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Seven Sins Of Digital Marketers
 

Seven Sins Of Digital Marketers

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    Seven Sins Of Digital Marketers Seven Sins Of Digital Marketers Presentation Transcript

    • Seven Deadly SinsOf Digital Marketer Property Of Frontiers Digital. All Right Reserved 2011
    • I want to sell everything in one copyProperty Of Frontiers Digital. All Right Reserved 2011
    • What fails your search advertising? Property Of Frontiers Digital. All Right Reserved 2011
    • PPC Text Ads Specification 15 Chinese characters in1 the title 38 Chinese characters in2 the rest of the ad texts 35 single-byte characters3 URL Property Of Frontiers Digital. All Right Reserved 2011
    • Q CPC CTR ScoreAd1 $1 0.02% 0.02 3Ad2 $0.8 0.05% 0.04 2Ad3 $0.5 0.1% 0.05 1 Property Of Frontiers Digital. All Right Reserved 2011
    • Q CPC CTR ScoreAd1 $1 0.02% 0.0002 3Ad2 $0.8 0.05% 0.0004 2Ad3 $0.5 0.1% 0.0005 1 Property Of Frontiers Digital. All Right Reserved 2011
    • I never understand my web analyticsProperty Of Frontiers Digital. All Right Reserved 2011
    • Web AnalyticsDo you want the number? Or do you want the answer? Property Of Frontiers Digital. All Right Reserved 2011
    • Dimensions and Segments Property Of Frontiers Digital. All Right Reserved 2011
    • A dimension is a fact of a pagein your website. Views Action Visitor Type Country Property Of Frontiers Digital. All Right Reserved 2011
    • A dimension is an attribute ofthe visitor(s) to your website. Keywords Pages Visited No. Of Visits Country Property Of Frontiers Digital. All Right Reserved 2011
    • A segment contains a group ofrows from one or moredimensions.Dimension ConditionShanghai Region matches exactly ShanghaiTime >30 Time spent on site greater than 30 sec.Bounced visits Bounces rate is less than 50%Page Depth >3 Page depth is greater than 3t.sina.com.cn Source contains t.sina.com.cn Property Of Frontiers Digital. All Right Reserved 2011
    • Global Analytics BenchmarkMetricsConversion Rate: First Time Visitors 2.7%Conversion Rate: Repeat Visitors 1.8%Conversion Rate: Keywords 2.5%Conversion Rate: Emails 3.2%Conversion Rate: Affiliates 8.4%Average Session Length (pages) 9.9Average Session Duration (min) 4.6Average Page Display Time (sec) 3.9Average Page Read Time (sec) 21.5Cart Abandonment Rate 72.4% Property Of Frontiers Digital. All Right Reserved 2011
    • I want to collect everything in one shootProperty Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Best Practice1 Keep it simple2 User interface counts Provide choices ✔ Property Of Frontiers Digital. All Right Reserved 2011
    • Social Login Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Other Considerations Layout test, try flipping the entire1 page. Copy test, try bolding and2 italicizing keywords and headings. Color and font, you’d be surprised3 what a font can do to incite mood4 Incentive, Privilege, Limited Offer Property Of Frontiers Digital. All Right Reserved 2011
    • I hate people give me negative commentProperty Of Frontiers Digital. All Right Reserved 2011
    • Social Media change journalism.Communications become faster and more visible. Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • SM Analytics Sentiment Analysis Property Of Frontiers Digital. All Right Reserved 2011
    • ListeningProperty Of Frontiers Digital. All Right Reserved 2011
    • The point of Twitter is not to get people toclick. The point is to get people to Property Of Frontiers Digital. All Right Reserved 2011
    • Sentiment is acomplex issue,even for human to understandand interpret it. Property Of Frontiers Digital. All Right Reserved 2011
    • Positive Neutral Negativ e Property Of Frontiers Digital. All Right Reserved 2011
    • Weibo Life Cycle1 Infant Fans/Post = 02 Cultivate Fans/Post < 13 Active Fans/Post > 1 Property Of Frontiers Digital. All Right Reserved 2011
    • Weibo Life Cycle Property Of Frontiers Digital. All Right Reserved 2011
    • I want my website outranks my competitors’ websitesProperty Of Frontiers Digital. All Right Reserved 2011
    • What isSEO? Property Of Frontiers Digital. All Right Reserved 2011
    • PageRank Property Of Frontiers Digital. All Right Reserved 2011
    • PR5?Property Of Frontiers Digital. All Right Reserved 2011
    • Search marketing is not about how manypeople are searching;it is about how much information that people can find with Property Of Frontiers Digital. All Right Reserved 2011
    • The value of the information on the web basically comprises 2 Property Of Frontiers Digital. All Right Reserved 2011
    • Relevancy andPopularity Property Of Frontiers Digital. All Right Reserved 2011
    • Jessica SimpsonProperty Of Frontiers Digital. All Right Reserved 2011
    • Why should I care about SEO? Property Of Frontiers Digital. All Right Reserved 2011
    • 1 Search as a starting point2 SEO gives you pull traffic3 Organic search is a bargain Property Of Frontiers Digital. All Right Reserved 2011
    • Search Engines have the highest influence on online shopping Goldman Sachs, March 2011 Property Of Frontiers Digital. All Right Reserved 2011
    • Should I use Google or Baidu? Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • 1 Baidu is not for export B2B. Taobao.com accounted for2 80% of China’s e- commerce market in 2010. Taobao has better3 accuracy for indicating consumer trends. Property Of Frontiers Digital. All Right Reserved 2011
    • I am the bestProperty Of Frontiers Digital. All Right Reserved 2011
    • What isusability? Property Of Frontiers Digital. All Right Reserved 2011
    • It is the answerfor user patience. Property Of Frontiers Digital. All Right Reserved 2011
    • Google; 0.5 second 1 slower resulted in a 20% loss in advertisement revenue Yahoo; 0.4 second 2 slower resulted in a 5-9% user loss before complete page loaded Amazon; 0.1 second 3 slower resulted in a 1% customer lossProperty Of Frontiers Digital. All Right Reserved 2011
    • Less thinking, Less frustration Property Of Frontiers Digital. All Right Reserved 2011
    • More about them, Less about us Property Of Frontiers Digital. All Right Reserved 2011
    • Inter-portability is the future Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • What is search usability? Property Of Frontiers Digital. All Right Reserved 2011
    • Optimizing the home page for “home page” ?“Home Page – Welcome” Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • Property Of Frontiers Digital. All Right Reserved 2011
    • I want moreProperty Of Frontiers Digital. All Right Reserved 2011
    • I guess we haveenough for today Property Of Frontiers Digital. All Right Reserved 2011
    • Let’s do the lucky draw!Property Of Frontiers Digital. All Right Reserved 2011