Seven Sins Of Digital Marketers

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Seven Sins Of Digital Marketers

  1. 1. Seven Deadly SinsOf Digital Marketer Property Of Frontiers Digital. All Right Reserved 2011
  2. 2. I want to sell everything in one copyProperty Of Frontiers Digital. All Right Reserved 2011
  3. 3. What fails your search advertising? Property Of Frontiers Digital. All Right Reserved 2011
  4. 4. PPC Text Ads Specification 15 Chinese characters in1 the title 38 Chinese characters in2 the rest of the ad texts 35 single-byte characters3 URL Property Of Frontiers Digital. All Right Reserved 2011
  5. 5. Q CPC CTR ScoreAd1 $1 0.02% 0.02 3Ad2 $0.8 0.05% 0.04 2Ad3 $0.5 0.1% 0.05 1 Property Of Frontiers Digital. All Right Reserved 2011
  6. 6. Q CPC CTR ScoreAd1 $1 0.02% 0.0002 3Ad2 $0.8 0.05% 0.0004 2Ad3 $0.5 0.1% 0.0005 1 Property Of Frontiers Digital. All Right Reserved 2011
  7. 7. I never understand my web analyticsProperty Of Frontiers Digital. All Right Reserved 2011
  8. 8. Web AnalyticsDo you want the number? Or do you want the answer? Property Of Frontiers Digital. All Right Reserved 2011
  9. 9. Dimensions and Segments Property Of Frontiers Digital. All Right Reserved 2011
  10. 10. A dimension is a fact of a pagein your website. Views Action Visitor Type Country Property Of Frontiers Digital. All Right Reserved 2011
  11. 11. A dimension is an attribute ofthe visitor(s) to your website. Keywords Pages Visited No. Of Visits Country Property Of Frontiers Digital. All Right Reserved 2011
  12. 12. A segment contains a group ofrows from one or moredimensions.Dimension ConditionShanghai Region matches exactly ShanghaiTime >30 Time spent on site greater than 30 sec.Bounced visits Bounces rate is less than 50%Page Depth >3 Page depth is greater than 3t.sina.com.cn Source contains t.sina.com.cn Property Of Frontiers Digital. All Right Reserved 2011
  13. 13. Global Analytics BenchmarkMetricsConversion Rate: First Time Visitors 2.7%Conversion Rate: Repeat Visitors 1.8%Conversion Rate: Keywords 2.5%Conversion Rate: Emails 3.2%Conversion Rate: Affiliates 8.4%Average Session Length (pages) 9.9Average Session Duration (min) 4.6Average Page Display Time (sec) 3.9Average Page Read Time (sec) 21.5Cart Abandonment Rate 72.4% Property Of Frontiers Digital. All Right Reserved 2011
  14. 14. I want to collect everything in one shootProperty Of Frontiers Digital. All Right Reserved 2011
  15. 15. Property Of Frontiers Digital. All Right Reserved 2011
  16. 16. Best Practice1 Keep it simple2 User interface counts Provide choices ✔ Property Of Frontiers Digital. All Right Reserved 2011
  17. 17. Social Login Property Of Frontiers Digital. All Right Reserved 2011
  18. 18. Property Of Frontiers Digital. All Right Reserved 2011
  19. 19. Other Considerations Layout test, try flipping the entire1 page. Copy test, try bolding and2 italicizing keywords and headings. Color and font, you’d be surprised3 what a font can do to incite mood4 Incentive, Privilege, Limited Offer Property Of Frontiers Digital. All Right Reserved 2011
  20. 20. I hate people give me negative commentProperty Of Frontiers Digital. All Right Reserved 2011
  21. 21. Social Media change journalism.Communications become faster and more visible. Property Of Frontiers Digital. All Right Reserved 2011
  22. 22. Property Of Frontiers Digital. All Right Reserved 2011
  23. 23. Property Of Frontiers Digital. All Right Reserved 2011
  24. 24. SM Analytics Sentiment Analysis Property Of Frontiers Digital. All Right Reserved 2011
  25. 25. ListeningProperty Of Frontiers Digital. All Right Reserved 2011
  26. 26. The point of Twitter is not to get people toclick. The point is to get people to Property Of Frontiers Digital. All Right Reserved 2011
