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Trade ya deck final 2 public

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  • 1. TradeYa Get what you want, with what you’ve got. Jared Krause CEO JK@TradeYa.com 415 871 1845TradeYa  Inc.  a  California  Corp,  1027  ½  Abbot  Kinney  Blvd,  Venice  CA  90291   The   informa,on   contained   in   the   a0ached   wri0en   presenta,on,   proposal,   schedules,   and   exhibits   herein   has   been   prepared   solely   for   the   use   of   a   select   number   of   par,es   who   are   believed   to   be   interested   in   acquiring   an  equity  par,cipa,on  in,  partnering  with,  or  lending  to  (collec,vely,  a  Transac,on),  the  company  portrayed   in  this  document.    These  business  plans  and  accompanying  financial  documenta,on  have  been  prepared  by   the  principals  of  the  firm  and  are  forwarded  by  them.  
  • 2. JOIN THE REVOLUTION (if the video below doesn’t play, click here or go to http://www.tradeya.com/about) Get what you want with what you’ve got –unlock your value and free yourself from money. 2  
  • 3. “If I had to guess,social commerce TradeYa is at the cutting edge ofis the next area to a revolution in commerce –really blow up.” one that serves a more value-driven consumer in an ever – Mark Zuckerberg more socially connected world. CEO Facebook   The sharing economy is taking off, collaborative consumptionTHE BIG is taking over and TradeYa is poised to take the revolution to the next level.IDEA •  46,000,000 searches per month for barter/ swap keywords on Google •  182,000 posts in Barter section of Craigslist every month •  Swap market for kids clothes alone estimated to be between $1-3b in the US per year
  • 4. FREE YOURSELF FROM MONEYTradeYa is a user-driven, TradeYa Provides:community-based marketplace •  Empowermentwhere people can come •  Valueto trade their goods, their skills, •  Efficiencywhatever value they have, •  A Social Experiencefor the things they want and need. •  SafetyNO MONEY REQUIRED •  Fun 4  
  • 5. THE WOW FACTOR…A MAGIC CONCIERGETradeYa blends the best of what’s possible in an onlinemarketplace. It’s customized to work for YOU! •  Tell us what you want and have •  Tell us who you want to trade with (just your friends, friends of friends, or the whole TradeYa community!) I LIKE: •  Tell us about your tastes and Guitar your lifestyle by playing our fun Cooking quiz games or adding detail to your profile. The more you tell Vintage Watches us, the better TradeYa works for Russian Literature you. 5  
  • 6. THE MAGIC TradeYa MATCHES •  WE find matches and make the connection FOR YOU – it’s HAS: Laptop like a dating site for your stuff! WANTS: Photography HAS: Voiceover Talent •  We’ll suggest not only ITEM WANTS: Piano Lessons matches but PEOPLE matches by introducing you to HAS: Cooking Classes WANTS: Art Supplies people whose interests and styles are similar to yours. HAS: Beats by Dre WANTS: Lakers Tickets •  You can browse each other’s HAS: Vail Condo stuff and see if there’s a trade WANTS: iPad 3 to be made… maybe you’ll even meet a new friend! HAS: Sports Equipment WANTS: Car Rims 6  
  • 7. HOW WE ARE DOING ITA successful marketplace requires a seamlesstransactional process, with people and products to fill it.So we’ve developed the perfect way to populate the siteBEFORE it launches while refining our transaction engine.1.  We launched a video igniting a fire to join the revolution. •  500 users and 3000 video views within 7 days before marketing push began.2.  We launched a contest to be entered to win the new Beats By Dre Headphones by sharing the link to TradeYa on Facebook. •  2650 users signed up in the first 7 days •  7000 video views •  1200 shares on Facebook 7  
  • 8. THEN:3. We launched TradeYa Spotlight •  One item offered by a thought-leader, celebrity, brand, or TradeYa user in exchange for something they want from their community. •  Builds inventory in 2 ways •  When users make offers, those offers become “haves” in their profile, thereby increasing inventory •  The item that they make the offer on becomes a Presto! “want,” also increasing inventory Thousands of •  Builds user base •  Thought-leader, celebrity or brand promotes their users have offer to their user-base •  Social spreading populated our •  Active engagement site with people •  So far we have: •  3000 users actively engaged and •  Over 1% of our users have made an offer or inventory submit to be in the spotlight BEFORE we •  77% of Spotlights have resulted in in a successful transaction launch the full •  Over 25 thought-leaders, celebrities and brands signed up to participate marketplace. AND THEN… 8  
  • 9. …LET THE MATCHING BEGIN Jared Lisa Has: Surfboard Has: Logo DesignWants: Logo Design Wants: Surfboard Once we’ve hit 10,000 users we introduce the MAGIC OF MATCHING •  Based on the profiles users are building we begin to suggest direct matches.
