Seven Sins Of Digital Marketers

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  • 1. Seven Deadly SinsOf Digital Marketer Property Of Frontiers Digital. All Right Reserved 2011
  • 2. I want to sell everything in one copyProperty Of Frontiers Digital. All Right Reserved 2011
  • 3. What fails your search advertising? Property Of Frontiers Digital. All Right Reserved 2011
  • 4. PPC Text Ads Specification 15 Chinese characters in1 the title 38 Chinese characters in2 the rest of the ad texts 35 single-byte characters3 URL Property Of Frontiers Digital. All Right Reserved 2011
  • 5. Q CPC CTR ScoreAd1 $1 0.02% 0.02 3Ad2 $0.8 0.05% 0.04 2Ad3 $0.5 0.1% 0.05 1 Property Of Frontiers Digital. All Right Reserved 2011
  • 6. Q CPC CTR ScoreAd1 $1 0.02% 0.0002 3Ad2 $0.8 0.05% 0.0004 2Ad3 $0.5 0.1% 0.0005 1 Property Of Frontiers Digital. All Right Reserved 2011
  • 7. I never understand my web analyticsProperty Of Frontiers Digital. All Right Reserved 2011
  • 8. Web AnalyticsDo you want the number? Or do you want the answer? Property Of Frontiers Digital. All Right Reserved 2011
  • 9. Dimensions and Segments Property Of Frontiers Digital. All Right Reserved 2011
  • 10. A dimension is a fact of a pagein your website. Views Action Visitor Type Country Property Of Frontiers Digital. All Right Reserved 2011
  • 11. A dimension is an attribute ofthe visitor(s) to your website. Keywords Pages Visited No. Of Visits Country Property Of Frontiers Digital. All Right Reserved 2011
  • 12. A segment contains a group ofrows from one or moredimensions.Dimension ConditionShanghai Region matches exactly ShanghaiTime >30 Time spent on site greater than 30 sec.Bounced visits Bounces rate is less than 50%Page Depth >3 Page depth is greater than 3t.sina.com.cn Source contains t.sina.com.cn Property Of Frontiers Digital. All Right Reserved 2011
  • 13. Global Analytics BenchmarkMetricsConversion Rate: First Time Visitors 2.7%Conversion Rate: Repeat Visitors 1.8%Conversion Rate: Keywords 2.5%Conversion Rate: Emails 3.2%Conversion Rate: Affiliates 8.4%Average Session Length (pages) 9.9Average Session Duration (min) 4.6Average Page Display Time (sec) 3.9Average Page Read Time (sec) 21.5Cart Abandonment Rate 72.4% Property Of Frontiers Digital. All Right Reserved 2011
  • 14. I want to collect everything in one shootProperty Of Frontiers Digital. All Right Reserved 2011
  • 15. Property Of Frontiers Digital. All Right Reserved 2011
  • 16. Best Practice1 Keep it simple2 User interface counts Provide choices ✔ Property Of Frontiers Digital. All Right Reserved 2011
  • 17. Social Login Property Of Frontiers Digital. All Right Reserved 2011
  • 18. Property Of Frontiers Digital. All Right Reserved 2011
  • 19. Other Considerations Layout test, try flipping the entire1 page. Copy test, try bolding and2 italicizing keywords and headings. Color and font, you’d be surprised3 what a font can do to incite mood4 Incentive, Privilege, Limited Offer Property Of Frontiers Digital. All Right Reserved 2011
  • 20. I hate people give me negative commentProperty Of Frontiers Digital. All Right Reserved 2011
  • 21. Social Media change journalism.Communications become faster and more visible. Property Of Frontiers Digital. All Right Reserved 2011
  • 22. Property Of Frontiers Digital. All Right Reserved 2011
  • 23. Property Of Frontiers Digital. All Right Reserved 2011
  • 24. SM Analytics Sentiment Analysis Property Of Frontiers Digital. All Right Reserved 2011
  • 25. ListeningProperty Of Frontiers Digital. All Right Reserved 2011
  • 26. The point of Twitter is not to get people toclick. The point is to get people to Property Of Frontiers Digital. All Right Reserved 2011
