SEO Education 101

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I will take you by the hand and show you step-by-step how to apply powerful search engine optimization techniques to your websites. I will take you through the entire process, from planning your website all the way through to promoting it. It's really that simple.

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SEO Education 101

  1. 1. SEO Education 101SEO Education 101
  2. 2. SEO Education 101SEO Education 101 Introduction To SEOIntroduction To SEO
  3. 3. Introduction To SEOIntroduction To SEO
  4. 4. SearchSearch Introduction To SEOIntroduction To SEO
  5. 5. SearchSearch EngineEngine Introduction To SEOIntroduction To SEO
  6. 6. SearchSearch EngineEngine OptimizationOptimization Introduction To SEOIntroduction To SEO
  7. 7. SEO includes preparing,SEO includes preparing, creating, and promotingcreating, and promoting your site in the best wayyour site in the best way possible.possible. Introduction To SEOIntroduction To SEO
  8. 8. SEO includes preparing,SEO includes preparing, creating, and promotingcreating, and promoting your site in the best wayyour site in the best way possible.possible. Introduction To SEOIntroduction To SEO
  9. 9. SEO Education 101SEO Education 101 Advantages of SEOAdvantages of SEO
  10. 10. Advantages of SEOAdvantages of SEO
  11. 11. • Free Traffic!Free Traffic! Advantages of SEOAdvantages of SEO
  12. 12. • Free Traffic!Free Traffic! • Makes your website moreMakes your website more “friendly” and more likeable“friendly” and more likeable Advantages of SEOAdvantages of SEO
  13. 13. • Free Traffic!Free Traffic! • Makes your website moreMakes your website more “friendly” and more likeable“friendly” and more likeable • Most people don’t do it!Most people don’t do it! Advantages of SEOAdvantages of SEO
  14. 14. • Free Traffic!Free Traffic! • Makes your website moreMakes your website more “friendly” and more likeable“friendly” and more likeable • Most people don’t do it!Most people don’t do it! • It will increase your profitsIt will increase your profits Advantages of SEOAdvantages of SEO
  15. 15. SEO Education 101SEO Education 101 Search EngineSearch Engine BasicsBasics
  16. 16. Search EnginesSearch Engines
  17. 17. • Constantly “spider” theConstantly “spider” the internet gathering data aboutinternet gathering data about websiteswebsites Search EnginesSearch Engines
  18. 18. • Constantly “spider” theConstantly “spider” the internet gathering data aboutinternet gathering data about websiteswebsites • Rank websites according to aRank websites according to a variety of factorsvariety of factors Search EnginesSearch Engines
  19. 19. • Constantly “spider” theConstantly “spider” the internet gathering data aboutinternet gathering data about websiteswebsites • Rank websites according to aRank websites according to a variety of factorsvariety of factors • Reward and penalize based onReward and penalize based on resultsresults Search EnginesSearch Engines
  20. 20. Important FactorsImportant Factors
  21. 21. • Number and quality ofNumber and quality of backlinksbacklinks Important FactorsImportant Factors
  22. 22. • Number and quality ofNumber and quality of backlinksbacklinks • Freshness of contentFreshness of content Important FactorsImportant Factors
  23. 23. • Number and quality ofNumber and quality of backlinksbacklinks • Freshness of contentFreshness of content • Uniqueness of contentUniqueness of content Important FactorsImportant Factors
  24. 24. • Number and quality ofNumber and quality of backlinksbacklinks • Freshness of contentFreshness of content • Uniqueness of contentUniqueness of content • ““Authority” statusAuthority” status Important FactorsImportant Factors
  25. 25. • Number and quality ofNumber and quality of backlinksbacklinks • Freshness of contentFreshness of content • Uniqueness of contentUniqueness of content • ““Authority” statusAuthority” status • AgeAge Important FactorsImportant Factors
  26. 26. SEO Education 101SEO Education 101 The Importance ofThe Importance of the Domain Namethe Domain Name
  27. 27. Domain Name TipsDomain Name Tips
  28. 28. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension
  29. 29. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension • Make it easy to rememberMake it easy to remember
  30. 30. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension • Make it easy to rememberMake it easy to remember • Make it represent the content of yourMake it represent the content of your websitewebsite
  31. 31. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension • Make it easy to rememberMake it easy to remember • Make it represent the content of yourMake it represent the content of your websitewebsite • Short names are best (when possible)Short names are best (when possible)
  32. 32. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension • Make it easy to rememberMake it easy to remember • Make it represent the content of yourMake it represent the content of your websitewebsite • Short names are best (when possible)Short names are best (when possible) • Stay away from numbers and hyphensStay away from numbers and hyphens
  33. 33. Domain Name TipsDomain Name Tips • .Com is the best extension.Com is the best extension • Make it easy to rememberMake it easy to remember • Make it represent the content of yourMake it represent the content of your websitewebsite • Short names are best (when possible)Short names are best (when possible) • Stay away from numbers and hyphensStay away from numbers and hyphens • Keep the potential for branding in mindKeep the potential for branding in mind
  34. 34. SEO Education 101SEO Education 101 The Importance ofThe Importance of Keyword ResearchKeyword Research
  35. 35. Keyword ResearchKeyword Research http://MattsFreeKeywordTool.comhttp://MattsFreeKeywordTool.com
  36. 36. Example #1Example #1
  37. 37. Example #1Example #1 Too Much CompetitionToo Much Competition
  38. 38. Example #1Example #1 Too Much CompetitionToo Much Competition You will not be able toYou will not be able to rank high enoughrank high enough
  39. 39. Example #2Example #2
  40. 40. Example #2Example #2 Not Enough SearchesNot Enough Searches
  41. 41. Example #2Example #2 Not Enough SearchesNot Enough Searches You won’t get enoughYou won’t get enough visitors!visitors!