  27. 27. Sentiment is acomplex issue,even for human to understandand interpret it. Property Of Frontiers Digital. All Right Reserved 2011
  28. 28. Positive Neutral Negativ e Property Of Frontiers Digital. All Right Reserved 2011
  29. 29. Weibo Life Cycle1 Infant Fans/Post = 02 Cultivate Fans/Post < 13 Active Fans/Post > 1 Property Of Frontiers Digital. All Right Reserved 2011
  30. 30. Weibo Life Cycle Property Of Frontiers Digital. All Right Reserved 2011
  31. 31. I want my website outranks my competitors’ websitesProperty Of Frontiers Digital. All Right Reserved 2011
  32. 32. What isSEO? Property Of Frontiers Digital. All Right Reserved 2011
  33. 33. PageRank Property Of Frontiers Digital. All Right Reserved 2011
  34. 34. PR5?Property Of Frontiers Digital. All Right Reserved 2011
  35. 35. Search marketing is not about how manypeople are searching;it is about how much information that people can find with Property Of Frontiers Digital. All Right Reserved 2011
  36. 36. The value of the information on the web basically comprises 2 Property Of Frontiers Digital. All Right Reserved 2011
  37. 37. Relevancy andPopularity Property Of Frontiers Digital. All Right Reserved 2011
  38. 38. Jessica SimpsonProperty Of Frontiers Digital. All Right Reserved 2011
  39. 39. Why should I care about SEO? Property Of Frontiers Digital. All Right Reserved 2011
  40. 40. 1 Search as a starting point2 SEO gives you pull traffic3 Organic search is a bargain Property Of Frontiers Digital. All Right Reserved 2011
  41. 41. Search Engines have the highest influence on online shopping Goldman Sachs, March 2011 Property Of Frontiers Digital. All Right Reserved 2011
  42. 42. Should I use Google or Baidu? Property Of Frontiers Digital. All Right Reserved 2011
  43. 43. Property Of Frontiers Digital. All Right Reserved 2011
  44. 44. 1 Baidu is not for export B2B. Taobao.com accounted for2 80% of China’s e- commerce market in 2010. Taobao has better3 accuracy for indicating consumer trends. Property Of Frontiers Digital. All Right Reserved 2011
  45. 45. I am the bestProperty Of Frontiers Digital. All Right Reserved 2011
  46. 46. What isusability? Property Of Frontiers Digital. All Right Reserved 2011
  47. 47. It is the answerfor user patience. Property Of Frontiers Digital. All Right Reserved 2011
  48. 48. Google; 0.5 second 1 slower resulted in a 20% loss in advertisement revenue Yahoo; 0.4 second 2 slower resulted in a 5-9% user loss before complete page loaded Amazon; 0.1 second 3 slower resulted in a 1% customer lossProperty Of Frontiers Digital. All Right Reserved 2011
  49. 49. Less thinking, Less frustration Property Of Frontiers Digital. All Right Reserved 2011
  50. 50. More about them, Less about us Property Of Frontiers Digital. All Right Reserved 2011
  51. 51. Inter-portability is the future Property Of Frontiers Digital. All Right Reserved 2011
  52. 52. Property Of Frontiers Digital. All Right Reserved 2011
  53. 53. Property Of Frontiers Digital. All Right Reserved 2011
  54. 54. Property Of Frontiers Digital. All Right Reserved 2011
  55. 55. What is search usability? Property Of Frontiers Digital. All Right Reserved 2011
  56. 56. Optimizing the home page for “home page” ?“Home Page – Welcome” Property Of Frontiers Digital. All Right Reserved 2011
  57. 57. Property Of Frontiers Digital. All Right Reserved 2011
  58. 58. Property Of Frontiers Digital. All Right Reserved 2011
  59. 59. I want moreProperty Of Frontiers Digital. All Right Reserved 2011
  60. 60. I guess we haveenough for today Property Of Frontiers Digital. All Right Reserved 2011
  61. 61. Let’s do the lucky draw!Property Of Frontiers Digital. All Right Reserved 2011

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