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What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
What is content marketing? A quick introduction
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What is content marketing? A quick introduction

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An introduction to content marketing. What it is, what it is not, best practices, how to get started.

An introduction to content marketing. What it is, what it is not, best practices, how to get started.

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  • 1. What is content marketing anyway? A short introduction by Donna Papacosta Revised October 9, 2013
  • 2. Content marketing defined •  Creating and publishing relevant, valuable content that attracts and engages a clearly defined audience. •  Must have an objective. •  Not sales-y material.
  • 3. Benefits of content marketing •  Get better SEO •  Build word-of-mouth buzz •  Be known as thought leader •  Generate more leads and business
  • 4. Pulling prospects toward you; not pushing
  • 5. NOT just talking about YOUR company
  • 6. Do you have one of these?
  • 7. NO ONE cares about your company mission statement but you CONTENT MARKETING
  • 8. Content at centre stage – not self-serving blather CONTENT MARKETING
  • 9. Prospects want to know: Can you solve their problem? CONTENT MARKETING
  • 10. Best practices for content marketing •  Know your audience •  What problems are they trying to solve? •  Create an editorial calendar •  Amplify content with social media •  Use content you already have; add curation
  • 11. Share stories CONTENT MARKETING
  • 12. How to share stories for content marketing •  Text •  Audio •  Video, photo •  Blog •  Podcast •  E-newsletter •  Speaking •  Webinar •  Infographic •  White paper •  E-book •  Survey •  Case study •  How-to guide
  • 13. Social media + content marketing CONTENT MARKETING
  • 14. Pitfalls to avoid •  Don’t overtly sell your services •  Don’t be dull •  Don’t forget to curate as well as create content •  Don’t ignore the power of social media
  • 15. Action steps •  Remember your audience’s needs •  Keep your end goal in mind •  Think like a publisher •  Just do it!
  • 16. Need help creating or curating content? Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com @donnapapacosta

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