  • 27. Sentiment is acomplex issue,even for human to understandand interpret it. Property Of Frontiers Digital. All Right Reserved 2011
  • 28. Positive Neutral Negativ e Property Of Frontiers Digital. All Right Reserved 2011
  • 29. Weibo Life Cycle1 Infant Fans/Post = 02 Cultivate Fans/Post < 13 Active Fans/Post > 1 Property Of Frontiers Digital. All Right Reserved 2011
  • 30. Weibo Life Cycle Property Of Frontiers Digital. All Right Reserved 2011
  • 31. I want my website outranks my competitors’ websitesProperty Of Frontiers Digital. All Right Reserved 2011
  • 32. What isSEO? Property Of Frontiers Digital. All Right Reserved 2011
  • 33. PageRank Property Of Frontiers Digital. All Right Reserved 2011
  • 34. PR5?Property Of Frontiers Digital. All Right Reserved 2011
  • 35. Search marketing is not about how manypeople are searching;it is about how much information that people can find with Property Of Frontiers Digital. All Right Reserved 2011
  • 36. The value of the information on the web basically comprises 2 Property Of Frontiers Digital. All Right Reserved 2011
  • 37. Relevancy andPopularity Property Of Frontiers Digital. All Right Reserved 2011
  • 38. Jessica SimpsonProperty Of Frontiers Digital. All Right Reserved 2011
  • 39. Why should I care about SEO? Property Of Frontiers Digital. All Right Reserved 2011
  • 40. 1 Search as a starting point2 SEO gives you pull traffic3 Organic search is a bargain Property Of Frontiers Digital. All Right Reserved 2011
  • 41. Search Engines have the highest influence on online shopping Goldman Sachs, March 2011 Property Of Frontiers Digital. All Right Reserved 2011
  • 42. Should I use Google or Baidu? Property Of Frontiers Digital. All Right Reserved 2011
  • 43. Property Of Frontiers Digital. All Right Reserved 2011
  • 44. 1 Baidu is not for export B2B. Taobao.com accounted for2 80% of China’s e- commerce market in 2010. Taobao has better3 accuracy for indicating consumer trends. Property Of Frontiers Digital. All Right Reserved 2011
  • 45. I am the bestProperty Of Frontiers Digital. All Right Reserved 2011
  • 46. What isusability? Property Of Frontiers Digital. All Right Reserved 2011
  • 47. It is the answerfor user patience. Property Of Frontiers Digital. All Right Reserved 2011
  • 48. Google; 0.5 second 1 slower resulted in a 20% loss in advertisement revenue Yahoo; 0.4 second 2 slower resulted in a 5-9% user loss before complete page loaded Amazon; 0.1 second 3 slower resulted in a 1% customer lossProperty Of Frontiers Digital. All Right Reserved 2011
  • 49. Less thinking, Less frustration Property Of Frontiers Digital. All Right Reserved 2011
  • 50. More about them, Less about us Property Of Frontiers Digital. All Right Reserved 2011
  • 51. Inter-portability is the future Property Of Frontiers Digital. All Right Reserved 2011
  • 52. Property Of Frontiers Digital. All Right Reserved 2011
  • 53. Property Of Frontiers Digital. All Right Reserved 2011
  • 54. Property Of Frontiers Digital. All Right Reserved 2011
  • 55. What is search usability? Property Of Frontiers Digital. All Right Reserved 2011
  • 56. Optimizing the home page for “home page” ?“Home Page – Welcome” Property Of Frontiers Digital. All Right Reserved 2011
  • 57. Property Of Frontiers Digital. All Right Reserved 2011
  • 58. Property Of Frontiers Digital. All Right Reserved 2011
  • 59. I want moreProperty Of Frontiers Digital. All Right Reserved 2011
  • 60. I guess we haveenough for today Property Of Frontiers Digital. All Right Reserved 2011
  • 61. Let’s do the lucky draw!Property Of Frontiers Digital. All Right Reserved 2011