  42. 42. Matt’s Keyword GaugeMatt’s Keyword Gauge
  43. 43. SEO Education 101SEO Education 101 The Role of the TitleThe Role of the Title TagTag
  44. 44. <title>Dog Training Tips For Dog<title>Dog Training Tips For Dog Owners</title>Owners</title> The Role of the Title TagThe Role of the Title Tag
  45. 45. SEO Education 101SEO Education 101 Understanding MetaUnderstanding Meta TagsTags
  46. 46. <Meta Name=“Description”<Meta Name=“Description” Content=“Information on dogContent=“Information on dog training. Includes help withtraining. Includes help with barking…”>barking…”> Description Meta TagDescription Meta Tag
  47. 47. <Meta Name=“Keywords”<Meta Name=“Keywords” Content=“dog training tips,Content=“dog training tips, dog training, dog trainingdog training, dog training information,…”>information,…”> Keywords Meta TagKeywords Meta Tag
  48. 48. <Meta Name=“Robots”<Meta Name=“Robots” Content=“Nofollow”>Content=“Nofollow”> Robots Meta TagRobots Meta Tag
  49. 49. SEO Education 101SEO Education 101 The Importance ofThe Importance of Anchor TextAnchor Text
  50. 50. To learn more <a href=To learn more <a href= “http://mysite.com“http://mysite.com”>dog”>dog training tips</a> be sure totraining tips</a> be sure to check out my website….check out my website…. Anchor TextAnchor Text
  51. 51. SEO Education 101SEO Education 101 Using Header TagsUsing Header Tags EffectivelyEffectively
  52. 52. <h1>Dog Training Tips</h1><h1>Dog Training Tips</h1> Header TagsHeader Tags
  53. 53. SEO Education 101SEO Education 101 Setting Up a ProperSetting Up a Proper Linking StructureLinking Structure
  54. 54. SEO Education 101SEO Education 101 KeywordKeyword HighlightingHighlighting
  55. 55. Advantages of SEOAdvantages of SEO
  56. 56. • BoldBold <b> </b><b> </b> Advantages of SEOAdvantages of SEO
  57. 57. • BoldBold <b> </b><b> </b> • Italics <i> </i>Italics <i> </i> Advantages of SEOAdvantages of SEO
  58. 58. • BoldBold <b> </b><b> </b> • Italics <i> </i>Italics <i> </i> • Underlining <u> </u>Underlining <u> </u> Advantages of SEOAdvantages of SEO
  59. 59. SEO Education 101SEO Education 101 An Overview of LSIAn Overview of LSI
  60. 60. LatentLatent SemanticSemantic IndexingIndexing LSI Stands For:LSI Stands For:
  61. 61. SEO Education 101SEO Education 101 What Makes a GreatWhat Makes a Great Backlink?Backlink?
