Don't ignore Google+
Upcoming SlideShare
Loading in...5
×
 

Don't ignore Google+

on

  • 911 views

A presentation by Donna Papacosta to the Halton-Peel Communications Association about the benefits of a presence on GooglePlus.

A presentation by Donna Papacosta to the Halton-Peel Communications Association about the benefits of a presence on GooglePlus.

Statistics

Views

Total Views
911
Views on SlideShare
907
Embed Views
4

Actions

Likes
7
Downloads
6
Comments
0

2 Embeds 4

https://twitter.com 3
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Don't ignore Google+ Don't ignore Google+ Presentation Transcript

  • Please don’t ignore GooglePlus! May 15, 2014 @DonnaPapacosta
  • NOT JUST ANOTHER SOCIAL NETWORK!
  • What is G+ exactly? •  A social networking and identity service from Google •  A “social layer” that enhances many of Google’s online properties •  An authorship tool that associates Web content with its author
  • Social networking and identity service
  • Social layer within Google world •  Google+ as a social destination •  Personalized Search •  Google Maps •  Google Play •  Google Local (reviews)
  • Authorship tool
  • G+ benefits •  Integrated with Google Search, etc. •  Google Hangouts useful for video conferences, meetings; Hangouts on Air – live broadcast •  You can create and nourish Communities •  Network and learn •  Build yourself up as trusted authority
  • G+ Circles
  • Google+ Hangout on Air Do an interview live Automatically publish to YouTube
  • G+ Communities
  • How to get started •  Create your account (need a Google account) •  Write a strong About page with links to your products/services on website
  • G+ tips •  Use Circles to group people you follow •  Add appropriate #hashtags to post (helps your SEO) •  Join Communities •  Use plenty of photos! G+ is very photo friendly
  • Pros and cons: Google+ Pros •  Clean interface •  No ads •  Integrated with Google search •  Supports rich multimedia •  Communities add value Cons •  People you know may not be there •  Google has history of dropping platforms
  • Blog as hub Blog  Twi)er   Google+   LinkedIn   Facebook   Pinterest  
  • Design your social media roadmap •  Know your business objectives and social media goals •  Choose social networks (where is audience?) and automation tools •  Make sure your profiles rock •  Always share great content •  Engage with people; don’t just broadcast
  • Where to learn more •  Social Media Explorer •  Social Media University Global •  Social Media Examiner •  Seth’s Blog •  Six Pixels of Separation blog and podcast •  For Immediate Release: The Hobson and Holtz Report podcast
  • Will you try this? •  Set up a Google+ profile •  Complete your “About” section •  Share your own blog posts; link to others •  Join a Community •  Start a Hangout
  • Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645 trafcom.com @donnapapacosta