  • 10. LAUNCH FULL MARKETPLACE Awesome user experience!DAY 1 we will have approximately 10,000 users ALREADY signed up DAY 1 we will have inventory for people to trade DAY 1 the site is working offering VALUE to users Make the site your own Browse items or users Add to your lists of haves and wants Answer questions to improve your matches Sit back and let the MAGIC work for you 10  
  • 11. Other trading sites have failed to generate successful trades at scale, because theyve failed to take the work out of trading.   Our core value propositions will make trading easy and streamlined, making TradeYa the market leader. We Keep Money Out Of It COMPETITION •  Trade ONLY - no buying and selling. Once people start thinking about money they’re using a different It’s not about being first part of the brain than that which is used in assessing a fair trade and their propensity to trade decreases. – it’s about being best! •  Value is individualized based on personal need and #1 preference. Social Experience •  We are focused on people, not just stuff. •  We build community by connecting USERS and those connections create accountability and safe trading. •  Trading makes people feel good! Matching Magic •  The site works for you even when you’re not on it - it’s MAGIC! Focus on Incredible User Experience •  TradeYa will be a place users want to spend their time – not just a utility. •  Clean look, intuitive and easy to use! And we have the top tier talent to execute it…11
  • 12. TEAM JARED KRAUSE JAIME RUSSELL LEVY WALTER O’BRIEN CEO User Experience Strategist Artificial Intelligence§ Media  and  technology         § 20  years  experience  as   § Developed  AI  for  F35  Jet  and   entrepreneur     interface  designer,  socware   General  Electric  “Smart  Grid”  § Founded  and  led   designer  and  new  media   § Developed  personality   Goodlife.com    through   strategist     matching  AI  for  MyShape   successful  launch  of  largest   § Award-­‐winning  experience-­‐ which  resulted  in  9%   sustainability/wellness   design  lead  for  TBWA  Chiat   conversion  to  sale   directory,  calendar  system   Day,  Razorfish,  HUGE  and   and  marketplace  on  the  web     § Ranked  sixth  fastest   Schema,c   programmer  in  the  World  § Internet  mone,za,on  and   § Cover  of  New  York   Olympics  in  Informa,cs   Internet  marke,ng   consultant.  Clients  included:   Magazine,  write-­‐ups  in   § Successfully  developed  177   P&G,  Universal,  Offerpal   Wired,  Esquire,  and  the  New   unique  areas  of  Intellectual   Media,  Vista  Print,  Petco   York  Times   Property  including  a  scenario  § Sustainability/Wellness   § User  Experience   engine  that  aids  human   industry  expert     Architecture  for  Oprah.com,   thinking  by  over  10  fold  § Started  and  led  video   ABC.com,  iVillage.com   § Execu,ve  roles  with:  The   produc,on  company  to   § Feature  story  on  Dateline   Capital  Group  Companies   $1mm  sales  year  1     NBC   (World’s  largest  mutual  fund  § Produc,on  team  for   manager),  Fujitsu,  Uniscape   Academy  Award  nominated,   (Microsoc-­‐Trados),  Oracle   Emmy-­‐winning  documentary   Corpora,on,  Bal,more  §   7  Telly  awards   Technologies,  and  Cri,cal   Path.     12  
