Content Planning Tips for Websites

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Tips & Tools to use when thinking about content during website launches.

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Content Planning Tips for Websites

  1. 1. Presentation | September 28, 2009   Content Planning Tips & Tools
  2. 2. Overview <ul><ul><li>Important to plan content for new site launch or redesign </li></ul></ul><ul><ul><li>Risks: </li></ul></ul><ul><ul><ul><li>Delays Launch </li></ul></ul></ul><ul><ul><ul><li>Scope Order Change </li></ul></ul></ul><ul><ul><ul><li>Inconsistent look/feel of site </li></ul></ul></ul><ul><ul><ul><li>Internal resources maximized </li></ul></ul></ul><ul><ul><li>Presentation focuses on how to mitigate risk by providing content planning tips and advice </li></ul></ul>
  3. 3. Tips & Tools <ul><ul><li>Plan Ahead  </li></ul></ul><ul><ul><ul><li>Begin to think about content in sitemap/wireframe stage </li></ul></ul></ul><ul><ul><li>Utilize content mapping diagram or sitemap to make sure you haven't missed any pages </li></ul></ul><ul><ul><li>Start writing content 4-6 weeks before launch </li></ul></ul><ul><ul><li>Don't forget to think about related links, images, or text links </li></ul></ul>
  4. 4. Tips & Tools (cont'd) <ul><ul><li>Optimize for Web </li></ul></ul><ul><ul><ul><li>Paragraph breaks, Headlines, Concise paragraphs, Images </li></ul></ul></ul><ul><ul><li>Consolidation </li></ul></ul><ul><ul><ul><li>Only 1 paragraph per page? Think about consolidating info and eliminating some pages </li></ul></ul></ul>
  5. 5. SEO Recommendations <ul><ul><li>Don't forget to include basic SEO rules when writing content </li></ul></ul><ul><ul><li>Concise, clear writing </li></ul></ul><ul><ul><li>Include top keywords </li></ul></ul><ul><ul><li>Use Titles  </li></ul></ul><ul><ul><ul><li>H1, H2, H3 tags </li></ul></ul></ul><ul><ul><li>Use Lists/Bullets </li></ul></ul><ul><ul><li>250-300 words per page minimum </li></ul></ul><ul><ul><li>If its optimized for user, its optimized for SEO </li></ul></ul>
  6. 6. For Further Information... <ul><li>To Contact Delphic Sage, email us: [email_address] </li></ul>

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