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How Web 2.0 is transformingemployee communicationsIABC/Toronto<br />Donna Papacosta<br />January 2010<br />
This presentation in Twitter form<br />140 characters: <br />Internal comms will never be the same thx to tech + SM; need ...
Old-school flow of information<br />
People networks<br />
Groundswell<br />A social trend in which people use technologies to get the things they need from each other, rather than ...
Wikis<br />
Blogs<br />
Podcasts<br />
Video<br />
Delicious.com/trafcom<br />
Why social media behind the firewall?<br />More like real life; not top-down<br />Build relationships, awareness<br />Enab...
Benefits?<br />Best Buy reduced staff turnover 40% thanks in large part to in-house social networking.<br />American Elect...
Facebook<br />
Looks like Facebook, eh?<br />
Internal micro-blogging<br />
Future employees…<br />Don’t want to wait for your newsletter<br />Are telling your story inside and outside the organizat...
Are you optimized for mobile?<br />
Second Life/3D virtual worlds<br />
Engagement linked to business performance<br />Engagement +  Web 2.0 = opportunity<br />Now’s the time!<br />
Donna Papacosta<br />905.844.7645<br />donna@trafcom.com<br />http://trafcom.com<br />http://trafcomnews.com<br />http://t...
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Web 2.0 and employee communications: Overview

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Part of a panel discussion on employee communications at an IABC/Toronto professional development meeting on January 21, 2010, by Donna

Published in: Business, Technology
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Transcript of "Web 2.0 and employee communications: Overview"

  1. 1. How Web 2.0 is transformingemployee communicationsIABC/Toronto<br />Donna Papacosta<br />January 2010<br />
  2. 2. This presentation in Twitter form<br />140 characters: <br />Internal comms will never be the same thx to tech + SM; need to embrace the future now; must show leadership; changing with u or w/o u<br />
  3. 3. Old-school flow of information<br />
  4. 4. People networks<br />
  5. 5.
  6. 6. Groundswell<br />A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.<br />
  7. 7. Wikis<br />
  8. 8. Blogs<br />
  9. 9. Podcasts<br />
  10. 10. Video<br />
  11. 11. Delicious.com/trafcom<br />
  12. 12. Why social media behind the firewall?<br />More like real life; not top-down<br />Build relationships, awareness<br />Enable sharing of knowledge<br />Improve productivity<br />Increase employee engagement<br />Learn use of external social media<br />
  13. 13. Benefits?<br />Best Buy reduced staff turnover 40% thanks in large part to in-house social networking.<br />American Electric Power saved $8M with employee suggestions.<br />“We are learning insights from employees like never before.” – large pension fund<br />
  14. 14. Facebook<br />
  15. 15. Looks like Facebook, eh?<br />
  16. 16.
  17. 17. Internal micro-blogging<br />
  18. 18.
  19. 19. Future employees…<br />Don’t want to wait for your newsletter<br />Are telling your story inside and outside the organization – using multimedia<br />Will form their own networks<br />Want mobile access to information<br />
  20. 20. Are you optimized for mobile?<br />
  21. 21.
  22. 22. Second Life/3D virtual worlds<br />
  23. 23. Engagement linked to business performance<br />Engagement + Web 2.0 = opportunity<br />Now’s the time!<br />
  24. 24. Donna Papacosta<br />905.844.7645<br />donna@trafcom.com<br />http://trafcom.com<br />http://trafcomnews.com<br />http://trafcomnewspodcast.com<br />
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