  • 13. TEAM SHANTANU REBECCA ROGERS DAN ABRAMS AIMEE LAGOS BHARDWAJ Creative Director Co-Founder, Co-Chair Co-Founder, Co-Chair Development    • Led  two  startups  in  the   • Founding  Crea,ve   Dan  Abrams  is  an   Aimee  is  a  screenwriter  and   past  five  years  in   Director  Skype   independent  film  producer,   film  director..  She’s  sold  her   developing  the   social  entrepreneur,  and   television  and  film  scripts  to   • Founding  Crea,ve   Sony  Pictures  Screen  Gems,   technology  roadmap   environmental  advocate.    In   Director  Kazaa   CBS,  Paramount  and   through  valua,ons  of   what  now  seems  like  a   up  to  $25M     • Crea,ve  Engineer  for   previous  life,  he  worked  for   Dreamworks  and  recently   Total  Immersion,  the   Walter  Cronkite’s   directed  the  award  wining  • Developed  Mobile   world  leader  in   documentary  television   film  96  MINUTES.  When   Security  plaqorm  for   augmented  reality   produc,on  company,  and   Aimee  had  a  simple  need  for   Juniper  es,mated  to   produced  Web  sites  for  the   a  sun  hat  for  a  trip  to  Hawaii,   bring  $90mm  in   • Disrup,ve  new  media   she  wished  she  could  trade   Clinton/Gore  ’96  campaign,   revenue  in  2011   innovator  for  Fortune   one  of  her  hats  for  one  she   Daily  Variety,  and  Monday   500  companies   could  use  now,  without  • Led  technology   Night  Football.    When  Aimee   development  for   • MTV  Music  Video   approached  Dan  with  the   furthering  the  cycle  of   startups:  Moment   awards  nominee   concept  for  TradeYa,  he   waste.  This  sparked  the  idea   Feed,  FB-­‐4  Inc,  SMobile   thought,  "thats  a  fantas,c   for  an  online  forum  for   • Execu,ve  Producer  of   friends  to  trade  their  stuff,   Systems,  The  Networks,   idea,  and  shes  really  smart.     the  Sundance   and  she  brought  it  to  the  guy   Goodlife,  Gigzee,   I  should  ride  her  coa0ails  to   documentary  F.L.O.W.   she  knew  could  get  it  done  –   Zoomcourt,  Terracycle   untold  riches,  and  help  make   and  worked  for  JP   • MFA  in  Film,  Anima,on   the  world  a  be0er  place  all   Dan  Abrams.    Together  they   Morgan  Chase  and   and  Digital  Arts  from   at  the  same  ,me!"    So  far,   found  an  amazing  team  to   Juniper  Networks     USC   the  plan  is  coming  together   develop  this  simple  idea  for   nicely.   a  new  kind  of  marketplace  • MA  in  Computer  &     into  TradeYa!     Electrical  Engineering     from  Ohio  State   University   13  
  • 14. $ REVENUE PREMIUM SUBSCRIPTION FEES TradeYa Pro Features •  Advanced inventory management •  Business tools •  Custom Matching: Filter by user and item rating •  First dibs on high rated stuff •  Enhanced search •  Insurance •  Verified status •  Discounted shipping •  Fee $4.99/mo ü  FACT: 46 million Google searches/month for barter/swap/trade keywords ü  0.01% conversion rate of monthly Google searchers into TradeYa subscribers to meet revenue projections Y2 Y2 Premium Subscription fee revenue projected: $1,006,697 Y5 Premium Subscription fee revenue projected: $22,542,701 TRANSACTION FEES •  ASSUMPTION: average TradeYa user makes 1 trade/month •  ASSUMPTION: 15% of all trades are in a “high value” category and are assessed a $6.99 transaction fee ü  FACT: 34% of Craigslist items posted to barter section have $1000+ value Y2 Transaction fee revenue projected: $2,301,935 Y5 Transaction fee revenue projected: $51,294,920 14  
  • 15. IMAGINE … TradeYaROAD BIKE WEB DESIGN
  • 16. …THE BIG IDEA… TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN SPEAKERS HARD DRIVE IPHONE ART GRILL COMPUTER BOAT THERAPY TradeYa TradeYa TradeYa TradeYa TradeYa FRIDGE DAY CARE LESSONS IPAD BOOKS COFFEE BOOTS DVDS OTTOMAN PLUMBER TradeYa TradeYa TradeYa TradeYa TradeYa
  • 17. …REVOLUTIONIZING COMMERCE AS WE KNOW IT TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYaROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN
  • 18. JOIN THE REVOLUTION Jared Krause TradeYa LLC a California LLC (415) 871-1845 1027 ½ Abbot Kinney BlvdCONTACT: JK@TradeYa.com Venice CA 90291 18  

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