Quick and Painless Multimedia (handouts)


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Handouts that accompanied Donna Papacosta's Quick and Painless Multimedia presentation at IABC Canada Business Communicators Summit, Ottawa, November 2012

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Quick and Painless Multimedia (handouts)

  1. 1. Quick and PainlessMultimediaHANDOUTIABC Canada BusinessCommunicators SummitNOVEMBER 2012Donna Papacosta
  2. 2. Goals today•  Get familiar with easy-to-use tools•  Learn to add multimedia to your communications•  Share experiences•  Have fun #CdnIABC12 @donnapapacosta
  3. 3. Why multimedia? •  We  are  visual  people   •  S.ll  and  moving  images   and  sound  engage  us   •  Prolifera.on  of  visually   oriented  media  and   tools   •  More  likely  to  be  shared  
  4. 4. Bodyform: Answering a Facebookpost with a cheeky video
  5. 5. About Pinterest•  Virtual pinboard•  Digital scrapbook/curation tool•  Ties into trend toward visual communication, curation, social sharing•  Easy and fun•  Drives more traffic than LinkedIn, YouTube and G+ combined
  6. 6. Not just for fashion and decor
  7. 7. Be a better pinner•  Set a goal first•  Curate the best; don’t pin everything you see•  Set your board cover•  Add context with text descriptions•  Add visuals to your own best content; link to it
  8. 8. Instagram
  9. 9. Can follow people or hashtags
  10. 10. Instagram for businessMore than 40% of major brands use Pinterest.
  11. 11. Flipboard
  12. 12. Finding photosQuick and Painless Multimedia
  13. 13. http://search.creativecommons.org/
  14. 14. Using photos in content marketing•  Share your organization’s story in photos•  Get good product shots, including how to use•  Show people•  Invite customers to share
  15. 15. Make your content “pinnable”•  Use images in standard formats (.jpg, .gif, .png), not Flash•  Do not use Javascript to load images onto page
  16. 16. Infographics: the good,the bad, the uglyGraphic above by Ian Lurie
  17. 17. Infographics•  Is it really an infographic? Does it communicate data in a visual format?•  Make it crystal clear•  Don’t use too many fonts•  Be sure the information flows
  18. 18. Don’t do this! •  Does not tell a story •  Does not use visuals •  No flow •  No story •  BORING
  19. 19. Screen capture•  Grab still shots from your screen•  Some software allows annotation too•  Try Skitch (Mac), Snipping Tool (Windows 7)•  Great for presentations (Skitch used in my slides)
  20. 20. Screencasts•  “Show and tell”•  Use a series of stills OR video capture•  Capture your screen and audio in video form•  Many choices: Camtasia (Mac and PC), Snagit (Windows), Jing (Windows, Mac)
  21. 21. Screencast with Camtasia
  22. 22. Save PPT slides as pictures
  23. 23. iMovie, MovieMaker or others
  24. 24. Slideshare.net
  25. 25. You do not need a fancy camera•  Use screenshots/screencasts•  Turn presentations into videos•  Buy stock video; save old B roll•  Shoot video on smartphones•  Try tool like Animoto
  26. 26. Optimizing your video•  Strong title and file name•  Include keywords in description; be sure to add word “video” for the sake of search•  On YouTube, allow syndication and captions
  27. 27. Where to host video?•  YouTube•  Vzaar•  Vimeo•  Blip.tv•  Many others
  28. 28. Why audio?•  Warmth of the human voice•  Today s tools are accessible, easy to use•  Gear is much less expensive now
  29. 29. Podcasting defined•  Audio that can be played and shared online•  Serial in nature•  True podcast requires RSS•  No iPod needed
  30. 30. Sound qualitymatters!Quick and Painless Multimedia
  31. 31. Basic gear Better gear•  Computer •  Computer•  Built-in mic or headset •  USB mic or mic with mixer or preamp •  Headphones
  32. 32. Blue Yeti USB microphone
  33. 33. Recording your podcast•  Reduce ambient noise•  Avoid built-in microphones•  Learn to use the mic and other gear•  Consider a digital recorder•  Always record in uncompressed format•  Use 44100 Hz sample rate, 64kbp bit rate, mono
  34. 34. Listener has no visual cues•  Communicate for the ear, not the eye•  Use simple language; start with a hook•  Give auditory guideposts (Let s talk about three things… First… )•  Avoid lots of numbers•  Do a recap at the end
  35. 35. To script or not?•  Light scripting better than tight•  If you script, mark up script and rehearse•  Learn to sound natural when reading•  My advice: Don t script, unless you have a talent for voice acting (exception: reading your fiction or essay)
  36. 36. Remote interviews•  Skype•  Recording software (Pamela, Call Recorder or others)•  Microphone and headphones•  Good Internet connection
  37. 37. Get great interviews•  Pick an expert who speaks well•  Do pre-interview•  Plan questions but don t share exact ones•  Always be conversational•  Don t insert agreement utterances
  38. 38. My favourite digital recordersZoom H4n iPhone with iRig microphone
  39. 39. Why edit audio?•  Remove stumbles•  Excessive um and ah•  Tighten up rambling parts•  Add something you forgot in the first pass
  40. 40. Audacity (free software)
  41. 41. Garage Band (Mac)
  42. 42. Many editing choices•  Audacity (Mac, PC, Linux)•  Garage Band (Mac)•  Adobe Audition (Mac, PC)•  And others
  43. 43. Levelator: Podcaster’s secretweapon
  44. 44. A word about show notes•  Improve your SEO•  Helpful to listeners•  An alternative to a transcript
  45. 45. Importance of ID3 tags•  ID3 tags describe your podcast for iTunes and other players•  Add them in Audacity or ID3 Editor
  46. 46. Where to host your audio?•  On your own server•  Libsyn•  SoundCloud•  And more
  47. 47. Shortcuts to usingaudioQuick and Painless Multimedia
  48. 48. SoundCloud•  Easy way to publish audio online•  Mobile version too
  49. 49. SoundCloud how-to•  Record on iPhone or computer•  Upload to SoundCloud•  Share your audio via social media•  SoundCloud now offers full podcast capabilities with RSS feed, etc.
  50. 50. Easy to share withSoundCloudQuick and Painless Multimedia
  51. 51. Easy to add photos to Twitter
  52. 52. Add curation to your bag of tricks•  Find and share the best of relevant content produced by others•  Curation should be part of your content marketing efforts•  Be seen as an information source; possible thought leader
  53. 53. Paper.li for curating multimedia
  54. 54. Ideas for curated content•  Industry news•  Expert tips and advice/how-to•  Presentations•  Case studies•  Reviews of events or books•  Photos•  Infographics•  Videos, podcasts
  55. 55. Quick list of curation tools•  Delicious •  Curata•  Clipboard •  Curation Station•  Pearltrees •  Scribit•  Diigo•  Storify•  Scoop.it•  Paper.li•  Google+ Sparks•  Bundlr•  Magnify.net•  Pinterest
  56. 56. Please keep in touchDonna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta