Content marketingfor your businessHalTech Marketing Peer2PeerMay 11, 2012Donna Papacosta
Content marketing defined•  Understanding what your prospects   need, and producing material that   meets those needs.•  M...
Do you have one of these?
NO ONE cares aboutyour company missionstatement but youCONTENT MARKETING
Content at centre stage– not self-serving copy CONTENT MARKETING
Can you solve theirproblem?CONTENT MARKETING
Share storiesCONTENT MARKETING
How to share stories•    Text            •    Webinar•    Audio           •    Infographic•    Video, photo    •    White ...
Typical buying cycle•  Awareness•  Research•  Comparison, evaluation•  Purchase•  Become a fan
Benefits of content marketing•  Get better SEO•  Build word-of-mouth buzz•  Be known as thought leader•  Generate more lea...
Social media +content marketingCONTENT MARKETING
Let’s look at examplesNOTE: Videos were shown during thepresentation.CONTENT MARKETING
ALWAYS•  Be interesting•  Be relevant•  Be consistent
Best practices forcontent marketing•  Know your audience•  What problems are they trying to solve?•  Create an editorial c...
STEAL – from yourselfBEST PRACTICES FOR CONTENT MARKETING
Pitfalls to avoid•  Don’t overtly sell your services•  Don’t be dull•  Don’t forget to curate as well as create content•  ...
Action steps•  Remember your audience’s needs•  Keep your end goal in mind•  Think like a publisher•  Just do it!
Need help creatingor curating content?Donna Papacostadonna@trafcom.com   trafcom.com905.844.7645        @donnapapacosta
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Upcoming SlideShare
Loading in …5
×

Content marketing for your business

2,982 views
2,910 views

Published on

A presentation on content marketing by Donna Papacosta to HalTech, Oakville, May 11, 2012. Note: Videos were also shown during the presentation; they are not included here.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,982
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content marketing for your business

  1. 1. Content marketingfor your businessHalTech Marketing Peer2PeerMay 11, 2012Donna Papacosta
  2. 2. Content marketing defined•  Understanding what your prospects need, and producing material that meets those needs.•  Must be relevant and engaging•  Not sales-y
  3. 3. Do you have one of these?
  4. 4. NO ONE cares aboutyour company missionstatement but youCONTENT MARKETING
  5. 5. Content at centre stage– not self-serving copy CONTENT MARKETING
  6. 6. Can you solve theirproblem?CONTENT MARKETING
  7. 7. Share storiesCONTENT MARKETING
  8. 8. How to share stories•  Text •  Webinar•  Audio •  Infographic•  Video, photo •  White paper•  Blog •  E-book•  Podcast •  Survey•  E-newsletter •  Case study•  Industry news •  How-to guide
  9. 9. Typical buying cycle•  Awareness•  Research•  Comparison, evaluation•  Purchase•  Become a fan
  10. 10. Benefits of content marketing•  Get better SEO•  Build word-of-mouth buzz•  Be known as thought leader•  Generate more leads and business
  11. 11. Social media +content marketingCONTENT MARKETING
  12. 12. Let’s look at examplesNOTE: Videos were shown during thepresentation.CONTENT MARKETING
  13. 13. ALWAYS•  Be interesting•  Be relevant•  Be consistent
  14. 14. Best practices forcontent marketing•  Know your audience•  What problems are they trying to solve?•  Create an editorial calendar•  Amplify content with social media•  Use content you already have; add curation
  15. 15. STEAL – from yourselfBEST PRACTICES FOR CONTENT MARKETING
  16. 16. Pitfalls to avoid•  Don’t overtly sell your services•  Don’t be dull•  Don’t forget to curate as well as create content•  Don’t ignore the power of social media
  17. 17. Action steps•  Remember your audience’s needs•  Keep your end goal in mind•  Think like a publisher•  Just do it!
  18. 18. Need help creatingor curating content?Donna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta

×