Content marketing for your business

Content marketingfor your businessHalTech Marketing Peer2PeerMay 11, 2012Donna Papacosta

Content marketing defined•  Understanding what your prospects need, and producing material that meets those needs.•  Must be relevant and engaging•  Not sales-y

Do you have one of these?

NO ONE cares aboutyour company missionstatement but youCONTENT MARKETING

Content at centre stage– not self-serving copy CONTENT MARKETING

Can you solve theirproblem?CONTENT MARKETING

Share storiesCONTENT MARKETING

How to share stories•  Text •  Webinar•  Audio •  Infographic•  Video, photo •  White paper•  Blog •  E-book•  Podcast •  Survey•  E-newsletter •  Case study•  Industry news •  How-to guide

Typical buying cycle•  Awareness•  Research•  Comparison, evaluation•  Purchase•  Become a fan

Benefits of content marketing•  Get better SEO•  Build word-of-mouth buzz•  Be known as thought leader•  Generate more leads and business

Social media +content marketingCONTENT MARKETING

Let’s look at examplesNOTE: Videos were shown during thepresentation.CONTENT MARKETING

ALWAYS•  Be interesting•  Be relevant•  Be consistent

Best practices forcontent marketing•  Know your audience•  What problems are they trying to solve?•  Create an editorial calendar•  Amplify content with social media•  Use content you already have; add curation

STEAL – from yourselfBEST PRACTICES FOR CONTENT MARKETING

Pitfalls to avoid•  Don’t overtly sell your services•  Don’t be dull•  Don’t forget to curate as well as create content•  Don’t ignore the power of social media

Action steps•  Remember your audience’s needs•  Keep your end goal in mind•  Think like a publisher•  Just do it!

Need help creatingor curating content?Donna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta

http://trafcom.typepad.com	817
http://podcast.trafcom.com	156
http://vps6490.inmotionhosting.com	65
http://feeds.feedburner.com	15
http://www.typepad.com	3
http://news.trafcom.com	3
http://www.trafcom.typepad.com	1
http://www.linkedin.com	1

Content marketing for your business

by Trafalgar Communications

Accessibility

Categories

Upload Details

Usage Rights

8 Embeds 1,061

Statistics

Content marketing for your business Presentation Transcript