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Podcasting inside the organization
 

Podcasting inside the organization

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A short presentation about internal podcasting at Podcamp Toronto, February 2010. Aimed at both those who work in organizations and want to podcast, and podcasters who would like to offer their ...

A short presentation about internal podcasting at Podcamp Toronto, February 2010. Aimed at both those who work in organizations and want to podcast, and podcasters who would like to offer their services to organizations. Also mentions the networking and professional development offered by IABC/Toronto, a sponsor of Podcamp Toronto.

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  • Training and development are natural podcasting applications. Training people have used audio for years.
  • Can listen at your desk.

Podcasting inside the organization Podcasting inside the organization Presentation Transcript

  • Podcasting inside the organization Podcamp Toronto 2010 Donna Papacosta
  • THANK YOU!
  • Lots to cover
  • Lots to cover • Current landscape
  • Lots to cover • Current landscape • Best practices
  • Lots to cover • Current landscape • Best practices • Opportunities
  • Lots to cover • Current landscape • Best practices • Opportunities • Q&A/Discussion
  • How are organizations using podcasts? • Training and education
  • How are organizations using podcasts? • Training and education • News/background
  • How are organizations using podcasts? • Training and education • News/background • Change management
  • How are organizations using podcasts? • Training and education • News/background • Change management • Introduce new leadership
  • How are organizations using podcasts? • Training and education • News • Change management • Introduce new leadership • Rev up the sales team
  • How are organizations using podcasts? • Training and education • News/background • Change management • Introduce new leadership • Rev up the sales team • Internal conferences
  • You already know the benefits • Portable • Time shifted • Relatively easy to produce • Inexpensive
  • Current landscape • More understanding of podcasting, but not universal • Often not integrated sufficiently • Lots of outsourcing; some in house • Some confusion as to when to use audio vs. video
  • Good news Organizations need communicators who understand social media and multimedia.
  • And...... They want business people and storytellers, not necessarily techies.
  • Best practices • Be sure podcast is integrated into other communications • Be consistent • Get buy-in from leadership • Measure • Quality counts!
  • Opportunities • Find your niche • Keep up to date (gear and techniques) • Network with communicators
  • IABC/Toronto • International Association of Business Communicators • Toronto: largest IABC chapter in the world (1,650+) • Special interest groups: West End (west of Toronto) Professional Independent Communicators
  • IABC offers • Networking • Professional development • Volunteering • Job resources
  • Keep in touch! donna@trafcom.com 905-844-7645 http://trafcom.com http://podcastyourconference.com http://trafcomnews.com http://trafcomnewspodcast.com Twitter @donnapapacosta LinkedIn http://ca.linkedin.com/in/papacosta