reason to come back often </li></ul></ul></ul><ul><ul><li>Reminding them to come back by telling them about </li></ul></ul><ul><ul><ul><li>New features/offerings </li></ul></ul></ul><ul><ul><ul><li>New activity on site/app </li></ul></ul></ul><ul><ul><ul><li>Facebook newsfeed </li></ul></ul></ul>
    13. Referral <ul><ul><li>Customers love your product </li></ul></ul><ul><ul><li>Share with their friends </li></ul></ul>
    14. How social media can help referral <ul><ul><li>Allow sharing with friends </li></ul></ul><ul><ul><li>Remind them to share </li></ul></ul><ul><ul><li>Incentivize them to share </li></ul></ul>
    15. Summary <ul><li>Keep in mind: </li></ul><ul><ul><li>who are your intended customers </li></ul></ul><ul><ul><li>how can you learn about them and/or test your assumptions about them </li></ul></ul><ul><ul><li>what is the lowest time and effort intensive way of reaching them </li></ul></ul><ul><ul><li>what stage of the customer development process are you in </li></ul></ul>
    16. Consult for a very limited number of startups that I think are creative and have solid business potential. If you think that describes you you contact me:  Sana N Choudary www.facebook.com/traffichoney @traffichoney [email_address] Blog:  www.traffichoney.com

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