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The Naked Truth Of Marketing
 

The Naked Truth Of Marketing

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I gave this presentation on 24 Jan at the Singapore M conference organized by Milton Exhibits Singapore

I gave this presentation on 24 Jan at the Singapore M conference organized by Milton Exhibits Singapore

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    The Naked Truth Of Marketing The Naked Truth Of Marketing Presentation Transcript

    • Property of Milton | linkedin.com/in/eddiechoi
    • Beijing Hongkong Guangzhou Macau New Delhi Shanghai Singapore TaipeiProperty of Milton | linkedin.com/in/eddiechoi
    • Event Digital Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Traditional Mental Model of Marketing Stimulus FMOT SMOT At POS Experience Property of Milton | linkedin.com/in/eddiechoi
    • New Mental Model of MarketingStimulus ZMOT FMOT SMOT At POS Experience Property of Milton | linkedin.com/in/eddiechoi
    • 40 Billion 900 Million Downloads + Facebook 775,000 Apps 500 Million Users on iTunes4.1 Billion Twitter UsersEmails by 1 Million 1+ Billion2015 Android Apps Smartphones by June 2013 & Tablets Marketing organizations that adopt inbound and event-triggered techniques will see a 600% higher response rate, compared with traditional outbound campaigns - Gartner Property of Milton | linkedin.com/in/eddiechoi
    • iPa Rainbow Cake d Olympics JeremyMiniKristenForeve Louis LinStewart r 21 Vuitton Gangnam How to rock Style Property of Milton | linkedin.com/in/eddiechoi
    • The BestMomentOf Truth Property of Milton | linkedin.com/in/eddiechoi
    • Engagement Best Moment Of Truth Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Top 50 websites have only 2% conversion rate. Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Macro ConversionMicro Conversion Property of Milton | linkedin.com/in/eddiechoi
    • Singapore Property of Milton | linkedin.com/in/eddiechoi
    • Now 90%!Property of Milton | linkedin.com/in/eddiechoi
    • Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & AppsIndonesia17% smartphone penetrationMusic, Games & Apps, Browsing Property of Milton | linkedin.com/in/eddiechoi
    • Past Present Property of Milton | linkedin.com/in/eddiechoi
    • Search Social Property of Milton | linkedin.com/in/eddiechoi
    • Singapore85% of Singaporeans accesssocial media sites, 69% do so toconnect or engage with brandsand companies.China83% of companies use socialmedia for businessIndonesiaThe 4th largest twitter nation. Property of Milton | linkedin.com/in/eddiechoi
    • Awareness ConnectionInterest EngagementConsideration AffectionAction Amplification Property of Milton | linkedin.com/in/eddiechoi
    • Awareness Amplification Property of Milton | linkedin.com/in/eddiechoi
    • The purpose of modernmarketing is to give you theknowledge from which youcan make informeddecision. Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • GA > UA Universal Analytics Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • 3 Questions 3 Insights Property of Milton | linkedin.com/in/eddiechoi
    • What When WhoProduct BMOT BUSINESS Property of Milton | linkedin.com/in/eddiechoi
    • Does Universal Mean Integrated?Property of Milton | linkedin.com/in/eddiechoi
    • Property of Milton | linkedin.com/in/eddiechoi
    • Something is missing… Property of Milton | linkedin.com/in/eddiechoi