Quick and Painless Multimedia (handouts)

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Handouts that accompanied Donna Papacosta's Quick and Painless Multimedia presentation at IABC Canada Business Communicators Summit, Ottawa, November 2012

Handouts that accompanied Donna Papacosta's Quick and Painless Multimedia presentation at IABC Canada Business Communicators Summit, Ottawa, November 2012

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  • 1. Quick and PainlessMultimediaHANDOUTIABC Canada BusinessCommunicators SummitNOVEMBER 2012Donna Papacosta
  • 2. Goals today•  Get familiar with easy-to-use tools•  Learn to add multimedia to your communications•  Share experiences•  Have fun #CdnIABC12 @donnapapacosta
  • 3. Why multimedia? •  We  are  visual  people   •  S.ll  and  moving  images   and  sound  engage  us   •  Prolifera.on  of  visually   oriented  media  and   tools   •  More  likely  to  be  shared  
  • 4. Bodyform: Answering a Facebookpost with a cheeky video
  • 5. About Pinterest•  Virtual pinboard•  Digital scrapbook/curation tool•  Ties into trend toward visual communication, curation, social sharing•  Easy and fun•  Drives more traffic than LinkedIn, YouTube and G+ combined
  • 6. Not just for fashion and decor
  • 7. Be a better pinner•  Set a goal first•  Curate the best; don’t pin everything you see•  Set your board cover•  Add context with text descriptions•  Add visuals to your own best content; link to it
  • 8. Instagram
  • 9. Can follow people or hashtags
  • 10. Instagram for businessMore than 40% of major brands use Pinterest.
  • 11. Flipboard
  • 12. Finding photosQuick and Painless Multimedia
  • 13. http://search.creativecommons.org/
  • 14. Using photos in content marketing•  Share your organization’s story in photos•  Get good product shots, including how to use•  Show people•  Invite customers to share
  • 15. Make your content “pinnable”•  Use images in standard formats (.jpg, .gif, .png), not Flash•  Do not use Javascript to load images onto page
  • 16. Infographics: the good,the bad, the uglyGraphic above by Ian Lurie
  • 17. Infographics•  Is it really an infographic? Does it communicate data in a visual format?•  Make it crystal clear•  Don’t use too many fonts•  Be sure the information flows
  • 18. Don’t do this! •  Does not tell a story •  Does not use visuals •  No flow •  No story •  BORING
  • 19. Screen capture•  Grab still shots from your screen•  Some software allows annotation too•  Try Skitch (Mac), Snipping Tool (Windows 7)•  Great for presentations (Skitch used in my slides)
  • 20. Screencasts•  “Show and tell”•  Use a series of stills OR video capture•  Capture your screen and audio in video form•  Many choices: Camtasia (Mac and PC), Snagit (Windows), Jing (Windows, Mac)
  • 21. Screencast with Camtasia
  • 22. Save PPT slides as pictures
  • 23. iMovie, MovieMaker or others
  • 24. Slideshare.net
  • 25. You do not need a fancy camera•  Use screenshots/screencasts•  Turn presentations into videos•  Buy stock video; save old B roll•  Shoot video on smartphones•  Try tool like Animoto
  • 26. Optimizing your video•  Strong title and file name•  Include keywords in description; be sure to add word “video” for the sake of search•  On YouTube, allow syndication and captions
  • 27. Where to host video?•  YouTube•  Vzaar•  Vimeo•  Blip.tv•  Many others
  • 28. Why audio?•  Warmth of the human voice•  Today s tools are accessible, easy to use•  Gear is much less expensive now
  • 29. Podcasting defined•  Audio that can be played and shared online•  Serial in nature•  True podcast requires RSS•  No iPod needed
  • 30. Sound qualitymatters!Quick and Painless Multimedia
  • 31. Basic gear Better gear•  Computer •  Computer•  Built-in mic or headset •  USB mic or mic with mixer or preamp •  Headphones
  • 32. Blue Yeti USB microphone
  • 33. Recording your podcast•  Reduce ambient noise•  Avoid built-in microphones•  Learn to use the mic and other gear•  Consider a digital recorder•  Always record in uncompressed format•  Use 44100 Hz sample rate, 64kbp bit rate, mono
  • 34. Listener has no visual cues•  Communicate for the ear, not the eye•  Use simple language; start with a hook•  Give auditory guideposts (Let s talk about three things… First… )•  Avoid lots of numbers•  Do a recap at the end
  • 35. To script or not?•  Light scripting better than tight•  If you script, mark up script and rehearse•  Learn to sound natural when reading•  My advice: Don t script, unless you have a talent for voice acting (exception: reading your fiction or essay)
  • 36. Remote interviews•  Skype•  Recording software (Pamela, Call Recorder or others)•  Microphone and headphones•  Good Internet connection
  • 37. Get great interviews•  Pick an expert who speaks well•  Do pre-interview•  Plan questions but don t share exact ones•  Always be conversational•  Don t insert agreement utterances
  • 38. My favourite digital recordersZoom H4n iPhone with iRig microphone
  • 39. Why edit audio?•  Remove stumbles•  Excessive um and ah•  Tighten up rambling parts•  Add something you forgot in the first pass
  • 40. Audacity (free software)
  • 41. Garage Band (Mac)
  • 42. Many editing choices•  Audacity (Mac, PC, Linux)•  Garage Band (Mac)•  Adobe Audition (Mac, PC)•  And others
  • 43. Levelator: Podcaster’s secretweapon
  • 44. A word about show notes•  Improve your SEO•  Helpful to listeners•  An alternative to a transcript
  • 45. Importance of ID3 tags•  ID3 tags describe your podcast for iTunes and other players•  Add them in Audacity or ID3 Editor
  • 46. Where to host your audio?•  On your own server•  Libsyn•  SoundCloud•  And more
  • 47. Shortcuts to usingaudioQuick and Painless Multimedia
  • 48. SoundCloud•  Easy way to publish audio online•  Mobile version too
  • 49. SoundCloud how-to•  Record on iPhone or computer•  Upload to SoundCloud•  Share your audio via social media•  SoundCloud now offers full podcast capabilities with RSS feed, etc.
  • 50. Easy to share withSoundCloudQuick and Painless Multimedia
  • 51. Easy to add photos to Twitter
  • 52. Add curation to your bag of tricks•  Find and share the best of relevant content produced by others•  Curation should be part of your content marketing efforts•  Be seen as an information source; possible thought leader
  • 53. Paper.li for curating multimedia
  • 54. Ideas for curated content•  Industry news•  Expert tips and advice/how-to•  Presentations•  Case studies•  Reviews of events or books•  Photos•  Infographics•  Videos, podcasts
  • 55. Quick list of curation tools•  Delicious •  Curata•  Clipboard •  Curation Station•  Pearltrees •  Scribit•  Diigo•  Storify•  Scoop.it•  Paper.li•  Google+ Sparks•  Bundlr•  Magnify.net•  Pinterest
  • 56. Please keep in touchDonna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta