Get known, get remembered, get blogging!   Donna Papacosta    September 27, 2011
What you want to know (I hope)
What you want to    know (I hope)• Why blog?
What you want to    know (I hope)• Why blog?• How to blog
What you want to    know (I hope)• Why blog?• How to blog• Best practices
Why blog?
Why blog?• Personal branding (get known)
Why blog?• Personal branding (get known)• Build relationships (get remembered)
Why blog?• Personal branding (get known)• Build relationships (get remembered)• Content marketing (get business)
Search engines  love blogs
Increase traffic to your       website
Make connections
Flex your writingmuscles; take (small)       risks
How
How• First, read blogs!
How• First, read blogs!• Pick your passion
How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform a...
Choosing a platform
Pick a host
How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform a...
Best practices
Best practices• Blog consistently, with your goals in mind
Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO
Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, mult...
Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, mult...
Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, mult...
Use photos
Embed audio
Embed video
Easy to share
Simple to subscribe
What to blog about?
Some ideas
Some ideas• Share things you’ve learned
Some ideas• Share things you’ve learned• Tell your organization’s or client’s success  story
Some ideas• Share things you’ve learned• Tell your organization’s or client’s success  story• Link to others’ content
Some ideas• Share things you’ve learned• Tell your organization’s or client’s success  story• Link to others’ content• Pro...
Some ideas• Share things you’ve learned• Tell your organization’s or client’s success  story• Link to others’ content• Pro...
Some ideas• Share things you’ve learned• Tell your organization’s or client’s success  story• Link to others’ content• Pro...
Tell stories!
How to build your   audience
Create great content!
Comment onothers’ blogs
Leverage social  networks
SEO-friendly headlines
More blog promotion        tips
More blog promotion        tips• Back link to others’ blogs
More blog promotion        tips• Back link to others’ blogs• Link to blog in your email signature
More blog promotion        tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news ...
More blog promotion        tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news ...
More blog promotion        tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news ...
Guest blogging
Get syndicated
Don’t forget micro-     blogging
“But I’m not a writer!”
“But I’m not a writer!”• Use audio
“But I’m not a writer!”• Use audio• Post videos
“But I’m not a writer!”• Use audio• Post videos• Share photos
“But I’m not a writer!”• Use audio• Post videos• Share photos• Curate content from others
Easiest way to start?
Keep in touch   Donna Papacosta  donna@trafcom.com     905.844.7645     trafcom.com   trafcomnews.com   @donnapapacosta
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
Get known, get remembered, get blogging
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Get known, get remembered, get blogging

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Presentation at IABC/Toronto professional development seminar by Donna Papacosta

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  • How many blog? How many want to blog? How many read blogs?\n
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  • not just an online diary. not the guy in his mom’s basement in a barcalounger\n
  • my story 2004 - reading blogs, commenting, starting own, grow audience and grow biz\n
  • iabc/toronto members are blogging\n
  • To showcase my abilities as a writer, increase my visibility as an independent, and keep up-to-date with the various forms of communication in which my clients and colleagues have an interest.\n\n
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  • Provide an information resource for Canadian nonprofits. There are a lot of commonalities when it comes to cause-related communication, but there are differences, too. My long-term goal is to build a solid content resource for Canadian nonprofits so they at least have a "Do It Yourself" starting point. Sometimes it's just a matter of pointing out what I think is a great resource that already exists, sometimes it means localizing information or filling what I think is a gap.\nGive people a way to get to know me - my personality, my views, my approach. I want people to be able to get a good sense of who I am so they know what to expect; I want to give them a sense of what my interests are, how I look at things, what I think about various (related) topics. \nCreate content and solidify my own thoughts. From my point of view, there's a different tone between Blog Posts and other content - whether that be other web content or something I might produce as information for a client (for example). Blog posts are perhaps a bit less "official", so I feel a bit more free to say "This is what I think - what do you think". For ideas that stick, I can refine and repurpose.\n
  • BRYNA JONES - To promote HSAL and build brand awareness\n2.       To highlight the skill sets of our consultants\n3.       To provide valuable content to our audiences\n4.       To exemplify best practices in social media to our clients\n5.       To be part of a larger conversation about the future of urban planning, sustainable development and public consultation\n \n
  • Need examples.\n
  • Need examples.\n
  • Need examples.\n
  • Came to Canada, started in public service, gained interest in sm. Turned website in blog. Thornley Fallis job, now VP at Edelman\n
  • helped establish career through blogging. now a best-selling author and speaker. blog is a great way to build a platform if you want to publish a book \n
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  • slow week at end of summer. You can see the days on which I blogged.\n
  • comment. get to know people. meet in real life\n
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  • also facebook\n
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  • Get known, get remembered, get blogging

    1. 1. Get known, get remembered, get blogging! Donna Papacosta September 27, 2011
    2. 2. What you want to know (I hope)
    3. 3. What you want to know (I hope)• Why blog?
    4. 4. What you want to know (I hope)• Why blog?• How to blog
    5. 5. What you want to know (I hope)• Why blog?• How to blog• Best practices
    6. 6. Why blog?
    7. 7. Why blog?• Personal branding (get known)
    8. 8. Why blog?• Personal branding (get known)• Build relationships (get remembered)
    9. 9. Why blog?• Personal branding (get known)• Build relationships (get remembered)• Content marketing (get business)
    10. 10. Search engines love blogs
    11. 11. Increase traffic to your website
    12. 12. Make connections
    13. 13. Flex your writingmuscles; take (small) risks
    14. 14. How
    15. 15. How• First, read blogs!
    16. 16. How• First, read blogs!• Pick your passion
    17. 17. How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform and host
    18. 18. Choosing a platform
    19. 19. Pick a host
    20. 20. How• First, read blogs!• Pick your passion• Set your goals based on your strategy• Choose concept, name• Select platform and host• Create editorial calendar
    21. 21. Best practices
    22. 22. Best practices• Blog consistently, with your goals in mind
    23. 23. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO
    24. 24. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia
    25. 25. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia• Keep it short; use lists and subheads
    26. 26. Best practices• Blog consistently, with your goals in mind• Write for humans, but think of SEO• Use photos, graphics, multimedia• Keep it short; use lists and subheads• Make it easy to share and subscribe
    27. 27. Use photos
    28. 28. Embed audio
    29. 29. Embed video
    30. 30. Easy to share
    31. 31. Simple to subscribe
    32. 32. What to blog about?
    33. 33. Some ideas
    34. 34. Some ideas• Share things you’ve learned
    35. 35. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story
    36. 36. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content
    37. 37. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in
    38. 38. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in• Interview an expert
    39. 39. Some ideas• Share things you’ve learned• Tell your organization’s or client’s success story• Link to others’ content• Promote events you’re involved in• Interview an expert• Review a book, course, event
    40. 40. Tell stories!
    41. 41. How to build your audience
    42. 42. Create great content!
    43. 43. Comment onothers’ blogs
    44. 44. Leverage social networks
    45. 45. SEO-friendly headlines
    46. 46. More blog promotion tips
    47. 47. More blog promotion tips• Back link to others’ blogs
    48. 48. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature
    49. 49. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)
    50. 50. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)• Guest blogging
    51. 51. More blog promotion tips• Back link to others’ blogs• Link to blog in your email signature• Offline promotion (news release?)• Guest blogging• Syndication
    52. 52. Guest blogging
    53. 53. Get syndicated
    54. 54. Don’t forget micro- blogging
    55. 55. “But I’m not a writer!”
    56. 56. “But I’m not a writer!”• Use audio
    57. 57. “But I’m not a writer!”• Use audio• Post videos
    58. 58. “But I’m not a writer!”• Use audio• Post videos• Share photos
    59. 59. “But I’m not a writer!”• Use audio• Post videos• Share photos• Curate content from others
    60. 60. Easiest way to start?
    61. 61. Keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com trafcomnews.com @donnapapacosta
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