  62. 62. Backlink FactorsBacklink Factors
  63. 63. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website
  64. 64. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website • Pagerank of WebsitePagerank of Website
  65. 65. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website • Pagerank of WebsitePagerank of Website • Number of Outbound Links onNumber of Outbound Links on WebsiteWebsite
  66. 66. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website • Pagerank of WebsitePagerank of Website • Number of Outbound Links onNumber of Outbound Links on WebsiteWebsite • Relevance of ContentRelevance of Content
  67. 67. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website • Pagerank of WebsitePagerank of Website • Number of Outbound Links onNumber of Outbound Links on WebsiteWebsite • Relevance of ContentRelevance of Content • Uniqueness of ContentUniqueness of Content
  68. 68. Backlink FactorsBacklink Factors • Age of WebsiteAge of Website • Pagerank of WebsitePagerank of Website • Number of Outbound Links onNumber of Outbound Links on WebsiteWebsite • Relevance of ContentRelevance of Content • Uniqueness of ContentUniqueness of Content • ““Authority” Ranking of WebsiteAuthority” Ranking of Website
  69. 69. SEO Education 101SEO Education 101 Article MarketingArticle Marketing
  70. 70. Article MarketingArticle Marketing
  71. 71. • EzineArticlesEzineArticles Article MarketingArticle Marketing
  72. 72. • EzineArticlesEzineArticles • GoArticlesGoArticles Article MarketingArticle Marketing
  73. 73. • EzineArticlesEzineArticles • GoArticlesGoArticles • SearchWarpSearchWarp Article MarketingArticle Marketing
  74. 74. SEO Education 101SEO Education 101 Free DirectoriesFree Directories
  75. 75. Free DirectoriesFree Directories
  76. 76. • DMOZDMOZ Free DirectoriesFree Directories
  77. 77. • DMOZDMOZ • JoeAntJoeAnt Free DirectoriesFree Directories
  78. 78. • DMOZDMOZ • JoeAntJoeAnt • WebWorldIndexWebWorldIndex Free DirectoriesFree Directories
  79. 79. • DMOZDMOZ • JoeAntJoeAnt • WebWorldIndexWebWorldIndex • Lots MoreLots More Free DirectoriesFree Directories
  80. 80. SEO Education 101SEO Education 101 Paid DirectoriesPaid Directories
  81. 81. Paid DirectoriesPaid Directories
  82. 82. • Yahoo DirectoryYahoo Directory Paid DirectoriesPaid Directories
  83. 83. • Yahoo DirectoryYahoo Directory • Best of the WebBest of the Web Paid DirectoriesPaid Directories
  84. 84. • Yahoo DirectoryYahoo Directory • Best of the WebBest of the Web • Business.comBusiness.com Paid DirectoriesPaid Directories
  85. 85. • Yahoo DirectoryYahoo Directory • Best of the WebBest of the Web • Business.comBusiness.com • IncrawlerIncrawler Paid DirectoriesPaid Directories
  86. 86. • Yahoo DirectoryYahoo Directory • Best of the WebBest of the Web • Business.comBusiness.com • IncrawlerIncrawler • Many More!Many More! Paid DirectoriesPaid Directories
  87. 87. SEO Education 101SEO Education 101 Relevant BlogsRelevant Blogs
  88. 88. SEO Education 101SEO Education 101 Press ReleasesPress Releases
  89. 89. SEO Education 101SEO Education 101 Creating Your OwnCreating Your Own BlogsBlogs
  90. 90. Popular Blog PlatformsPopular Blog Platforms
  91. 91. • WordPressWordPress Popular Blog PlatformsPopular Blog Platforms
  92. 92. • WordPressWordPress • BloggerBlogger Popular Blog PlatformsPopular Blog Platforms
  93. 93. • WordPressWordPress • BloggerBlogger • LiveJournalLiveJournal Popular Blog PlatformsPopular Blog Platforms
  94. 94. SEO Education 101SEO Education 101 The Power of aThe Power of a Squidoo LensSquidoo Lens
  95. 95. SEO Education 101SEO Education 101 The Power of aThe Power of a Hubpages HubHubpages Hub
  96. 96. SEO Education 101SEO Education 101 Fun With WikispacesFun With Wikispaces
  97. 97. SEO Education 101SEO Education 101 Gaining CredibilityGaining Credibility From ForumsFrom Forums
  98. 98. SEO Education 101SEO Education 101 Don’t Overdo It!Don’t Overdo It!
  99. 99. SEO Education 101SEO Education 101 MonetizationMonetization OptimizationOptimization
  100. 100. Monetization OptimizationMonetization Optimization
  101. 101. • Find out what your visitors wantFind out what your visitors want Monetization OptimizationMonetization Optimization
  102. 102. • Find out what your visitors wantFind out what your visitors want • Test, test, and test!Test, test, and test! Monetization OptimizationMonetization Optimization
  103. 103. • Find out what your visitors wantFind out what your visitors want • Test, test, and test!Test, test, and test! • Make sure you offer qualityMake sure you offer quality productsproducts Monetization OptimizationMonetization Optimization
  104. 104. • Find out what your visitors wantFind out what your visitors want • Test, test, and test!Test, test, and test! • Make sure you offer qualityMake sure you offer quality productsproducts • Build a list when possibleBuild a list when possible Monetization OptimizationMonetization Optimization
  105. 105. • Find out what your visitors wantFind out what your visitors want • Test, test, and test!Test, test, and test! • Make sure you offer qualityMake sure you offer quality productsproducts • Build a list when possibleBuild a list when possible • Develop a relationship andDevelop a relationship and establish credibilityestablish credibility Monetization OptimizationMonetization Optimization
  106. 106. SEO Education 101SEO Education 101 Building a ListBuilding a List
  107. 107. SEO Education 101SEO Education 101 ConclusionConclusion
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