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Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
Move your message with audio: A podcasting workshop for writers
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Move your message with audio: A podcasting workshop for writers

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Slides presented at a workshop for the Professional Writers of Canada, Toronto chapter, March 24, 2012.

Slides presented at a workshop for the Professional Writers of Canada, Toronto chapter, March 24, 2012.

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Transcript

  • 1. Move YourMessage withAudioMarch 2012Donna Papacosta
  • 2. Sounds of writers making money with audioMove Your Message with Audio
  • 3. Why would you, awriter, use audio?Move Your Message with Audio
  • 4. Writers using audio•  Promote your book•  Share your knowledge; run training programs•  Share interviews you’ve done for articles•  Create a more interesting web presence•  Offer audio/podcasting services to clients
  • 5. Some terminology firstMove Your Message with Audio
  • 6. Simple definition ofpodcasting: Internetradio showMove Your Message with Audio
  • 7. A little more techie:Difference betweenaudio and podcastMove Your Message with Audio
  • 8. Characteristics of a podcast•  Audio or video file•  Not just downloadable; need RSS feed•  Serial nature•  No iPod required, despite the name
  • 9. Why audio?•  Warmth of the human voice•  Popularity of multimedia•  Today s tools are accessible, easy to use•  Gear is much less expensive now
  • 10. The informationfirehose
  • 11. Human touch of audio•  Intimate in your ears•  Portable and time-shifted•  Can build relationships•  Appeals to auditory learners
  • 12. The basics of podcasting•  Plan ahead•  Record in uncompressed format•  Edit; save or export file as MP3•  Upload MP3 file to a hosting service (Libsyn)•  Publish podcast in an RSS feed through your blog
  • 13. Planning your podcast•  What s your goal?•  Who are you trying to reach?•  Know how to produce?•  Can you promote it?
  • 14. To script or not?•  Light scripting better than tight•  If you script, mark up script and rehearse•  Learn to sound natural when reading•  My advice: Don t script, unless you have a talent for voice acting (exception: reading your fiction or essay)
  • 15. Remember this isaudio!Move Your Message with Audio
  • 16. Listener has no visual cues•  Communicate for the ear, not the eye•  Use simple language; start with a hook•  Give auditory guideposts (Let s talk about three things… First… )•  Avoid lots of numbers•  Do a recap at the end
  • 17. Recording your podcast•  Avoid built-in microphones•  Learn to use the mic and other gear•  Consider a digital recorder•  Always record in uncompressed format
  • 18. Podcasting in yourofficeMove Your Message with Audio
  • 19. Basic gear•  Computer•  Microphone•  Recording software (Audacity is free)
  • 20. Remote interviews•  Skype•  Recording software (Pamela, Call Recorder or others)•  Microphone and headphones•  Good Internet connection
  • 21. Recording steps•  Silence ambient noise where possible•  Check your gear•  Get a waveform that is full but not clipped•  Use 44100 Hz sample rate, 64kbp bit rate, mono
  • 22. Podcasting on the goMove Your Message with Audio
  • 23. Let s record nowMove Your Message with Audio
  • 24. Get great interviews•  Pick an expert who speaks well•  Do pre-interview•  Plan questions but don t share exact ones•  Always be conversational•  Don t insert agreement utterances
  • 25. Editing your podcast•  Start with a good recording!•  Remove some (not all) ums•  Use simple software (Audacity, Garage Band)•  Save and back up your work
  • 26. Let s edit nowMove Your Message with Audio
  • 27. Show notes•  Improve your SEO•  Helpful to listeners
  • 28. Shortcuts to usingaudioMove Your Message with Audio
  • 29. Let s publish withSoundCloudMove Your Message with Audio
  • 30. SoundCloud how-to•  Record on iPhone or computer•  Upload to SoundCloud•  Share your audio via social media•  Note: SoundCloud now offering full podcast capabilities with RSS feed, etc.
  • 31. Blogging makes podcasting easierMove Your Message with Audio
  • 32. Promoting your podcast•  Pick a great name (not like mine)•  Get attractive cover art•  Get listed in iTunes and other directories•  Make podcast easy to find•  Promote through social and other media
  • 33. Measuring your success•  How many downloads?•  How many subscribers to RSS feed?•  Is anyone talking about your podcast?•  What were you trying to achieve?
  • 34. Get the Podcaster s ChecklistMove Your Message with Audio
  • 35. Find your passion, share yourstory, build your businessDonna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta

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