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Coming soon to a job description near you: Content curation
 

Coming soon to a job description near you: Content curation

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Content curation is now a required skill for business communicators. Presentation at the International Association of Business Communicators (IABC) world conference in Chicago, June 2012 by Donna ...

Content curation is now a required skill for business communicators. Presentation at the International Association of Business Communicators (IABC) world conference in Chicago, June 2012 by Donna Papacosta.

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    Coming soon to a job description near you: Content curation Coming soon to a job description near you: Content curation Presentation Transcript

    • Your job ischangingCONTENT CURATION
    • Finding, selecting,organizing, sharingthe best of relevantcontent.CONTENT CURATION
    • The informationfirehose
    • “It’s not informationoverload. It’s filterfailure.” – Clay ShirkyCONTENT CURATION
    • Why should YOU care aboutcuration?•  Helps you keep up with rapid flow of information•  Positions you as a learner and thought leader•  Helps differentiate your organization•  Can boost content marketing efforts
    • Curation can helpyou do your jobCONTENT CURATION
    • Individuals as curators•  Get known as a thought leader•  Expand your reach by adding curated content to your original content•  Be a trusted guide within your organization and with clients
    • Brands as curators•  Keeps brand top of mind, especially in long B2B buying cycle•  Positions organization as trusted guide
    • Curation steps1.  Find content•  Automate content discovery•  Use Google email/RSS alerts•  Save Twitter, G+ searches•  Follow industry thought leaders on various platforms
    • Curation steps2. Pick your tools
    • Curation steps3. Own your niche
    • Curation steps4. Follow the 70/30 rule (With thanks to ToddDefren of SHIFT) Branded   Curated  
    • Curation steps5. Share your content consistently; make iteasy for others to share
    • Curation steps6. Always link to the original source!
    • Aggregation vs. curation
    • Curation adds thehuman factorCONTENT CURATION
    • “If I like it, it’s curation.If I don’t like it, it’s aggregation.”
    • Tools and examples
    • Delicious
    • STORIFY
    • Storify demo
    • PAPER.LI
    • Add scribit screen here
    • Defining your curationstrategy•  How are you trying to position yourself or your organization?•  What role does content play in your overall marketing or communications strategy?•  How can you keep your efforts going?•  How will you measure success?
    • Remember tobe discerning!BEST PRACTICES FOR CONTENT CURATION
    • Curating for your intranet•  Company news•  News about competitors•  What’s happening in the industry•  Other factors that affect the market
    • Ideas for curated content•  Industry news•  Expert tips and advice/how-to•  Presentations•  Case studies•  Reviews of events or books•  Photos•  Infographics•  Videos, podcasts
    • Format?•  E-newsletter•  Blog•  Microsite•  Curation tool
    • Quick list of tools•  Delicious •  Curata•  Clipboard •  Curation Station•  Pearltrees •  Scribit•  Diigo•  Storify•  Scoop.it•  Paper.li•  Google+ Sparks•  Bundlr•  Magnify.net•  Pinterest
    • Best practices1. Know what your audience cares about
    • Best practices2. Identify thought leaders, influencers
    • Best practices3. Set up automated feeds for discovery;use alerts; save Twitter andG+ searches
    • Best practices4. Remember the 70/30 rule Branded   Curated  
    • Best practices5. Be shareable
    • Best practices6. Always attribute to original source
    • Are you ready tostart curating?CONTENT CURATION
    • Email me andI will send curation tipsDonna Papacostadonna@trafcom.com trafcom.com905.844.7645 @donnapapacosta888.877.4954