Podcasting
inside the organization
    Podcamp Toronto 2010

        Donna Papacosta
THANK YOU!
Lots to cover
Lots to cover
• Current landscape
Lots to cover
• Current landscape
• Best practices
Lots to cover
• Current landscape
• Best practices
• Opportunities
Lots to cover
• Current landscape
• Best practices
• Opportunities
• Q&A/Discussion
How are organizations
  using podcasts?

• Training and education
How are organizations
  using podcasts?

• Training and education
• News/background
How are organizations
  using podcasts?

• Training and education
• News/background
• Change management
How are organizations
  using podcasts?
• Training and education
• News/background
• Change management
• Introduce new lea...
How are organizations
  using podcasts?
• Training and education
• News
• Change management
• Introduce new leadership
• R...
How are organizations
  using podcasts?
• Training and education
• News/background
• Change management
• Introduce new lea...
You already know the
       benefits
• Portable
• Time shifted
• Relatively easy to produce
• Inexpensive
Current landscape
• More understanding of podcasting, but not
  universal
• Often not integrated sufficiently
• Lots of out...
Good news
Organizations need communicators
who understand social media
and multimedia.
And......
They want business people and
storytellers, not necessarily
techies.
Best practices
• Be sure podcast is integrated into
  other communications
• Be consistent
• Get buy-in from leadership
• ...
Opportunities

• Find your niche
• Keep up to date (gear and techniques)
• Network with communicators
IABC/Toronto
• International Association of Business
  Communicators
• Toronto: largest IABC chapter in the world
  (1,650...
IABC offers

• Networking
• Professional development
• Volunteering
• Job resources
Keep in touch!
donna@trafcom.com
905-844-7645
http://trafcom.com
http://podcastyourconference.com
http://trafcomnews.com
h...
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
Podcasting inside the organization
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Podcasting inside the organization

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A short presentation about internal podcasting at Podcamp Toronto, February 2010. Aimed at both those who work in organizations and want to podcast, and podcasters who would like to offer their services to organizations. Also mentions the networking and professional development offered by IABC/Toronto, a sponsor of Podcamp Toronto.

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  • Training and development are natural podcasting applications. Training people have used audio for years.
  • Can listen at your desk.
  • Podcasting inside the organization

    1. 1. Podcasting inside the organization Podcamp Toronto 2010 Donna Papacosta
    2. 2. THANK YOU!
    3. 3. Lots to cover
    4. 4. Lots to cover • Current landscape
    5. 5. Lots to cover • Current landscape • Best practices
    6. 6. Lots to cover • Current landscape • Best practices • Opportunities
    7. 7. Lots to cover • Current landscape • Best practices • Opportunities • Q&A/Discussion
    8. 8. How are organizations using podcasts? • Training and education
    9. 9. How are organizations using podcasts? • Training and education • News/background
    10. 10. How are organizations using podcasts? • Training and education • News/background • Change management
    11. 11. How are organizations using podcasts? • Training and education • News/background • Change management • Introduce new leadership
    12. 12. How are organizations using podcasts? • Training and education • News • Change management • Introduce new leadership • Rev up the sales team
    13. 13. How are organizations using podcasts? • Training and education • News/background • Change management • Introduce new leadership • Rev up the sales team • Internal conferences
    14. 14. You already know the benefits • Portable • Time shifted • Relatively easy to produce • Inexpensive
    15. 15. Current landscape • More understanding of podcasting, but not universal • Often not integrated sufficiently • Lots of outsourcing; some in house • Some confusion as to when to use audio vs. video
    16. 16. Good news Organizations need communicators who understand social media and multimedia.
    17. 17. And...... They want business people and storytellers, not necessarily techies.
    18. 18. Best practices • Be sure podcast is integrated into other communications • Be consistent • Get buy-in from leadership • Measure • Quality counts!
    19. 19. Opportunities • Find your niche • Keep up to date (gear and techniques) • Network with communicators
    20. 20. IABC/Toronto • International Association of Business Communicators • Toronto: largest IABC chapter in the world (1,650+) • Special interest groups: West End (west of Toronto) Professional Independent Communicators
    21. 21. IABC offers • Networking • Professional development • Volunteering • Job resources
    22. 22. Keep in touch! donna@trafcom.com 905-844-7645 http://trafcom.com http://podcastyourconference.com http://trafcomnews.com http://trafcomnewspodcast.com Twitter @donnapapacosta LinkedIn http://ca.linkedin.com/in/papacosta

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