Launching products using Social Media Sana Choudary Product and Market Strategy consultant Traffichoney.com

Why are we here?

Who am I? Sana N Choudary aka traffichoney Work with entrepreneurs who are having the challenge of using social media to effectively connect with their potential customers Help them cultivate strong profitable customer and influencer relationships

Sana N Choudary aka traffichoney

Work with entrepreneurs who are having the challenge of using social media to effectively connect with their potential customers

Help them cultivate strong profitable customer and influencer relationships

Business context for social media Customer ladder Where social media helps

Customer ladder

Where social media helps

Customer ladder Customer lifecycle funnel Why ladder? 4 stages Source : Marketing and Product Development through the customer lifecycle, Traffichoney blog, http://traffichoney.com/development/marketing-and-product-development-strategy-through-the-customer-funnel

Customer lifecycle funnel

Why ladder?

4 stages

Acquisition Acquire a customer through promotional activities Which social network?

Acquire a customer through promotional activities

Which social network?

Which network? Source : Conversation Prism, Brian Solis, http://sparkplug9.com/brian-solis-conversation-prism-the-social-web/

How social media helps acquisition Conversation marketing Blogging Ads Google Social media

Conversation marketing

Blogging

Ads

Google

Social media

Activation Action(s) that reflects deeper engagement than in acquisition such as Deeper page views Registration Other first time interaction

Action(s) that reflects deeper engagement than in acquisition such as

Deeper page views

Registration

Other first time interaction

How social media can help activation Reminder to activate—ex. Facebook app notifications Needs analysis--what is most valuable data from acquisition efforts (ex. Metric CTR) Listening--what they say regarding experience with your product, competitive products, alternative products

Reminder to activate—ex. Facebook app notifications

Needs analysis--what is most valuable data from acquisition efforts (ex. Metric CTR)

Listening--what they say regarding experience with your product, competitive products, alternative products

Retention Repeat and frequent engagement with your product

How social media can help retention Investigating what to do to Continuously fulfill customer needs Give them a reason to come back often Reminding them to come back by telling them about New features/offerings New activity on site/app Facebook newsfeed

Investigating what to do to

Continuously fulfill customer needs

Give them a reason to come back often

Reminding them to come back by telling them about

New features/offerings

New activity on site/app

Facebook newsfeed

Referral Customers love your product Share with their friends

Customers love your product

Share with their friends

How social media can help referral Allow sharing with friends Remind them to share Incentivize them to share

Allow sharing with friends

Remind them to share

Incentivize them to share

Summary Keep in mind: who are your intended customers how can you learn about them and/or test your assumptions about them what is the lowest time and effort intensive way of reaching them what stage of the customer development process are you in

Keep in mind:

who are your intended customers

how can you learn about them and/or test your assumptions about them

what is the lowest time and effort intensive way of reaching them

what stage of the customer development process are you in

Consult for a very limited number of startups that I think are creative and have solid business potential. If you think that describes you you contact me: Sana N Choudary www.facebook.com/traffichoney @traffichoney [email_address] Blog: www.traffichoney.com