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Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
Social Media 101: A presentation for United Way Oakville
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Social Media 101: A presentation for United Way Oakville

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Content from a presentation for United Way Oakville by Donna Papacosta of Trafalgar Comunications, March 26, 2014

Content from a presentation for United Way Oakville by Donna Papacosta of Trafalgar Comunications, March 26, 2014

Published in: Education
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Transcript

  • 1. Social Media 101 United Way Oakville March 26, 2014 Donna Papacosta
  • 2. Discussion points today •  Why social media? •  Examples •  Quick review of major tools •  Integration of social media into communications strategy
  • 3. Traditional vs. social media •  Broadcast vs. conversation •  Control vs. lack of control •  Static vs. frequently updated
  • 4. Benefits of social media •  Publish information easily and quickly •  Take the pulse of people •  Increase awareness •  Show human face of your organization •  Build relationships •  Be better positioned in case of crisis
  • 5. A few examples
  • 6. Social media is not a silver bullet!
  • 7. Importance of integration into your strategy •  Social media is not a strategy •  Facebook is not a strategy •  Twitter is not a strategy •  G+ is not a strategy •  Pinterest is not a strategy
  • 8. Setting goals •  Who is your audience? •  What are you trying to accomplish? •  What types of content will you publish? •  Which channels will you use? •  What are the outcomes and measurements?
  • 9. Using social vs. being social
  • 10. How to listen •  Google Alerts, Feedly •  Hootsuite/TweetDeck for Twitter searches •  Socialmention, mention for searches •  Radian6 and Sysomos (paid) monitoring services
  • 11. Let’s look at tools
  • 12. Blogging •  Linchpin of social media efforts •  Easy way to share content, including multimedia •  Increases SEO •  Positions your organization as a leader in your niche
  • 13. Blog as hub Blog  Twi)er   Google+   LinkedIn   Facebook   Pinterest  
  • 14. What to blog about? •  News in your areas of interest or from the headlines •  Insights, opinions •  Tips and how-to •  Share multimedia •  Curate content by others
  • 15. Twitter
  • 16. About Twitter •  Micro-blogging platform •  140-character tweets •  Can reply and send direct messages (DM) •  Following is asynchronous (OK to NOT follow back)
  • 17. Twitter benefits •  More than 100 million users around the world •  Follow news, leaders, smart people •  Build relationships •  Answer questions •  Send traffic to your site/blog
  • 18. LinkedIn
  • 19. LinkedIn company pages
  • 20. LinkedIn tips for nonprofit company pages •  Highlight mission, events, opportunities, employees •  Post updates and engage with followers •  Showcase your events, fundraisers, speakers
  • 21. About Facebook •  The social network for university students that became a 21st century phenomenon •  Many still use it for social only, not business •  Others have “business friends”
  • 22. Personal Facebook profile
  • 23. Facebook brand page
  • 24. G+ benefits •  Integrated with Google Search, etc. •  Google Hangouts useful for video conferences, meetings; Hangouts on Air – live broadcast •  You can create and nourish Communities •  Network and learn •  Build yourself up as trusted authority
  • 25. G+ Communities
  • 26. Social media measurement •  What are you trying to accomplish? •  Is it happening? •  Google Analytics •  Facebook Insights •  Various Twitter statistics •  Free and paid tools
  • 27. “It’s not information overload. It’s filter failure.” – Clay Shirky CONTENT CURATION
  • 28. Why should YOU care about curation? •  Helps you keep up with rapid flow of information. •  Positions you as a learner and thought leader. •  Helps differentiate you. •  Can boost your content marketing efforts.
  • 29. Original vs. curated content Follow the 70/30 rule (With thanks to Todd Defren of SHIFT) Branded   Curated  
  • 30. Social media + content marketing CONTENT MARKETING
  • 31. Content marketing defined •  Creating and publishing relevant, valuable content that attracts and engages a clearly defined audience. •  Must have an objective. •  Not sales-y material.
  • 32. Benefits of content marketing •  Get better SEO •  Build word-of-mouth buzz •  Be known as thought leader •  Generate more interest in your organization
  • 33. Become a social media power user •  Use social media every day to learn and share •  You do not need to be on all platforms; pick a couple •  Always engage; be generous •  “Think” social media; make time for it! •  Keep learning
  • 34. Engagement tips •  Ask and answer questions •  Share links, photos videos •  Run contests (check rules first) •  “Give before you get”
  • 35. Design your social media roadmap
  • 36. Suggestions for your roadmap •  Goals, strategies, THEN tactics •  Choose social networks (where is audience?) and automation tools •  Make sure your profiles rock •  Always share great content •  Engage with people; don’t just broadcast
  • 37. Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com @donnapapacosta

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