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Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
Content marketing for your business
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Content marketing for your business

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A presentation on content marketing by Donna Papacosta to HalTech, Oakville, May 11, 2012. Note: Videos were also shown during the presentation; they are not included here.

A presentation on content marketing by Donna Papacosta to HalTech, Oakville, May 11, 2012. Note: Videos were also shown during the presentation; they are not included here.

Published in: Business, News & Politics
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Transcript

  • 1. Content marketingfor your businessHalTech Marketing Peer2PeerMay 11, 2012Donna Papacosta
  • 2. Content marketing defined•  Understanding what your prospects need, and producing material that meets those needs.•  Must be relevant and engaging•  Not sales-y
  • 3. Do you have one of these?
  • 4. NO ONE cares aboutyour company missionstatement but youCONTENT MARKETING
  • 5. Content at centre stage– not self-serving copy CONTENT MARKETING
  • 6. Can you solve theirproblem?CONTENT MARKETING
  • 7. Share storiesCONTENT MARKETING
  • 8. How to share stories•  Text •  Webinar•  Audio •  Infographic•  Video, photo •  White paper•  Blog •  E-book•  Podcast •  Survey•  E-newsletter •  Case study•  Industry news •  How-to guide
  • 9. Typical buying cycle•  Awareness•  Research•  Comparison, evaluation•  Purchase•  Become a fan
  • 10. Benefits of content marketing•  Get better SEO•  Build word-of-mouth buzz•  Be known as thought leader•  Generate more leads and business
  • 11. Social media +content marketingCONTENT MARKETING
  • 12. Let’s look at examplesNOTE: Videos were shown during thepresentation.CONTENT MARKETING
  • 13. ALWAYS•  Be interesting•  Be relevant•  Be consistent
  • 14. Best practices forcontent marketing•  Know your audience•  What problems are they trying to solve?•  Create an editorial calendar•  Amplify content with social media•  Use content you already have; add curation
  • 15. STEAL – from yourselfBEST PRACTICES FOR CONTENT MARKETING
  • 16. Pitfalls to avoid•  Don’t overtly sell your services•  Don’t be dull•  Don’t forget to curate as well as create content•  Don’t ignore the power of social media
  • 17. Action steps•  Remember your audience’s needs•  Keep your end goal in mind•  Think like a publisher•  Just do it!
  • 18. Need help creatingor curating content?Donna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta

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