Social Networking Tools/Tips/Resources

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Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a …

Internal presentation for Delphic Sage employees on ways to participate in Social Networking online and resources for Social Media. Helpful for anyone looking to get involved in social media as a great resource tool.

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Transcript

  • 1. Tools / Tips/ Resources Social Networking
  • 2. Agenda
    • Social Networking Definition
    • Statistics
    • Measurement
    • Examples
    • Competitors
    • Approach – What can I do?
    • Resources
  • 3. Definition
    • Social networking
      • This is where people develop networks of friends and associates. It forges and creates links between different people. A social network can form a key element of collaborating and networking…
  • 4. Social Media is…
  • 5. Social Networking Tools
    • Face to Face Networking Events
    • Social Networking Sites
      • Facebook / LinkedIn
    • Blogging / Nanoblogging
      • Twitter / log / http://search.twitter.com/
    • Social Bookmarking
      • Del.ic.ious / Digg / StumbleUpon
    • Aggregators
      • Twilert / HootSuite / Tarpipe / Posterous
    • Brand/Industry specific blogs
      • Techcrunch / Moluv
    • Google Alerts / RSS feed
    • Video
      • YouTube / Vimeo
  • 6. The Social Evolution
    • Traditional Marketing
    • Print Advertising / Banner Ads
    • News/Press releases
    • OpED, letters to editors
    • PPC
    • Branding and Word of Mouth
    • Conferences/Panels
    SOCIAL MEDIA Contextual Twitter, Digg, RSS feeds, Alerts Blogs SEO User Generated Content Webcasts, Podcasts, Wikis, Groups
  • 7. Statistics
    • Facebook
      • More than 200 million active users
    • Digg
      • 236,000,000 - number of visitors attracted annually by 2008
    • Blogs
      • 346,000,000 - number of people globally who read blogs
    • Linkedin
      • 7.7 million users
    • Twitter
      • Growth rate = 752%
  • 8. Who does Social Media Matter to?
    • 73% of active online users have read a blog
    • 45% have started their own blog
    • 39% subscribe to an RSS feed
    • 57% have joined a social network
    • 55% have uploaded photos
    • 83% have watched video clips
    Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008 , .
  • 9. Measuring Social Media ROI
    • Qualitative
    • Satisfaction
      • Surveys, blog mentions
    • Loyalty
      • Returning visitors
      • Buzz, followers, feedback
    • Authority
      • pagerank, natural traffic
    • Interaction
      • Suggestions, ideas
    • Quantitative
    • New Subscribers
    • New customers/attendees
    • New Links
    • New User Generated Content
      • Blogs
      • Videos
      • Trackbacks
  • 10. How do you specifically measure Qualitative? Success Metrics Goal -Amount of blogs that link you -PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links
  • 11. Competitors
    • www.viget.com – Social Media / Blog
    • http://blog.themeforest.net/tutorials/jquery-for-absolute-beginners-video-series/ - YouTube “How To’s”
    • http://www.depthskins.net/ - Social Media
    • http://mashable.com/2009/04/28/twitter-active-users/ - Social Media / Blog
    • http://123socialmedia.com/ - Social Media
  • 12.
    • Industry Leaders / Authority / Expert
    • Networking leads to Sales
    • Education – New Technologies
    • More exciting clients
    • Competitive Advantage
    • SEO (# of inbound links)
    Why should I participate?
  • 13. Approach – What can I do?
    • Blogs
      • Comment on other people’s blog posts
      • Include your twitter username to all comments
      • Distribute your blog entry on facebook
      • Point back to relevant blog posts from others (Google search related topics and link back to existing posts on DS.com)
      • Set up blog comment feeds
    • Forums
      • Contribute to community forums; MSDN Developers Community
    • Twitter
      • Utilize personal or DS Twitter acct (@delphicsage)
      • Hash tags for events http://twitter.pbworks.com/Hashtags
      • Set competitive or client search and have it delivered via RSS via Twilert or other feed
    • Aggregators
      • Hootsuite / Tarpipe / Posterous
  • 14. Approach
    • Facebook / Linkedin
      • Set up profile in Linkedin and Facebook; connect to groups
      • Participate in groups above - message boards/photos/etc.
    • Bookmarking
      • Re-bookmark blog posts (technorati, reddit, del.icio.us , stumbleupon, facebook, twitter (use AddThis)
      • Use the delphicsage tag in del.icio.us to share interesting bookmarks amongst ourselves
    • Videos / Photos
      • Post “How-to” videos on DS Blog and YouTube
      • Post brown bag's and other presentations to slideshare.net
      • Write an article for publication on another site, create a powerpoint for slideshare.ne t or scribd.com
      • Integrate flickr acct for photo sharing for blog posts
    • Other
      • Add some mix of blog, facebook, twittter, etc in email signature
      • Attend events (see local networking slide)
    • YouTube / Flicker
      • Post photos in Flickr/Youtube from DS activity
      • Twitter
      • Add some mix of blog, facebook, twittter, etc in email signature
    • Bookmarking
      • - re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, del.icio.us , stumbleupon, facebook, twitter (use AddThis)
  • 15. Local Networking
    • http://www.refreshphilly.org/
    • http://phillynewmediahub.com/
    • http://labs.indyhall.org/
    • http://technicallyphilly.com/
    • http://www.meetup.com/seo-philly/
    • http://www.phillyinteractive.org/
    • http://www.marketingpower.com/_layouts/events/EventFinder.aspx
    • http://www.phillystandards.org/
    • http://www.panma.org
  • 16. Helpful Blogs
    • http://blog.onlinemarketingconnect.com/2008/08/13/10-questions-to-ask-before-you-blog/
    • http://www.trendsspotting.com/blog/
    • http://mashable.com/
    • http://www.ducttapemarketing.com/blog/
    • http://blogs.forrester.com/groundswell/
    • http://www.trendwatching.com/
    • http://searchengineland.com/
  • 17. More Tips
    • Hints for writing:
      • http://blog.onlinemarketingconnect.com/2008/08/13/10-questions-to-ask-before-you-blog/
      • http://www.webdesignerwall.com/general/5-writing-tips-for-web-designers/
      • http://sites.google.com/a/delphicsage.com/intranet/Sales-and-Marketing/Blog
    • Top sites:
      • http://www.toprankblog.com/search-marketing-blogs/
      • http://mashable.com/2009/02/06/social-media-smartest-brands/
      • http://socialmediasystems.com/blog/2009-top-new-social-media-marketing-tools/
    • Whitepapers:
      • http://www.scribd.com/doc/8944081/Social-Media-2009