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Property of Milton | linkedin.com/in/eddiechoi
Beijing                                                 Hongkong                                                 Guangzhou...
Event                                 Digital    Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Traditional Mental Model of Marketing Stimulus              FMOT                                   SMOT                   ...
New Mental Model of MarketingStimulus   ZMOT                               FMOT             SMOT                          ...
iPa Rainbow Cake d           Olympics JeremyMiniKristenForeve Louis LinStewart r 21 Vuitton Gangnam How to rock     Style ...
The BestMomentOf Truth       Property of Milton | linkedin.com/in/eddiechoi
Engagement                                Best Moment Of                                          Truth      Property of M...
Property of Milton | linkedin.com/in/eddiechoi
Top 50 websites have only 2% conversion        rate.      Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Macro ConversionMicro Conversion                   Property of Milton | linkedin.com/in/eddiechoi
Singapore       Property of Milton | linkedin.com/in/eddiechoi
Now 90%!Property of Milton | linkedin.com/in/eddiechoi
Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & Ap...
Past                                         Present       Property of Milton | linkedin.com/in/eddiechoi
Search                                            Social     Property of Milton | linkedin.com/in/eddiechoi
Singapore85% of Singaporeans accesssocial media sites, 69% do so toconnect or engage with brandsand companies.China83% of ...
Awareness                                                          ConnectionInterest                                     ...
Awareness                                                             Amplification            Property of Milton | linked...
The purpose of modernmarketing is to give you theknowledge from which youcan make informeddecision.           Property of ...
Property of Milton | linkedin.com/in/eddiechoi
GA > UA                                            Universal Analytics  Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
3 Questions                                     3 Insights         Property of Milton | linkedin.com/in/eddiechoi
What       When                                             WhoProduct          BMOT                                      ...
Does Universal         Mean Integrated?Property of Milton | linkedin.com/in/eddiechoi
Property of Milton | linkedin.com/in/eddiechoi
Something is missing…  Property of Milton | linkedin.com/in/eddiechoi
The Naked Truth Of Marketing
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The Naked Truth Of Marketing

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I gave this presentation on 24 Jan at the Singapore M conference organized by Milton Exhibits Singapore

Published in: Business
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Transcript of "The Naked Truth Of Marketing"

  1. 1. Property of Milton | linkedin.com/in/eddiechoi
  2. 2. Beijing Hongkong Guangzhou Macau New Delhi Shanghai Singapore TaipeiProperty of Milton | linkedin.com/in/eddiechoi
  3. 3. Event Digital Property of Milton | linkedin.com/in/eddiechoi
  4. 4. Property of Milton | linkedin.com/in/eddiechoi
  5. 5. Property of Milton | linkedin.com/in/eddiechoi
  6. 6. Property of Milton | linkedin.com/in/eddiechoi
  7. 7. Property of Milton | linkedin.com/in/eddiechoi
  8. 8. Traditional Mental Model of Marketing Stimulus FMOT SMOT At POS Experience Property of Milton | linkedin.com/in/eddiechoi
  9. 9. New Mental Model of MarketingStimulus ZMOT FMOT SMOT At POS Experience Property of Milton | linkedin.com/in/eddiechoi
  10. 10. 40 Billion 900 Million Downloads + Facebook 775,000 Apps 500 Million Users on iTunes4.1 Billion Twitter UsersEmails by 1 Million 1+ Billion2015 Android Apps Smartphones by June 2013 & Tablets Marketing organizations that adopt inbound and event-triggered techniques will see a 600% higher response rate, compared with traditional outbound campaigns - Gartner Property of Milton | linkedin.com/in/eddiechoi
  11. 11. iPa Rainbow Cake d Olympics JeremyMiniKristenForeve Louis LinStewart r 21 Vuitton Gangnam How to rock Style Property of Milton | linkedin.com/in/eddiechoi
  12. 12. The BestMomentOf Truth Property of Milton | linkedin.com/in/eddiechoi
  13. 13. Engagement Best Moment Of Truth Property of Milton | linkedin.com/in/eddiechoi
  14. 14. Property of Milton | linkedin.com/in/eddiechoi
  15. 15. Top 50 websites have only 2% conversion rate. Property of Milton | linkedin.com/in/eddiechoi
  16. 16. Property of Milton | linkedin.com/in/eddiechoi
  17. 17. Macro ConversionMicro Conversion Property of Milton | linkedin.com/in/eddiechoi
  18. 18. Singapore Property of Milton | linkedin.com/in/eddiechoi
  19. 19. Now 90%!Property of Milton | linkedin.com/in/eddiechoi
  20. 20. Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & AppsIndonesia17% smartphone penetrationMusic, Games & Apps, Browsing Property of Milton | linkedin.com/in/eddiechoi
  21. 21. Past Present Property of Milton | linkedin.com/in/eddiechoi
  22. 22. Search Social Property of Milton | linkedin.com/in/eddiechoi
  23. 23. Singapore85% of Singaporeans accesssocial media sites, 69% do so toconnect or engage with brandsand companies.China83% of companies use socialmedia for businessIndonesiaThe 4th largest twitter nation. Property of Milton | linkedin.com/in/eddiechoi
  24. 24. Awareness ConnectionInterest EngagementConsideration AffectionAction Amplification Property of Milton | linkedin.com/in/eddiechoi
  25. 25. Awareness Amplification Property of Milton | linkedin.com/in/eddiechoi
  26. 26. The purpose of modernmarketing is to give you theknowledge from which youcan make informeddecision. Property of Milton | linkedin.com/in/eddiechoi
  27. 27. Property of Milton | linkedin.com/in/eddiechoi
  28. 28. GA > UA Universal Analytics Property of Milton | linkedin.com/in/eddiechoi
  29. 29. Property of Milton | linkedin.com/in/eddiechoi
  30. 30. Property of Milton | linkedin.com/in/eddiechoi
  31. 31. 3 Questions 3 Insights Property of Milton | linkedin.com/in/eddiechoi
  32. 32. What When WhoProduct BMOT BUSINESS Property of Milton | linkedin.com/in/eddiechoi
  33. 33. Does Universal Mean Integrated?Property of Milton | linkedin.com/in/eddiechoi
  34. 34. Property of Milton | linkedin.com/in/eddiechoi
  35. 35. Something is missing… Property of Milton | linkedin.com/in/eddiechoi

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