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Content marketing for your business
 

Content marketing for your business

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A presentation on content marketing by Donna Papacosta to HalTech, Oakville, May 11, 2012. Note: Videos were also shown during the presentation; they are not included here.

A presentation on content marketing by Donna Papacosta to HalTech, Oakville, May 11, 2012. Note: Videos were also shown during the presentation; they are not included here.

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    Content marketing for your business Content marketing for your business Presentation Transcript

    • Content marketingfor your businessHalTech Marketing Peer2PeerMay 11, 2012Donna Papacosta
    • Content marketing defined•  Understanding what your prospects need, and producing material that meets those needs.•  Must be relevant and engaging•  Not sales-y
    • Do you have one of these?
    • NO ONE cares aboutyour company missionstatement but youCONTENT MARKETING
    • Content at centre stage– not self-serving copy CONTENT MARKETING
    • Can you solve theirproblem?CONTENT MARKETING
    • Share storiesCONTENT MARKETING
    • How to share stories•  Text •  Webinar•  Audio •  Infographic•  Video, photo •  White paper•  Blog •  E-book•  Podcast •  Survey•  E-newsletter •  Case study•  Industry news •  How-to guide
    • Typical buying cycle•  Awareness•  Research•  Comparison, evaluation•  Purchase•  Become a fan
    • Benefits of content marketing•  Get better SEO•  Build word-of-mouth buzz•  Be known as thought leader•  Generate more leads and business
    • Social media +content marketingCONTENT MARKETING
    • Let’s look at examplesNOTE: Videos were shown during thepresentation.CONTENT MARKETING
    • ALWAYS•  Be interesting•  Be relevant•  Be consistent
    • Best practices forcontent marketing•  Know your audience•  What problems are they trying to solve?•  Create an editorial calendar•  Amplify content with social media•  Use content you already have; add curation
    • STEAL – from yourselfBEST PRACTICES FOR CONTENT MARKETING
    • Pitfalls to avoid•  Don’t overtly sell your services•  Don’t be dull•  Don’t forget to curate as well as create content•  Don’t ignore the power of social media
    • Action steps•  Remember your audience’s needs•  Keep your end goal in mind•  Think like a publisher•  Just do it!
    • Need help creatingor curating content?Donna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta