Imprinted items for your Marketing and Advertising projects

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Imprinted items for your Marketing and Advertising projects

  1. 1. Sales Promotion& Advertising What are the differences between Ad Specialties and Premiums
  2. 2. • What is an Ad Specialty? (Imprinted Promotional Product.)• An Ad Specialty is an item that can show your companies name, address, phone and fax number, web site and e-mail and any promotional information you want. It can also say Thank You. It can be March 23,2008 ASI media release Sales Analysis 2
  3. 3. 2004 Sales:$16.9 BILLION2007 Sales:$20 billion March 23,2008 ASI media release Sales Analysis 3
  4. 4.  Why the sales increase?: According to a survey taken of Industry Distributors. Promotional products are becoming more widely accepted and integrated into an organization’s marketing mix. March 23,2008 ASI media release Sales Analysis 4
  5. 5.  An Ad Specialty promotional item helps create awareness. An Ad Specialty item helps to build relationships. An Ad Specialty item generates new and repeat business. An Ad Specialty item can better position your company. March 23,2008 ASI media release Sales Analysis 5
  6. 6.  A Premium is usually a give-a-way item that generates goodwill. A Premium usually accompanies your product or service. A Premium adds perceived value to your product or service. March 23,2008 ASI media release Sales Analysis 6
  7. 7. 1. Generates good will amongst existing customers and potential customers as much as 50%.2. Ad Specialties can increase referrals by over 20%.3. Ad Specialties creates new sales opportunities because other people see items you have distributed. March 23,2008 ASI media release Sales Analysis 7
  8. 8.  Ad Specialties used prior to a trade show event can create additional booth traffic. Ad Specialties helps develop customer loyalty and customer retention. An Ad Specialty item included with a direct mail piece increases your chances the piece will be opened and a sale will be made. March 23,2008 ASI media release Sales Analysis 8
  9. 9.  How the study was conducted: Interviewers surveyed businesspeople in 4 metro areas. 618 face to face interviews completed. New York Chicago Los Angeles Philadelphia An online survey to additional end-users augmented the in-person survey. March 23,2008 ASI media release Sales Analysis 9
  10. 10.  Study Results: 84% of recipients of advertising specialties can identify the advertiser. 42% of recipients have a more favorable impression of the advertiser. 62% of recipients did business with the advertiser after receiving an item. March 23,2008 ASI media release Sales Analysis 10
  11. 11.  The average advertising specialty is kept for 7 MONTHS. The average cost-per-impression of a promotional product is $.004 March 23,2008 ASI media release Sales Analysis 11
  12. 12.  Advertising Specialties deliver a more favorable Cost-Per-Impression than other media. Billboards: $.003 Advertising Specialties: $.004 Radio: $.005 TV: Syndicated $.006, Prime Time $.019 Newspaper ½ page $.019 Magazine: $.033 Source: ASI, Los Angeles Mobile Billboards.com The Nielsen Company. March 23,2008 ASI media release Sales Analysis 12
  13. 13.  Most Popular Product Categories. (Based on Industry Revenue) 1) Shirts 2) Bags 3) Headwear 4) Desk/Office Accessories 5) Writing Instruments 6) Other Wearables 7) Glassware/Ceramics 9) Health & Safety 10) Electronics March 23,2008 ASI media release Sales Analysis 13
  14. 14.  An Ad Specialty item is an effective way of saying “THANK YOU” to your customers. March 23,2008 ASI media release Sales Analysis 14
  15. 15.  Practically Speaking. Want your client to remember you every day? Then give him a gift that he’ll pull out on a daily basis, whether it’s a great pen or a USB port that he can use regularly. Make It Personal. Send a gift that reflects your client’s personal interest. Leisman Insurance Agency sends baby presents whenever one of their clients has a child. Watch the Budget. Some companies still put limits on how expensive a gift their employees can receive ($25 is a common cap) If your client works at one of those firms, you will need to watch your gift budget. Gifts Aren’t Billboards. Yes, you want to get your message across that your company is valuable to your client, but plastering your logo all over a gift is not a smart move. Rather than put off your customer with glaring marketing messages, do it subtly with15 a accompanying card. Give Gifts Year Round. Giving gifts during the holidays is nice, but your company might stand out more if you give gifts at other times of the year, such as Valentine’s Day or on the Fourth of July. Send out corporate gifts in the middle of December so it will not get lost in the mad gift giving shuffle. March 23,2008 ASI media release Sales Analysis 15
  16. 16.  KEEP IT SHORT AND SIMPLE. Name of the company. Company logo if available. Phone Number. E-mail address. Web Site. Address Fax Number. March 23,2008 ASI media release Sales Analysis 16
  17. 17.  Determine the market that you wish to reach. How does the product benefit the recipient? Determine your budget for the promotion. The smaller the target market the more expensive then Ad Specialty item can be. March 23,2008 ASI media release Sales Analysis 17
  18. 18.  Choose an Ad Specialty item that has a PERCEIVED VALUE. Choose an Ad Specialty item that TRIGGERS A RESPONSE or ACTION. Try to select an Ad Specialty item that is complimentary to your business. Make the item you select a QUALITY item. Select the best method of distribution. (Direct mail, face to face or at a trade show.) March 23,2008 ASI media release Sales Analysis 18
  19. 19.  Use an attractive graphic or font when you can. If you use more colors it will cost you more. March 23,2008 ASI media release Sales Analysis 19
  20. 20.  New customer thank you Old customer retention. New product introduction. Prospecting thank you. Direct mail insert. Long lasting coupon offer. Show gifts. Traffic builders. Employee gifts. March 23,2008 ASI media release Sales Analysis 20
  21. 21.  Incentives Mean Big Benefits For E-Mail Campaigns. Incentives, including promotional products, significantly increase the likelihood that Web Surfers will open e-mails and click through online ads, according to a new survey by Advertising.com. An incentive worked much better than a campaign which included more frequent e-mails. The study done by the Advertising.com’s Optigence research platform, compared three campaigns that used incentives to a campaign that used a bi-weekly newsletter with no incentive. Study was based on 6.2 million e-mails. March 23,2008 ASI media release Sales Analysis 21
  22. 22.  Results of Study:1. An advertiser who used a downloadable coupon with a monthly e-newsletter increased its open rate by 40% and had a 398% better click-through rate than an advertiser who offered nothing.2. The advertiser who had daily and weekly e-mails and offered sweepstakes entries and promotional products saw an 86% increase in open rate and a 502% better click-through rate then a “Plain-Jane” advertiser.3. Another advertiser who sent out a one-time e-mail that featured an instant-win game and a downloadable coupon did best of all. Its open rate was up 133% and the click-through rate bested the control-group advertiser by a whopping 1143%. March 23,2008 ASI media release Sales Analysis 22

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